Color spec
| Brand | Hirshfield's |
| Name | Beetroot |
| SKU | H0001 |
| Hex | #663F44 |
| RGB | 102, 63, 68 |
| HSL | 352°, 24%, 32% |
| LRV | 7 |
| Undertone | red / warm |
| Family | Brown |
About Hirshfield's Beetroot
At LRV 7, Beetroot is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Beetroot earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Beetroot within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #663F44 in HSL space. Pair Beetroot with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Beetroot Equivalents at Other Brands
Matching Beetroot from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's H0001 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Beetroot
Sherwin-Williams's nearest match is Deep Maroon (SW 72), visually identical in normal room light (ΔE 1.43). It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone, so it substitutes for Beetroot without repainting risk. See the full Deep Maroon swatch →
Behr Equivalent of Beetroot
Behr's nearest match is Imperial Jewel (T14-11), visually identical in normal room light (ΔE 1.34). It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone, so it substitutes for Beetroot without repainting risk. See the full Imperial Jewel swatch →
Benjamin Moore Equivalent of Beetroot
Benjamin Moore's nearest match is New Pilgrim Red (ES-21), visually identical in normal room light (ΔE 1.87). It runs noticeably darker (LRV 0 vs 7) and carries a warm red undertone, so it substitutes for Beetroot without repainting risk. See the full New Pilgrim Red swatch →
Valspar Equivalent of Beetroot
The closest Valspar equivalent of Beetroot is Merlot (V078-6). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 6.8 vs 7). If Valspar is your counter, order Merlot and you'll get the same color. See the full Merlot swatch →
PPG / Glidden Equivalent of Beetroot
At PPG / Glidden, the closest color to Beetroot is Gooseberry (PPG1048-7) — very close at ΔE 2.04, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Gooseberry swatch →
Glidden Equivalent of Beetroot
At Glidden, the closest color to Beetroot is Gooseberry (PPG1048-7) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Gooseberry swatch →
Dutch Boy Equivalent of Beetroot
The closest Dutch Boy equivalent of Beetroot is Aged Beauty (401-7DB). At ΔE 0.93 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 7 vs 7). If Dutch Boy is your counter, order Aged Beauty and you'll get the same color. See the full Aged Beauty swatch →
HGTV Home by Sherwin-Williams Equivalent of Beetroot
At HGTV Home by Sherwin-Williams, the closest color to Beetroot is Blackberry Bramble (HGSW 3011) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Blackberry Bramble swatch →
Dunn-Edwards Equivalent of Beetroot
Dunn-Edwards's nearest match is Jazz Berry Jam (DET401), visually identical in normal room light (ΔE 1.05). It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone, so it substitutes for Beetroot without repainting risk. See the full Jazz Berry Jam swatch →
Magnolia Home Equivalent of Beetroot
Magnolia Home doesn't make a true equivalent of Beetroot — the nearest deck color, Moody Fig (JG-155), is clearly different (ΔE 6.99). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's H0001 instead. See the full Moody Fig swatch →
Farrow & Ball Equivalent of Beetroot
Farrow & Ball has no exact twin of Beetroot. The nearest is Brinjal (NO. 222) at ΔE 4.45 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 7). Compare large swatches before substituting. See the full Brinjal swatch →
Diamond Vogel Equivalent of Beetroot
At Diamond Vogel, the closest color to Beetroot is Hartline Red (H003) — very close at ΔE 3.44, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hartline Red swatch →
Rodda Equivalent of Beetroot
At Rodda, the closest color to Beetroot is Autumn Maple (CA228) — very close at ΔE 3.01, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Autumn Maple swatch →
C2 Paint Equivalent of Beetroot
The closest C2 Paint equivalent of Beetroot is Raj (C2-517). At ΔE 0.64 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 7 vs 7). If C2 Paint is your counter, order Raj and you'll get the same color. See the full Raj swatch →
Clare Equivalent of Beetroot
Clare doesn't make a true equivalent of Beetroot — the nearest deck color, Night Groove (PNT100-DP-77), is clearly different (ΔE 7.56). For an exact match, any Clare retailer can custom-tint Hirshfield's H0001 instead. See the full Night Groove swatch →
Portola Paints Equivalent of Beetroot
Portola Paints has no exact twin of Beetroot. The nearest is Poe (POE) at ΔE 4.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 7). Compare large swatches before substituting. See the full Poe swatch →
Annie Sloan Equivalent of Beetroot
Annie Sloan doesn't make a true equivalent of Beetroot — the nearest deck color, Burgundy (BURGUNDY), is clearly different (ΔE 7.86). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's H0001 instead. See the full Burgundy swatch →
Backdrop Equivalent of Beetroot
Backdrop doesn't make a true equivalent of Beetroot — the nearest deck color, It's a Date (BD-IT), is clearly different (ΔE 11.97). For an exact match, any Backdrop retailer can custom-tint Hirshfield's H0001 instead. See the full It's a Date swatch →
Rust-Oleum Equivalent of Beetroot
Rust-Oleum doesn't make a true equivalent of Beetroot — the nearest deck color, Charcoal (285144), is clearly different (ΔE 21.02). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's H0001 instead. See the full Charcoal swatch →
Kompozit Equivalent of Beetroot
Kompozit's nearest match is Kung Fu (0109), visually identical in normal room light (ΔE 1.46). It sits at the same lightness (LRV 6 vs 7) and carries a warm red undertone, so it substitutes for Beetroot without repainting risk. See the full Kung Fu swatch →