Color spec
| Brand | Benjamin Moore |
| Name | Tomato Red |
| SKU | 2010-10 |
| Hex | #D7402B |
| RGB | 215, 64, 43 |
| HSL | 7°, 68%, 51% |
| LRV | 17 |
| Undertone | warm red tone |
| Family | Red |
About Benjamin Moore Tomato Red
With an LRV of 17, Tomato Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Tomato Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Tomato Red within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D7402B in HSL space. Pair Tomato Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Tomato Red Equivalents at Other Brands
Matching Tomato Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2010-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Tomato Red
At Sherwin-Williams, the closest color to Tomato Red is Fireworks (SW 6867) — very close at ΔE 3.46, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fireworks swatch →
Behr Equivalent of Tomato Red
At Behr, the closest color to Tomato Red is Sweet Mandarin (S-G-220) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 18 vs 17) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sweet Mandarin swatch →
Valspar Equivalent of Tomato Red
The closest Valspar equivalent of Tomato Red is Scarlet Sun (1011-1). At ΔE 0.8 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 17.8 vs 17). If Valspar is your counter, order Scarlet Sun and you'll get the same color. See the full Scarlet Sun swatch →
PPG / Glidden Equivalent of Tomato Red
PPG / Glidden has no exact twin of Tomato Red. The nearest is Cinnamon Stone (PPG1193-7) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 19 vs 17). Compare large swatches before substituting. See the full Cinnamon Stone swatch →
Dutch Boy Equivalent of Tomato Red
Dutch Boy has no exact twin of Tomato Red. The nearest is Gingham Pink (106-6DB) at ΔE 4.58 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 20 vs 17). Compare large swatches before substituting. See the full Gingham Pink swatch →
Dunn-Edwards Equivalent of Tomato Red
Dunn-Edwards has no exact twin of Tomato Red. The nearest is Red Power (DEA108) at ΔE 4.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Red Power swatch →
Hirshfield's Equivalent of Tomato Red
Hirshfield's has no exact twin of Tomato Red. The nearest is Endless Possibilities (1081) at ΔE 3.92 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 21 vs 17). Compare large swatches before substituting. See the full Endless Possibilities swatch →
Kompozit Equivalent of Tomato Red
Kompozit has no exact twin of Tomato Red. The nearest is Endless Possibilities (1081) at ΔE 3.92 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 20 vs 17). Compare large swatches before substituting. See the full Endless Possibilities swatch →