Color spec
| Brand | Hirshfield's |
| Name | Royal Velvet |
| SKU | 1306 |
| Hex | #513E4D |
| RGB | 81, 62, 77 |
| HSL | 313°, 13%, 28% |
| LRV | 8 |
| Undertone | magenta / warm |
| Family | Purple |
About Hirshfield's Royal Velvet
At LRV 8, Royal Velvet is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Royal Velvet earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Royal Velvet within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #513E4D in HSL space. Pair Royal Velvet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Royal Velvet Equivalents at Other Brands
Matching Royal Velvet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1306 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Royal Velvet
Sherwin-Williams doesn't make a true equivalent of Royal Velvet — the nearest deck color, Plum Brown (SW 6272), is clearly different (ΔE 5.74). For an exact match, any Sherwin-Williams retailer can custom-tint Hirshfield's 1306 instead. See the full Plum Brown swatch →
Behr Equivalent of Royal Velvet
Behr's nearest match is Oriental Eggplant (PPU17-02), visually identical in normal room light (ΔE 1.43). It runs slightly darker (LRV 6 vs 8) and carries a warm magenta undertone, so it substitutes for Royal Velvet without repainting risk. See the full Oriental Eggplant swatch →
Benjamin Moore Equivalent of Royal Velvet
Benjamin Moore's nearest match is Black Raspberry (2072-20), visually identical in normal room light (ΔE 1.38). It sits at the same lightness (LRV 7 vs 8) and carries a warm magenta undertone, so it substitutes for Royal Velvet without repainting risk. See the full Black Raspberry swatch →
Valspar Equivalent of Royal Velvet
At Valspar, the closest color to Royal Velvet is Dried Lilacs (V075-6) — very close at ΔE 2.64, though not an exact twin. It runs slightly darker (LRV 6.1 vs 8) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Dried Lilacs swatch →
PPG / Glidden Equivalent of Royal Velvet
PPG / Glidden has no exact twin of Royal Velvet. The nearest is Blackberry (PPG1172-7) at ΔE 4.83 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 6 vs 8). Compare large swatches before substituting. See the full Blackberry swatch →
Glidden Equivalent of Royal Velvet
Glidden doesn't make a true equivalent of Royal Velvet — the nearest deck color, Blackberry (PPG1172-7), is clearly different (ΔE 5.26). For an exact match, any Glidden retailer can custom-tint Hirshfield's 1306 instead. See the full Blackberry swatch →
Dutch Boy Equivalent of Royal Velvet
Dutch Boy has no exact twin of Royal Velvet. The nearest is Great Aubergine! (346-7DB) at ΔE 3.9 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 6 vs 8). Compare large swatches before substituting. See the full Great Aubergine! swatch →
HGTV Home by Sherwin-Williams Equivalent of Royal Velvet
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Royal Velvet — the nearest deck color, Plum Brown (HGSW 3401), is clearly different (ΔE 5.74). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Hirshfield's 1306 instead. See the full Plum Brown swatch →
Dunn-Edwards Equivalent of Royal Velvet
At Dunn-Edwards, the closest color to Royal Velvet is Nightshade (DET407) — very close at ΔE 3.13, though not an exact twin. It runs slightly darker (LRV 6 vs 8) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Nightshade swatch →
Magnolia Home Equivalent of Royal Velvet
At Magnolia Home, the closest color to Royal Velvet is Plum Suede (JG-102) — very close at ΔE 2.06, though not an exact twin. It runs slightly darker (LRV 5 vs 8) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Suede swatch →
Farrow & Ball Equivalent of Royal Velvet
Farrow & Ball has no exact twin of Royal Velvet. The nearest is Pelt (NO. 254) at ΔE 3.62 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 8). Compare large swatches before substituting. See the full Pelt swatch →
Diamond Vogel Equivalent of Royal Velvet
Diamond Vogel's nearest match is Purple Province (H065), visually identical in normal room light (ΔE 1.85). It runs slightly darker (LRV 6 vs 8) and carries a warm magenta undertone, so it substitutes for Royal Velvet without repainting risk. See the full Purple Province swatch →
Rodda Equivalent of Royal Velvet
Rodda doesn't make a true equivalent of Royal Velvet — the nearest deck color, Mulberry (R114), is clearly different (ΔE 7.42). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1306 instead. See the full Mulberry swatch →
C2 Paint Equivalent of Royal Velvet
C2 Paint's nearest match is Chocolate Cosmos (BD28), visually identical in normal room light (ΔE 1.97). It runs slightly darker (LRV 6 vs 8) and carries a warm magenta undertone, so it substitutes for Royal Velvet without repainting risk. See the full Chocolate Cosmos swatch →
Clare Equivalent of Royal Velvet
Clare doesn't make a true equivalent of Royal Velvet — the nearest deck color, Blackish (PNT100-DP-54), is clearly different (ΔE 13.64). For an exact match, any Clare retailer can custom-tint Hirshfield's 1306 instead. See the full Blackish swatch →
Portola Paints Equivalent of Royal Velvet
Portola Paints doesn't make a true equivalent of Royal Velvet — the nearest deck color, Poe (POE), is clearly different (ΔE 7.88). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1306 instead. See the full Poe swatch →
Annie Sloan Equivalent of Royal Velvet
Annie Sloan doesn't make a true equivalent of Royal Velvet — the nearest deck color, Aubusson Blue (AUBUSSON BLUE), is clearly different (ΔE 22.96). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1306 instead. See the full Aubusson Blue swatch →
Backdrop Equivalent of Royal Velvet
Backdrop doesn't make a true equivalent of Royal Velvet — the nearest deck color, Last Call (BD-LC), is clearly different (ΔE 11.04). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1306 instead. See the full Last Call swatch →
Rust-Oleum Equivalent of Royal Velvet
Rust-Oleum doesn't make a true equivalent of Royal Velvet — the nearest deck color, Charcoal (285144), is clearly different (ΔE 15.35). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1306 instead. See the full Charcoal swatch →
Kompozit Equivalent of Royal Velvet
The closest Kompozit equivalent of Royal Velvet is Royal Velvet (1306). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and runs slightly darker (LRV 6 vs 8). If Kompozit is your counter, order Royal Velvet and you'll get the same color. See the full Royal Velvet swatch →