Color guide · Sherwin-Williams · Red

Deep Maroon

SW 72 · #623F45 · LRV 7 · warm red tone

SW 72 · #623F45 · LRV 7 — warm red tone, very dark — reads black in most rooms.

Deep MaroonSherwin-Williams · SW 72
The color, edge to edge.Use your own photo →
Deep Maroon
SHERWIN-WILLIAMS · SW 72 · #623F45
Brand · codeSherwin-WilliamsSW 72 · all Sherwin-Williams reds
LRV7Very dark — reads black in most rooms.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#623F45 · 98, 63, 69 · 350°, 22%, 32%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Redwood0
  2. 2Deep Maroon7
  3. 3Million Dollar Red13
  4. 4Cinnamon Slate19
Undertone and depth

What Color Is Deep Maroon, Really?

Deep Maroon reads as a warm red tone — very dark — reads black in most rooms. The notes below cover how Sherwin-Williams SW 72 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Deep Maroon

Deep Maroon earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Deep Maroon

At LRV 7, Deep Maroon is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Deep Maroon are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Sherwin-Williams SW 72 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Sherwin-Williams Colors

The nearest shades to Deep Maroon within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Deep Maroon · 2.3 : 1 · fails for textWhite text on Deep Maroon · 9.1 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #623F45 in HSL space. Pair Deep Maroon with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#623F45 + #3F625C
TRIADIC
#623F45 · #45623F · #3F4562
ANALOGOUS
#623F56 · #623F45 · #624B3F

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Jessica Williams

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