Color spec
| Brand | Behr |
| Name | Amethyst Phlox |
| SKU | 660F-5 |
| Hex | #9396BE |
| RGB | 147, 150, 190 |
| HSL | 236°, 25%, 66% |
| LRV | 32 |
| Undertone | cool blue tone |
| Family | Purple |
About Behr Amethyst Phlox
Amethyst Phlox sits in the mid-range at LRV 32, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Amethyst Phlox is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Amethyst Phlox within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9396BE in HSL space. Pair Amethyst Phlox with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Amethyst Phlox Equivalents at Other Brands
Matching Amethyst Phlox from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 660F-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Amethyst Phlox
Sherwin-Williams has no exact twin of Amethyst Phlox. The nearest is Dahlia (SW 6816) at ΔE 3.62 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 32 vs 32). Compare large swatches before substituting. See the full Dahlia swatch →
Benjamin Moore Equivalent of Amethyst Phlox
At Benjamin Moore, the closest color to Amethyst Phlox is Persian Violet (1419) — very close at ΔE 2.45, though not an exact twin. It runs slightly lighter (LRV 35 vs 32) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Persian Violet swatch →
Valspar Equivalent of Amethyst Phlox
At Valspar, the closest color to Amethyst Phlox is House of Owen (8003-47D) — very close at ΔE 3.38, though not an exact twin. It sits at the same lightness (LRV 31 vs 32) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full House of Owen swatch →
PPG / Glidden Equivalent of Amethyst Phlox
At PPG / Glidden, the closest color to Amethyst Phlox is Fresh Lavender (PPG1170-5) — very close at ΔE 2.49, though not an exact twin. It runs slightly darker (LRV 29 vs 32) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Fresh Lavender swatch →
Glidden Equivalent of Amethyst Phlox
Glidden has no exact twin of Amethyst Phlox. The nearest is Exquisite Blue Grey (50BB 33/164) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 33 vs 32). Compare large swatches before substituting. See the full Exquisite Blue Grey swatch →
Dutch Boy Equivalent of Amethyst Phlox
Dutch Boy's nearest match is Purple Dreams (142-5DB), visually identical in normal room light (ΔE 1.66). It runs slightly darker (LRV 30 vs 32) and carries a cool blue undertone, so it substitutes for Amethyst Phlox without repainting risk. See the full Purple Dreams swatch →
HGTV Home by Sherwin-Williams Equivalent of Amethyst Phlox
HGTV Home by Sherwin-Williams has no exact twin of Amethyst Phlox. The nearest is Purple Peonies (HGSW 1403) at ΔE 3.62 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 32 vs 32). Compare large swatches before substituting. See the full Purple Peonies swatch →
Dunn-Edwards Equivalent of Amethyst Phlox
Dunn-Edwards has no exact twin of Amethyst Phlox. The nearest is Charcoal Dust (DE5927) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 30 vs 32). Compare large swatches before substituting. See the full Charcoal Dust swatch →
Diamond Vogel Equivalent of Amethyst Phlox
Diamond Vogel's nearest match is Velvet Crest (1248), visually identical in normal room light (ΔE 1.74). It sits at the same lightness (LRV 31 vs 32) and carries a cool blue undertone, so it substitutes for Amethyst Phlox without repainting risk. See the full Velvet Crest swatch →
Hirshfield's Equivalent of Amethyst Phlox
Hirshfield's's nearest match is Velvet Crest (1248), visually identical in normal room light (ΔE 1.96). It sits at the same lightness (LRV 32 vs 32) and carries a cool blue undertone, so it substitutes for Amethyst Phlox without repainting risk. See the full Velvet Crest swatch →
Kompozit Equivalent of Amethyst Phlox
Kompozit's nearest match is Velvet Crest (1248), visually identical in normal room light (ΔE 1.96). It runs slightly darker (LRV 30 vs 32) and carries a cool blue undertone, so it substitutes for Amethyst Phlox without repainting risk. See the full Velvet Crest swatch →