Color guide · Benjamin Moore · Red

Salsa

2009-20 · #DC4739 · LRV 19 · warm red tone

2009-20 · #DC4739 · LRV 19 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

SalsaBenjamin Moore · 2009-20
The color, edge to edge.Use your own photo →
Salsa
BENJAMIN MOORE · 2009-20 · #DC4739
Brand · codeBenjamin Moore2009-20 · all Benjamin Moore reds
LRV19Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#DC4739 · 220, 71, 57 · 5°, 70%, 54%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rumors8
  2. 2Million Dollar Red13
  3. 3Salsa19
  4. 4Daring25
  5. 5Rejuvenate30
Undertone and depth

What Color Is Salsa, Really?

Salsa reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 2009-20 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Salsa

Salsa works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Salsa

With an LRV of 19, Salsa is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Salsa are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2009-20 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Salsa within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Salsa · 5 : 1 · passes AAWhite text on Salsa · 4.2 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #DC4739 in HSL space. Pair Salsa with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#DC4739 + #39CEDC
TRIADIC
#DC4739 · #39DC47 · #4739DC
ANALOGOUS
#DC397D · #DC4739 · #DC9939

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Jessica Williams

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