Color spec
| Brand | Diamond Vogel |
| Name | Velvet Crest |
| SKU | 1248 |
| Hex | #9694BD |
| RGB | 150, 148, 189 |
| HSL | 243°, 24%, 66% |
| LRV | 31 |
| Undertone | blue / cool |
| Family | Purple |
About Diamond Vogel Velvet Crest
Velvet Crest sits in the mid-range at LRV 31, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Velvet Crest is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Kompozit
Behr
Dutch Boy
Benjamin Moore
PPG / Glidden
Sherwin-Williams
Valspar
Dunn-Edwards
C2 Paint
Clare
Farrow & Ball
Backdrop
Magnolia Home
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Velvet Crest within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9694BD in HSL space. Pair Velvet Crest with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Velvet Crest Equivalents at Other Brands
Matching Velvet Crest from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 1248 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Kompozit Equivalent of Velvet Crest
Kompozit's nearest match is Velvet Crest (1248), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 30 vs 31) and carries a cool blue undertone, so it substitutes for Velvet Crest without repainting risk. See the full Velvet Crest swatch →
Dutch Boy Equivalent of Velvet Crest
Dutch Boy's nearest match is Purple Dreams (142-5DB), visually identical in normal room light (ΔE 1.58). It sits at the same lightness (LRV 30 vs 31) and carries a cool blue undertone, so it substitutes for Velvet Crest without repainting risk. See the full Purple Dreams swatch →
Behr Equivalent of Velvet Crest
Behr's nearest match is Amethyst Phlox (660F-5), visually identical in normal room light (ΔE 1.74). It sits at the same lightness (LRV 32 vs 31) and carries a cool blue undertone, so it substitutes for Velvet Crest without repainting risk. See the full Amethyst Phlox swatch →
Benjamin Moore Equivalent of Velvet Crest
At Benjamin Moore, the closest color to Velvet Crest is Snugglepuss (1405) — very close at ΔE 2.22, though not an exact twin. It sits at the same lightness (LRV 32 vs 31) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Snugglepuss swatch →
PPG / Glidden Equivalent of Velvet Crest
PPG / Glidden has no exact twin of Velvet Crest. The nearest is French Violet (PPG1175-5) at ΔE 3.7 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 29 vs 31). Compare large swatches before substituting. See the full French Violet swatch →
Dunn-Edwards Equivalent of Velvet Crest
Dunn-Edwards has no exact twin of Velvet Crest. The nearest is Charcoal Dust (DE5927) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 30 vs 31). Compare large swatches before substituting. See the full Charcoal Dust swatch →
Valspar Equivalent of Velvet Crest
Valspar has no exact twin of Velvet Crest. The nearest is House of Owen (8003-47D) at ΔE 4.77 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 31). Compare large swatches before substituting. See the full House of Owen swatch →
Sherwin-Williams Equivalent of Velvet Crest
Sherwin-Williams doesn't make a true equivalent of Velvet Crest — the nearest deck color, Dahlia (SW 6816), is clearly different (ΔE 5.21). For an exact match, any Sherwin-Williams retailer can custom-tint Diamond Vogel 1248 instead. See the full Dahlia swatch →
C2 Paint Equivalent of Velvet Crest
C2 Paint doesn't make a true equivalent of Velvet Crest — the nearest deck color, African Purple (C2-781), is clearly different (ΔE 7.49). For an exact match, any C2 Paint retailer can custom-tint Diamond Vogel 1248 instead. See the full African Purple swatch →
Clare Equivalent of Velvet Crest
Clare doesn't make a true equivalent of Velvet Crest — the nearest deck color, Cosmic Vibes (PNT100-LT-32), is clearly different (ΔE 10.89). For an exact match, any Clare retailer can custom-tint Diamond Vogel 1248 instead. See the full Cosmic Vibes swatch →
Farrow & Ball Equivalent of Velvet Crest
Farrow & Ball doesn't make a true equivalent of Velvet Crest — the nearest deck color, Cook's Blue (NO. 237), is clearly different (ΔE 13.98). For an exact match, any Farrow & Ball retailer can custom-tint Diamond Vogel 1248 instead. See the full Cook's Blue swatch →
Backdrop Equivalent of Velvet Crest
Backdrop doesn't make a true equivalent of Velvet Crest — the nearest deck color, Polly Wants (BD-PW), is clearly different (ΔE 16.38). For an exact match, any Backdrop retailer can custom-tint Diamond Vogel 1248 instead. See the full Polly Wants swatch →
Magnolia Home Equivalent of Velvet Crest
Magnolia Home doesn't make a true equivalent of Velvet Crest — the nearest deck color, Display (JG-84), is clearly different (ΔE 17.97). For an exact match, any Magnolia Home retailer can custom-tint Diamond Vogel 1248 instead. See the full Display swatch →