Color spec
| Brand | Diamond Vogel |
| Name | Velvet Crest |
| SKU | 1248 |
| Hex | #9694BD |
| RGB | 150, 148, 189 |
| HSL | 243°, 24%, 66% |
| LRV | 31 |
| Undertone | cool blue tone |
| Family | Purple |
About Diamond Vogel Velvet Crest
Velvet Crest sits in the mid-range at LRV 31, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Velvet Crest is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Hirshfield's
Kompozit
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Velvet Crest within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9694BD in HSL space. Pair Velvet Crest with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Velvet Crest Equivalents at Other Brands
Matching Velvet Crest from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 1248 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Velvet Crest
Behr's nearest match is Amethyst Phlox (660F-5), visually identical in normal room light (ΔE 1.74). It sits at the same lightness (LRV 32 vs 31) and carries a cool blue undertone, so it substitutes for Velvet Crest without repainting risk. See the full Amethyst Phlox swatch →
Benjamin Moore Equivalent of Velvet Crest
At Benjamin Moore, the closest color to Velvet Crest is Snugglepuss (1405) — very close at ΔE 2.22, though not an exact twin. It sits at the same lightness (LRV 32 vs 31) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Snugglepuss swatch →
Valspar Equivalent of Velvet Crest
Valspar has no exact twin of Velvet Crest. The nearest is House of Owen (8003-47D) at ΔE 4.77 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 31). Compare large swatches before substituting. See the full House of Owen swatch →
PPG / Glidden Equivalent of Velvet Crest
PPG / Glidden has no exact twin of Velvet Crest. The nearest is French Violet (PPG1175-5) at ΔE 3.7 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 29 vs 31). Compare large swatches before substituting. See the full French Violet swatch →
Glidden Equivalent of Velvet Crest
Glidden's nearest match is Dewy Iris (90BB 31/208), visually identical in normal room light (ΔE 1.33). It sits at the same lightness (LRV 31 vs 31) and carries a cool blue undertone, so it substitutes for Velvet Crest without repainting risk. See the full Dewy Iris swatch →
Dutch Boy Equivalent of Velvet Crest
Dutch Boy's nearest match is Purple Dreams (142-5DB), visually identical in normal room light (ΔE 1.58). It sits at the same lightness (LRV 30 vs 31) and carries a cool blue undertone, so it substitutes for Velvet Crest without repainting risk. See the full Purple Dreams swatch →
Dunn-Edwards Equivalent of Velvet Crest
Dunn-Edwards has no exact twin of Velvet Crest. The nearest is Charcoal Dust (DE5927) at ΔE 4.44 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 30 vs 31). Compare large swatches before substituting. See the full Charcoal Dust swatch →
Hirshfield's Equivalent of Velvet Crest
Hirshfield's's nearest match is Velvet Crest (1248), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 32 vs 31) and carries a cool blue undertone, so it substitutes for Velvet Crest without repainting risk. See the full Velvet Crest swatch →
Kompozit Equivalent of Velvet Crest
Kompozit's nearest match is Velvet Crest (1248), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 30 vs 31) and carries a cool blue undertone, so it substitutes for Velvet Crest without repainting risk. See the full Velvet Crest swatch →