Color spec
| Brand | Farrow & Ball |
| Name | Selvedge |
| SKU | No. 306 |
| Hex | #7C8E96 |
| RGB | 124, 142, 150 |
| HSL | 198°, 11%, 54% |
| LRV | 26 |
| Undertone | cool blue-green tone |
| Family | Teal |
About Farrow & Ball Selvedge
Selvedge sits in the mid-range at LRV 26, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its teal undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Selvedge is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Teals add character without shouting — good for a vanity, an island or a feature wall.
Closest matches by brand
17 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all teal from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Backdrop
Kompozit
Similar Farrow & Ball colors
closest in the Farrow & Ball deckThe nearest shades to Selvedge within Farrow & Ball's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7C8E96 in HSL space. Pair Selvedge with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Farrow & Ball Selvedge Equivalents at Other Brands
Matching Selvedge from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Farrow & Ball No. 306 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Selvedge
Sherwin-Williams has no exact twin of Selvedge. The nearest is Moody Blue (SW 6221) at ΔE 4.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 27 vs 26). Compare large swatches before substituting. See the full Moody Blue swatch →
Behr Equivalent of Selvedge
Behr's nearest match is Cold Steel (MQ5-20), visually identical in normal room light (ΔE 1.92). It sits at the same lightness (LRV 25 vs 26) and carries a cool blue undertone, so it substitutes for Selvedge without repainting risk. See the full Cold Steel swatch →
Benjamin Moore Equivalent of Selvedge
Benjamin Moore's nearest match is Wild Blue Yonder (CSP-620), visually identical in normal room light (ΔE 1.42). It sits at the same lightness (LRV 27 vs 26) and carries a cool blue undertone, so it substitutes for Selvedge without repainting risk. See the full Wild Blue Yonder swatch →
Valspar Equivalent of Selvedge
Valspar's nearest match is Cottage Door (8004-38E), visually identical in normal room light (ΔE 1.11). It sits at the same lightness (LRV 26 vs 26) and carries a cool blue-green undertone, so it substitutes for Selvedge without repainting risk. See the full Cottage Door swatch →
PPG / Glidden Equivalent of Selvedge
PPG / Glidden's nearest match is Chalky Blue (PPG1153-5), visually identical in normal room light (ΔE 1.11). It sits at the same lightness (LRV 26 vs 26) and carries a cool blue-green undertone, so it substitutes for Selvedge without repainting risk. See the full Chalky Blue swatch →
Glidden Equivalent of Selvedge
The closest Glidden equivalent of Selvedge is Chalky Blue (PPG1153-5). At ΔE 0.99 the two are indistinguishable on a wall — it carries the same cool blue-green undertone and sits at the same lightness (LRV 26 vs 26). If Glidden is your counter, order Chalky Blue and you'll get the same color. See the full Chalky Blue swatch →
Dutch Boy Equivalent of Selvedge
At Dutch Boy, the closest color to Selvedge is Streamed Blue (335-5DB) — very close at ΔE 2.98, though not an exact twin. It sits at the same lightness (LRV 25 vs 26) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Streamed Blue swatch →
HGTV Home by Sherwin-Williams Equivalent of Selvedge
HGTV Home by Sherwin-Williams has no exact twin of Selvedge. The nearest is Tree Swallow (HGSW 3303) at ΔE 4.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 27 vs 26). Compare large swatches before substituting. See the full Tree Swallow swatch →
Dunn-Edwards Equivalent of Selvedge
At Dunn-Edwards, the closest color to Selvedge is Weathered Blue (DET560) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 27 vs 26) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Weathered Blue swatch →
Magnolia Home Equivalent of Selvedge
Magnolia Home has no exact twin of Selvedge. The nearest is Deep Rock (JG-95) at ΔE 4.29 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 26 vs 26). Compare large swatches before substituting. See the full Deep Rock swatch →
Diamond Vogel Equivalent of Selvedge
Diamond Vogel has no exact twin of Selvedge. The nearest is Nantucket Bay (H047) at ΔE 4.09 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 27 vs 26). Compare large swatches before substituting. See the full Nantucket Bay swatch →
Hirshfield's Equivalent of Selvedge
At Hirshfield's, the closest color to Selvedge is Smoky Day (0491) — very close at ΔE 2.65, though not an exact twin. It runs slightly lighter (LRV 28 vs 26) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Smoky Day swatch →
Rodda Equivalent of Selvedge
Rodda has no exact twin of Selvedge. The nearest is Steel (CA194) at ΔE 4.55 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 26 vs 26). Compare large swatches before substituting. See the full Steel swatch →
C2 Paint Equivalent of Selvedge
At C2 Paint, the closest color to Selvedge is Ravine (C2-731) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 27 vs 26) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Ravine swatch →
Portola Paints Equivalent of Selvedge
At Portola Paints, the closest color to Selvedge is Blue Heron (BLUE HERON) — very close at ΔE 2.58, though not an exact twin. It sits at the same lightness (LRV 26 vs 26) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Blue Heron swatch →
Backdrop Equivalent of Selvedge
The closest Backdrop equivalent of Selvedge is Polly Wants (BD-PW). At ΔE 0.51 the two are indistinguishable on a wall — it carries the same cool blue-green undertone and sits at the same lightness (LRV 27 vs 26). If Backdrop is your counter, order Polly Wants and you'll get the same color. See the full Polly Wants swatch →
Kompozit Equivalent of Selvedge
At Kompozit, the closest color to Selvedge is Smoky Day (0491) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 26 vs 26) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Smoky Day swatch →