Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Nouveau Red |
| SKU | HGSW 2073 |
| Hex | #A85E53 |
| RGB | 168, 94, 83 |
| HSL | 8°, 34%, 49% |
| LRV | 17 |
| Undertone | red / warm |
| Family | Red |
About HGTV Home by Sherwin-Williams Nouveau Red
With an LRV of 17, Nouveau Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Nouveau Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
PPG / Glidden
Behr
C2 Paint
Benjamin Moore
Dunn-Edwards
Valspar
Diamond Vogel
Farrow & Ball
Kompozit
Dutch Boy
Clare
Magnolia Home
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Nouveau Red within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A85E53 in HSL space. Pair Nouveau Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Nouveau Red Equivalents at Other Brands
Matching Nouveau Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 2073 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Nouveau Red
The closest Sherwin-Williams equivalent of Nouveau Red is Foxy (SW 6333). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 17 vs 17). If Sherwin-Williams is your counter, order Foxy and you'll get the same color. See the full Foxy swatch →
PPG / Glidden Equivalent of Nouveau Red
PPG / Glidden's nearest match is Pizza Pie (PPG1058-6), visually identical in normal room light (ΔE 1.04). It sits at the same lightness (LRV 18 vs 17) and carries a warm red undertone, so it substitutes for Nouveau Red without repainting risk. See the full Pizza Pie swatch →
Dunn-Edwards Equivalent of Nouveau Red
Dunn-Edwards's nearest match is Santa Fe Sunset (DET458), visually identical in normal room light (ΔE 1.79). It sits at the same lightness (LRV 16 vs 17) and carries a warm red undertone, so it substitutes for Nouveau Red without repainting risk. See the full Santa Fe Sunset swatch →
Behr Equivalent of Nouveau Red
At Behr, the closest color to Nouveau Red is Sunset Orange (BXC-39) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sunset Orange swatch →
Valspar Equivalent of Nouveau Red
At Valspar, the closest color to Nouveau Red is Trolley Dash (P006) — very close at ΔE 2.08, though not an exact twin. It sits at the same lightness (LRV 15.9 vs 17) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Trolley Dash swatch →
Diamond Vogel Equivalent of Nouveau Red
At Diamond Vogel, the closest color to Nouveau Red is Cherry Blink (1075) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cherry Blink swatch →
Farrow & Ball Equivalent of Nouveau Red
At Farrow & Ball, the closest color to Nouveau Red is Terre D'Egypte (NO. 247) — very close at ΔE 2.39, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Terre D'Egypte swatch →
Benjamin Moore Equivalent of Nouveau Red
At Benjamin Moore, the closest color to Nouveau Red is Sedona Clay (2174-30) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 18 vs 17) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sedona Clay swatch →
Kompozit Equivalent of Nouveau Red
At Kompozit, the closest color to Nouveau Red is Poppy Prose (0065) — very close at ΔE 2.77, though not an exact twin. It sits at the same lightness (LRV 18 vs 17) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Poppy Prose swatch →
C2 Paint Equivalent of Nouveau Red
At C2 Paint, the closest color to Nouveau Red is Head Over Heels (C2-525) — very close at ΔE 3.1, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Head Over Heels swatch →
Clare Equivalent of Nouveau Red
Clare has no exact twin of Nouveau Red. The nearest is Big Apple (PNT100-DP-30) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Big Apple swatch →
Dutch Boy Equivalent of Nouveau Red
Dutch Boy doesn't make a true equivalent of Nouveau Red — the nearest deck color, Brandi-ed Orange (308-6DB), is clearly different (ΔE 5.46). For an exact match, any Dutch Boy retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2073 instead. See the full Brandi-ed Orange swatch →
Magnolia Home Equivalent of Nouveau Red
Magnolia Home doesn't make a true equivalent of Nouveau Red — the nearest deck color, On Bosque (JG-36), is clearly different (ΔE 7.6). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2073 instead. See the full On Bosque swatch →
Backdrop Equivalent of Nouveau Red
Backdrop doesn't make a true equivalent of Nouveau Red — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 14.78). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2073 instead. See the full Buenos Aires swatch →