Color spec
| Brand | Sherwin-Williams |
| Name | Deep Maroon |
| SKU | SW 72 |
| Hex | #623F45 |
| RGB | 98, 63, 69 |
| HSL | 350°, 22%, 32% |
| LRV | 7 |
| Undertone | warm red tone |
| Family | Brown |
About Sherwin-Williams Deep Maroon
At LRV 7, Deep Maroon is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Deep Maroon earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Deep Maroon within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #623F45 in HSL space. Pair Deep Maroon with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Deep Maroon Equivalents at Other Brands
Matching Deep Maroon from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 72 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Deep Maroon
At Behr, the closest color to Deep Maroon is Raspberry Truffle (MQ1-49) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Raspberry Truffle swatch →
Benjamin Moore Equivalent of Deep Maroon
At Benjamin Moore, the closest color to Deep Maroon is New Pilgrim Red (ES-21) — very close at ΔE 2.69, though not an exact twin. It runs noticeably darker (LRV 0 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full New Pilgrim Red swatch →
Valspar Equivalent of Deep Maroon
Valspar's nearest match is Merlot (V078-6), visually identical in normal room light (ΔE 1.43). It sits at the same lightness (LRV 6.8 vs 7) and carries a warm red undertone, so it substitutes for Deep Maroon without repainting risk. See the full Merlot swatch →
PPG / Glidden Equivalent of Deep Maroon
The closest PPG / Glidden equivalent of Deep Maroon is Gooseberry (PPG1048-7). At ΔE 0.69 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 7 vs 7). If PPG / Glidden is your counter, order Gooseberry and you'll get the same color. See the full Gooseberry swatch →
Glidden Equivalent of Deep Maroon
Glidden's nearest match is Gooseberry (PPG1048-7), visually identical in normal room light (ΔE 1). It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone, so it substitutes for Deep Maroon without repainting risk. See the full Gooseberry swatch →
Dutch Boy Equivalent of Deep Maroon
Dutch Boy's nearest match is Aged Beauty (401-7DB), visually identical in normal room light (ΔE 1.83). It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone, so it substitutes for Deep Maroon without repainting risk. See the full Aged Beauty swatch →
HGTV Home by Sherwin-Williams Equivalent of Deep Maroon
At HGTV Home by Sherwin-Williams, the closest color to Deep Maroon is Blackberry Bramble (HGSW 3011) — very close at ΔE 2.04, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Blackberry Bramble swatch →
Dunn-Edwards Equivalent of Deep Maroon
At Dunn-Edwards, the closest color to Deep Maroon is Wine Goblet (DET400) — very close at ΔE 2.64, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Wine Goblet swatch →
Farrow & Ball Equivalent of Deep Maroon
At Farrow & Ball, the closest color to Deep Maroon is Brinjal (NO. 222) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Brinjal swatch →
Diamond Vogel Equivalent of Deep Maroon
Diamond Vogel's nearest match is Kung Fu (0109), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 8 vs 7) and carries a warm red undertone, so it substitutes for Deep Maroon without repainting risk. See the full Kung Fu swatch →
Hirshfield's Equivalent of Deep Maroon
Hirshfield's's nearest match is Beetroot (H0001), visually identical in normal room light (ΔE 1.43). It sits at the same lightness (LRV 7 vs 7) and carries a warm red undertone, so it substitutes for Deep Maroon without repainting risk. See the full Beetroot swatch →
Rodda Equivalent of Deep Maroon
At Rodda, the closest color to Deep Maroon is After Party (R119) — very close at ΔE 2.97, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full After Party swatch →
C2 Paint Equivalent of Deep Maroon
The closest C2 Paint equivalent of Deep Maroon is Raj (C2-517). At ΔE 0.84 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 7 vs 7). If C2 Paint is your counter, order Raj and you'll get the same color. See the full Raj swatch →
Portola Paints Equivalent of Deep Maroon
Portola Paints has no exact twin of Deep Maroon. The nearest is Poe (POE) at ΔE 4.26 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 7). Compare large swatches before substituting. See the full Poe swatch →
Kompozit Equivalent of Deep Maroon
At Kompozit, the closest color to Deep Maroon is Kung Fu (0109) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Kung Fu swatch →