Color spec
| Brand | Benjamin Moore |
| Name | True Pink |
| SKU | 2003-40 |
| Hex | #ED7E8E |
| RGB | 237, 126, 142 |
| HSL | 351°, 76%, 71% |
| LRV | 35 |
| Undertone | warm red tone |
| Family | Pink |
About Benjamin Moore True Pink
True Pink sits in the mid-range at LRV 35, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
True Pink is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to True Pink within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #ED7E8E in HSL space. Pair True Pink with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore True Pink Equivalents at Other Brands
Matching True Pink from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2003-40 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of True Pink
At Sherwin-Williams, the closest color to True Pink is Zany Pink (SW 6858) — very close at ΔE 2.87, though not an exact twin. It runs slightly darker (LRV 31 vs 35) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Zany Pink swatch →
Behr Equivalent of True Pink
At Behr, the closest color to True Pink is Guava Jelly (P180-4) — very close at ΔE 2.36, though not an exact twin. It runs slightly lighter (LRV 38 vs 35) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Guava Jelly swatch →
Valspar Equivalent of True Pink
At Valspar, the closest color to True Pink is Poppy Field (1006-1C) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 34.7 vs 35) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Poppy Field swatch →
Glidden Equivalent of True Pink
Glidden's nearest match is Cabana Coral (89RR 36/416), visually identical in normal room light (ΔE 1.77). It sits at the same lightness (LRV 36 vs 35) and carries a warm red undertone, so it substitutes for True Pink without repainting risk. See the full Cabana Coral swatch →
Dutch Boy Equivalent of True Pink
Dutch Boy has no exact twin of True Pink. The nearest is Watermelon Core (103-5DB) at ΔE 4.17 — close, but the difference shows next to trim and in side light. It runs noticeably darker (LRV 29 vs 35). Compare large swatches before substituting. See the full Watermelon Core swatch →
Dunn-Edwards Equivalent of True Pink
Dunn-Edwards has no exact twin of True Pink. The nearest is Apple Valley (DE5088) at ΔE 3.86 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 34 vs 35). Compare large swatches before substituting. See the full Apple Valley swatch →
Diamond Vogel Equivalent of True Pink
At Diamond Vogel, the closest color to True Pink is Pink Explosion (1108) — very close at ΔE 2.08, though not an exact twin. It runs slightly darker (LRV 33 vs 35) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pink Explosion swatch →
Hirshfield's Equivalent of True Pink
Hirshfield's's nearest match is Dimple (1099), visually identical in normal room light (ΔE 1.43). It sits at the same lightness (LRV 34 vs 35) and carries a warm red undertone, so it substitutes for True Pink without repainting risk. See the full Dimple swatch →
C2 Paint Equivalent of True Pink
At C2 Paint, the closest color to True Pink is Calf's Snout (BD53) — very close at ΔE 2.46, though not an exact twin. It sits at the same lightness (LRV 36 vs 35) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Calf's Snout swatch →
Kompozit Equivalent of True Pink
Kompozit's nearest match is Dimple (1099), visually identical in normal room light (ΔE 1.43). It sits at the same lightness (LRV 35 vs 35) and carries a warm red undertone, so it substitutes for True Pink without repainting risk. See the full Dimple swatch →