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BENJAMIN MOORE · 2003-40

Benjamin Moore True Pink#ED7E8E · LRV null

True Pink reads as a red / warm — very dark — reads black in most rooms. The notes below cover the spec, what Benjamin Moore 2003-40 actually looks like under different light, and the closest matches at competing US brands.

SEE IN A ROOM → CALCULATE PAINT NEEDED →
BENJAMIN MOORE TRUE PINK
RGB 237, 126, 142 LRV null

Color spec

Brand Benjamin Moore
Name True Pink
SKU 2003-40
Hex #ED7E8E
RGB 237, 126, 142
HSL 351°, 76%, 71%
LRV null
Undertone red / warm
Family Pink

About Benjamin Moore True Pink

At LRV null, True Pink is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

True Pink earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.

Kompozit alternative

The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.

KOMPOZIT
Dimple
SKU 1099 · #E9808B · LRV 35
ΔE 1.43 (near-perfect)
SHOP KOMPOZIT ON AMAZON →

Closest matches at every US brand

9 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.

Behr

4,699 colors in deck · best ΔE 2.36
All pink at Behr →
P180-4
#F78197
Guava Jelly
ΔE 2.36 · LRV 38
190D-5
#EB7591
Peony Pink
ΔE 3.47 · LRV 32
BIC-18
#E5869C
Fresh Watermelon
ΔE 4.02 · LRV 36
M170-5
#DD768D
Indian Sunset
ΔE 4.24 · LRV 30
180D-4
#E1899C
Coral Serenade
ΔE 4.48 · LRV 36

Valspar

2,858 colors in deck · best ΔE 2.75
All pink at Valspar →
1005-1B
#EB768F
So Charming
ΔE 2.75 · LRV 32.7
1006-1C
#E78287
Poppy Field
ΔE 3.22 · LRV 34.7
1004-1C
#E77893
Iced Berry
ΔE 3.61 · LRV 32.6
1007-1C
#E2807B
Powder Peach
ΔE 6.65 · LRV 33.1
1008-1B
#ED7B76
Sweet Melon
ΔE 7.07 · LRV 33.5

Dunn-Edwards

1,696 colors in deck · best ΔE 3.08
All pink at Dunn-Edwards →
DE5067
#F3879C
Posy Petal
ΔE 3.08 · LRV 39
DE5088
#EA8386
Apple Valley
ΔE 3.86 · LRV 35
DE5075
#F96D7B
Fiery Flamingo
ΔE 4.94 · LRV 33
DE5103
#FF787B
Pink Glamour
ΔE 6.35 · LRV 36
DE5123
#E5867B
Cultured Rose
ΔE 8.56 · LRV 35

Sherwin-Williams

1,526 colors in deck · best ΔE 3.39
All pink at Sherwin-Williams →
SW 6585
#DD7788
Coming up Roses
ΔE 3.39 · LRV 30
SW 6578
#D47C8C
Tuberose
ΔE 4.75 · LRV 30
SW 6584
#EB92A3
Cheery
ΔE 5.32 · LRV 41
SW 6577
#E392A1
Jaipur Pink
ΔE 5.74 · LRV 39
SW 6598
#ED9190
Dishy Coral
ΔE 6.15 · LRV 40

PPG / Glidden

2,088 colors in deck · best ΔE 4.19
All pink at PPG / Glidden →
1186-4
#E68E96
Pink Flambe
ΔE 4.19 · LRV 38
1188-5
#EC7878
Siesta Rose
ΔE 5.79 · LRV 33
1181-5
#E585A5
Rose Glory
ΔE 6.57 · LRV 36
1182-5
#D6859F
Primrose
ΔE 7.16 · LRV 34
1189-5
#EE867D
Smoked Salmon
ΔE 7.91 · LRV 37

Clare

78 colors in deck · best ΔE 9.36
All pink at Clare →
PNT100-MD-28
#C88883
Pink Sky
ΔE 9.36 · LRV 32
PNT100-MD-76
#CF9F93
Subrosa
ΔE 14.21 · LRV 40
PNT100-DP-29
#BE5E56
Sriracha
ΔE 15.2 · LRV 20
PNT100-DP-74
#CC6E4D
Fire Sign
ΔE 18.09 · LRV 25
PNT100-DP-59
#C29F68
Good as Gold
ΔE 31.24 · LRV 37

Farrow & Ball

132 colors in deck · best ΔE 9.76
All pink at Farrow & Ball →
NO. 296
#BF7A8F
Rangwali
ΔE 9.76 · LRV 27
NO. 64
#C57B67
Red Earth
ΔE 14.11 · LRV 27
NO. 246
#C7A4A6
Cinder Rose
ΔE 14.52 · LRV 41
NO. 268
#D65F3D
Charlotte's Locks
ΔE 19.13 · LRV 23
NO. 28
#B49D8D
Dead Salmon
ΔE 21.38 · LRV 36

Backdrop

30 colors in deck · best ΔE 13.62
All pink at Backdrop →
BD-RO
#D2A299
Rosita
ΔE 13.62 · LRV 38
BD-BG
#E5BEB0
Boy Meets Girl
ΔE 19.72 · LRV 53
BD-AN
#A89886
Anita
ΔE 24.59 · LRV 33
BD-CT
#A89E8A
Carry the Two
ΔE 27.63 · LRV 33
BD-NU
#A4A89F
Nuevo
ΔE 30.68 · LRV 38

Magnolia Home

160 colors in deck · best ΔE 20.6
All pink at Magnolia Home →
JG-154
#CCAF9F
Rosy Pink
ΔE 20.6 · LRV 46
JG-99
#B0AAAB
Vintage Collection
ΔE 22.6 · LRV 41
JG-110
#B5A89A
Rustic Oak
ΔE 24.39 · LRV 40
JG-114
#AAA497
Quaint Cottage
ΔE 26.84 · LRV 37
JG-106
#BFB09A
Embossed Letter
ΔE 26.95 · LRV 44

Similar Benjamin Moore colors

closest in the Benjamin Moore deck

The nearest shades to True Pink within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

1327
Radiant Rose
LRV 37
1312
Potpourri
LRV null
2001-40
Pink Popsicle
LRV null
2004-40
Flower Crown
LRV 34
2000-40
Strawberry Shortcake
LRV 37
2086-40
Deep Carnation
LRV null

Coordinated palette

Generated by hue-rotating #ED7E8E in HSL space. Pair True Pink with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#ED7E8E + #7EEDDD
TRIADIC
#ED7E8E · #8EED7E · #7E8EED
ANALOGOUS
#ED7EC6 · #ED7E8E · #EDA67E

Accessibility (WCAG contrast)

Sample text on white
2.63:1 fail
Sample text on black
7.98:1 AAA

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

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