Strawberry Shortcake
2000-40 · #F57F94 · LRV 37 — warm red tone, mid-tone — versatile but shifts visibly with light.
- 1Razzle Dazzle20
- 2Coming up Roses30
- 3Strawberry Shortcake37
- 4Pale Cherry Blossom61
- 5Romance66
What Color Is Strawberry Shortcake, Really?
Strawberry Shortcake reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 2000-40 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Strawberry Shortcake
Strawberry Shortcake is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Strawberry Shortcake
Strawberry Shortcake sits in the mid-range at LRV 37, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Strawberry Shortcake are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 2000-40 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | CheerySW 6584 · Sherwin-Williams | 5.0 | 41 | Color page → |
| Behr | Fresh WatermelonBIC-18 · Behr | 3.9 | 36 | Color page → |
| Valspar | So Charming1005-1B · Valspar | 2.9 | 32.7 | Color page → |
| Glidden | Cabana Coral89RR 36/416 · Glidden | 3.1 | 36 | Color page → |
| Dunn-Edwards | Posy PetalDE5067 · Dunn-Edwards | 2.0 | 37 | Color page → |
| Diamond Vogel | Pink Explosion1108 · Diamond Vogel | 2.1 | 33 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Strawberry Shortcake within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #F57F94 in HSL space. Pair Strawberry Shortcake with one accent and one neutral — the swatches below are starting points, not final picks.
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