Benjamin Moore Love Always#EFD8C6 · LRV 70
Love Always reads as a red-orange / warm — light — bounces daylight without going clinical. The notes below cover the spec, what Benjamin Moore 896 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Benjamin Moore |
| Name | Love Always |
| SKU | 896 |
| Hex | #EFD8C6 |
| RGB | 239, 216, 198 |
| HSL | 26°, 56%, 86% |
| LRV | 70 |
| Undertone | red-orange / warm |
| Family | Pink |
About Benjamin Moore Love Always
At LRV 70, Love Always is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Love Always is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Valspar
Behr
PPG / Glidden
Farrow & Ball
Dunn-Edwards
Sherwin-Williams
Magnolia Home
Clare
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Love Always within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #EFD8C6 in HSL space. Pair Love Always with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.