Color spec
| Brand | Benjamin Moore |
| Name | Bull's Eye Red |
| SKU | 2002-20 |
| Hex | #D93E3C |
| RGB | 217, 62, 60 |
| HSL | 1°, 67%, 54% |
| LRV | 19 |
| Undertone | warm red tone |
| Family | Red |
About Benjamin Moore Bull's Eye Red
With an LRV of 19, Bull's Eye Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Bull's Eye Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Bull's Eye Red within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D93E3C in HSL space. Pair Bull's Eye Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Bull's Eye Red Equivalents at Other Brands
Matching Bull's Eye Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2002-20 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Bull's Eye Red
At Sherwin-Williams, the closest color to Bull's Eye Red is Fireworks (SW 6867) — very close at ΔE 2.44, though not an exact twin. It runs slightly darker (LRV 17 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fireworks swatch →
Behr Equivalent of Bull's Eye Red
Behr has no exact twin of Bull's Eye Red. The nearest is Fireglow (200B-7) at ΔE 4.53 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 19). Compare large swatches before substituting. See the full Fireglow swatch →
Valspar Equivalent of Bull's Eye Red
Valspar has no exact twin of Bull's Eye Red. The nearest is Scarlet Sun (1011-1) at ΔE 4.26 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17.8 vs 19). Compare large swatches before substituting. See the full Scarlet Sun swatch →
Glidden Equivalent of Bull's Eye Red
At Glidden, the closest color to Bull's Eye Red is Old Glory Red (16YR 18/587) — very close at ΔE 2.88, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Old Glory Red swatch →
Dutch Boy Equivalent of Bull's Eye Red
At Dutch Boy, the closest color to Bull's Eye Red is Gingham Pink (106-6DB) — very close at ΔE 3.02, though not an exact twin. It sits at the same lightness (LRV 20 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Gingham Pink swatch →
Dunn-Edwards Equivalent of Bull's Eye Red
The closest Dunn-Edwards equivalent of Bull's Eye Red is Red Power (DEA108). At ΔE 0.71 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly darker (LRV 17 vs 19). If Dunn-Edwards is your counter, order Red Power and you'll get the same color. See the full Red Power swatch →
Diamond Vogel Equivalent of Bull's Eye Red
At Diamond Vogel, the closest color to Bull's Eye Red is Party Time (1109) — very close at ΔE 3.32, though not an exact twin. It runs slightly darker (LRV 16 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Party Time swatch →
Hirshfield's Equivalent of Bull's Eye Red
At Hirshfield's, the closest color to Bull's Eye Red is Endless Possibilities (1081) — very close at ΔE 2.13, though not an exact twin. It runs slightly lighter (LRV 21 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Endless Possibilities swatch →
Kompozit Equivalent of Bull's Eye Red
At Kompozit, the closest color to Bull's Eye Red is Endless Possibilities (1081) — very close at ΔE 2.13, though not an exact twin. It sits at the same lightness (LRV 20 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Endless Possibilities swatch →