Color spec
| Brand | Benjamin Moore |
| Name | Strawberry Shortcake |
| SKU | 2000-40 |
| Hex | #F57F94 |
| RGB | 245, 127, 148 |
| HSL | 349°, 86%, 73% |
| LRV | 37 |
| Undertone | warm red tone |
| Family | Pink |
About Benjamin Moore Strawberry Shortcake
Strawberry Shortcake sits in the mid-range at LRV 37, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Strawberry Shortcake is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Strawberry Shortcake within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F57F94 in HSL space. Pair Strawberry Shortcake with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Strawberry Shortcake Equivalents at Other Brands
Matching Strawberry Shortcake from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2000-40 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Strawberry Shortcake
Sherwin-Williams has no exact twin of Strawberry Shortcake. The nearest is Cheery (SW 6584) at ΔE 4.96 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 41 vs 37). Compare large swatches before substituting. See the full Cheery swatch →
Behr Equivalent of Strawberry Shortcake
The closest Behr equivalent of Strawberry Shortcake is Guava Jelly (P180-4). At ΔE 0.67 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 38 vs 37). If Behr is your counter, order Guava Jelly and you'll get the same color. See the full Guava Jelly swatch →
Valspar Equivalent of Strawberry Shortcake
At Valspar, the closest color to Strawberry Shortcake is So Charming (1005-1B) — very close at ΔE 2.87, though not an exact twin. It runs slightly darker (LRV 32.7 vs 37) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full So Charming swatch →
Glidden Equivalent of Strawberry Shortcake
At Glidden, the closest color to Strawberry Shortcake is Cabana Coral (89RR 36/416) — very close at ΔE 3.09, though not an exact twin. It sits at the same lightness (LRV 36 vs 37) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cabana Coral swatch →
Dunn-Edwards Equivalent of Strawberry Shortcake
At Dunn-Edwards, the closest color to Strawberry Shortcake is Posy Petal (DE5067) — very close at ΔE 2.04, though not an exact twin. It sits at the same lightness (LRV 37 vs 37) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Posy Petal swatch →
Diamond Vogel Equivalent of Strawberry Shortcake
At Diamond Vogel, the closest color to Strawberry Shortcake is Pink Explosion (1108) — very close at ΔE 2.12, though not an exact twin. It runs slightly darker (LRV 33 vs 37) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pink Explosion swatch →
Hirshfield's Equivalent of Strawberry Shortcake
At Hirshfield's, the closest color to Strawberry Shortcake is Dimple (1099) — very close at ΔE 3.06, though not an exact twin. It runs slightly darker (LRV 34 vs 37) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Dimple swatch →
C2 Paint Equivalent of Strawberry Shortcake
At C2 Paint, the closest color to Strawberry Shortcake is Calf's Snout (BD53) — very close at ΔE 3.06, though not an exact twin. It sits at the same lightness (LRV 36 vs 37) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Calf's Snout swatch →
Kompozit Equivalent of Strawberry Shortcake
At Kompozit, the closest color to Strawberry Shortcake is Dimple (1099) — very close at ΔE 3.06, though not an exact twin. It runs slightly darker (LRV 35 vs 37) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Dimple swatch →