Color guide · Benjamin Moore · Red

Bonfire

2001-20 · #D5393F · LRV 17 · warm red tone

2001-20 · #D5393F · LRV 17 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

BonfireBenjamin Moore · 2001-20
The color, edge to edge.Use your own photo →
Bonfire
BENJAMIN MOORE · 2001-20 · #D5393F
Brand · codeBenjamin Moore2001-20 · all Benjamin Moore reds
LRV17Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#D5393F · 213, 57, 63 · 358°, 65%, 53%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rookwood Dark Red3
  2. 2Rumors8
  3. 3Bonfire17
  4. 4Inferno22
  5. 5Rejuvenate30
Undertone and depth

What Color Is Bonfire, Really?

Bonfire reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 2001-20 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Bonfire

Bonfire works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Bonfire

With an LRV of 17, Bonfire is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Bonfire are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2001-20 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Bonfire within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Bonfire · 4.5 : 1 · passes AAWhite text on Bonfire · 4.7 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #D5393F in HSL space. Pair Bonfire with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#D5393F + #39D5CF
TRIADIC
#D5393F · #3FD539 · #393FD5
ANALOGOUS
#D5398D · #D5393F · #D58139

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