Color spec
| Brand | Hirshfield's |
| Name | Plum Island |
| SKU | H0066 |
| Hex | #463C4E |
| RGB | 70, 60, 78 |
| HSL | 273°, 13%, 27% |
| LRV | 5 |
| Undertone | cool violet tone |
| Family | Purple |
About Hirshfield's Plum Island
At LRV 5, Plum Island is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Plum Island earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Magnolia Home
Farrow & Ball
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Plum Island within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #463C4E in HSL space. Pair Plum Island with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Plum Island Equivalents at Other Brands
Matching Plum Island from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's H0066 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Plum Island
Behr's nearest match is Aubergine (N100-7), visually identical in normal room light (ΔE 1.71). It sits at the same lightness (LRV 5 vs 5) and carries a cool violet undertone, so it substitutes for Plum Island without repainting risk. See the full Aubergine swatch →
Benjamin Moore Equivalent of Plum Island
The closest Benjamin Moore equivalent of Plum Island is Plum Royale (2070-20). At ΔE 0.96 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 6 vs 5). If Benjamin Moore is your counter, order Plum Royale and you'll get the same color. See the full Plum Royale swatch →
Valspar Equivalent of Plum Island
At Valspar, the closest color to Plum Island is Virtuoso (M215) — very close at ΔE 2.4, though not an exact twin. It sits at the same lightness (LRV 4.4 vs 5) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Virtuoso swatch →
Dutch Boy Equivalent of Plum Island
Dutch Boy has no exact twin of Plum Island. The nearest is Piccolo (345-7DB) at ΔE 3.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Piccolo swatch →
Dunn-Edwards Equivalent of Plum Island
Dunn-Edwards's nearest match is Preserve (DEA193), visually identical in normal room light (ΔE 1.89). It sits at the same lightness (LRV 5 vs 5) and carries a cool violet undertone, so it substitutes for Plum Island without repainting risk. See the full Preserve swatch →
Magnolia Home Equivalent of Plum Island
At Magnolia Home, the closest color to Plum Island is Plum Suede (JG-102) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Suede swatch →
Farrow & Ball Equivalent of Plum Island
Farrow & Ball has no exact twin of Plum Island. The nearest is Titmouse Blue (NO. W24) at ΔE 4.92 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 5). Compare large swatches before substituting. See the full Titmouse Blue swatch →
Kompozit Equivalent of Plum Island
At Kompozit, the closest color to Plum Island is Petunia Patty (1228) — very close at ΔE 2.51, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Petunia Patty swatch →