Amethyst Phlox
660F-5 · #9396BE · LRV 32 — cool blue tone, mid-tone — versatile but shifts visibly with light.
- 1Blue Nova17
- 2Gothic Purple24
- 3Amethyst Phlox32
- 4French Lilac56
- 5Potentially Purple62
What Color Is Amethyst Phlox, Really?
Amethyst Phlox reads as a cool blue tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Behr 660F-5 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Amethyst Phlox
Amethyst Phlox is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Amethyst Phlox
Amethyst Phlox sits in the mid-range at LRV 32, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Amethyst Phlox are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr 660F-5 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | DahliaSW 6816 · Sherwin-Williams | 3.6 | 32 | Color page → |
| Benjamin Moore | Persian Violet1419 · Benjamin Moore | 2.5 | 35 | Color page → |
| Valspar | House of Owen8003-47D · Valspar | 3.4 | 31 | Color page → |
| PPG / Glidden | Fresh LavenderPPG1170-5 · PPG / Glidden | 2.5 | 29 | Color page → |
| Glidden | Exquisite Blue Grey50BB 33/164 · Glidden | 3.6 | 33 | Color page → |
| Dutch Boy | Purple Dreams142-5DB · Dutch Boy | 1.7 | 30 | Color page → |
Similar Behr Colors
The nearest shades to Amethyst Phlox within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #9396BE in HSL space. Pair Amethyst Phlox with one accent and one neutral — the swatches below are starting points, not final picks.
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