Color spec
| Brand | Benjamin Moore |
| Name | Love Always |
| SKU | 896 |
| Hex | #EFD8C6 |
| RGB | 239, 216, 198 |
| HSL | 26°, 56%, 86% |
| LRV | 70 |
| Undertone | warm red-orange tone |
| Family | Pink |
About Benjamin Moore Love Always
At LRV 70, Love Always is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Love Always is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
17 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Backdrop
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Love Always within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #EFD8C6 in HSL space. Pair Love Always with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Love Always Equivalents at Other Brands
Matching Love Always from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 896 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Love Always
At Sherwin-Williams, the closest color to Love Always is Warm Beige (SW 35) — very close at ΔE 2.96, though not an exact twin. It runs slightly lighter (LRV 73 vs 70) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Warm Beige swatch →
Behr Equivalent of Love Always
At Behr, the closest color to Love Always is Plantation Tan (S260-1) — very close at ΔE 2.58, though not an exact twin. It sits at the same lightness (LRV 71 vs 70) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Plantation Tan swatch →
Valspar Equivalent of Love Always
The closest Valspar equivalent of Love Always is Puppy Paws (M144). At ΔE 0.75 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and runs slightly lighter (LRV 72 vs 70). If Valspar is your counter, order Puppy Paws and you'll get the same color. See the full Puppy Paws swatch →
PPG / Glidden Equivalent of Love Always
PPG / Glidden's nearest match is Sourpatch Peach (PPG1200-2), visually identical in normal room light (ΔE 1.44). It runs slightly lighter (LRV 72 vs 70) and carries a warm red-orange undertone, so it substitutes for Love Always without repainting risk. See the full Sourpatch Peach swatch →
Glidden Equivalent of Love Always
Glidden's nearest match is Oak Buff (PPG1083-3), visually identical in normal room light (ΔE 1.94). It sits at the same lightness (LRV 71 vs 70) and carries a warm red-orange undertone, so it substitutes for Love Always without repainting risk. See the full Oak Buff swatch →
Dutch Boy Equivalent of Love Always
At Dutch Boy, the closest color to Love Always is Soft Pink (107-2DB) — very close at ΔE 2.53, though not an exact twin. It runs slightly lighter (LRV 73 vs 70) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Soft Pink swatch →
HGTV Home by Sherwin-Williams Equivalent of Love Always
At HGTV Home by Sherwin-Williams, the closest color to Love Always is Intricate Ivory (HGSW 4072) — very close at ΔE 3.38, though not an exact twin. It runs slightly lighter (LRV 74 vs 70) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Intricate Ivory swatch →
Dunn-Edwards Equivalent of Love Always
At Dunn-Edwards, the closest color to Love Always is Cashmere (DEC758) — very close at ΔE 2.88, though not an exact twin. It runs slightly darker (LRV 67 vs 70) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Cashmere swatch →
Magnolia Home Equivalent of Love Always
At Magnolia Home, the closest color to Love Always is Dutch Tulip (JG-34) — very close at ΔE 3.22, though not an exact twin. It runs slightly lighter (LRV 73 vs 70) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Dutch Tulip swatch →
Farrow & Ball Equivalent of Love Always
Farrow & Ball's nearest match is Pink Ground (NO. 202), visually identical in normal room light (ΔE 1.87). It sits at the same lightness (LRV 69 vs 70) and carries a warm red-orange undertone, so it substitutes for Love Always without repainting risk. See the full Pink Ground swatch →
Diamond Vogel Equivalent of Love Always
Diamond Vogel's nearest match is Flirt (0152), visually identical in normal room light (ΔE 1.27). It runs slightly lighter (LRV 72 vs 70) and carries a warm red-orange undertone, so it substitutes for Love Always without repainting risk. See the full Flirt swatch →
Hirshfield's Equivalent of Love Always
Hirshfield's's nearest match is Flirt (0152), visually identical in normal room light (ΔE 1.57). It sits at the same lightness (LRV 71 vs 70) and carries a warm red-orange undertone, so it substitutes for Love Always without repainting risk. See the full Flirt swatch →
Rodda Equivalent of Love Always
Rodda has no exact twin of Love Always. The nearest is Hammock (CA121) at ΔE 4.58 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 71 vs 70). Compare large swatches before substituting. See the full Hammock swatch →
C2 Paint Equivalent of Love Always
At C2 Paint, the closest color to Love Always is Brulee (C2-546) — very close at ΔE 3.46, though not an exact twin. It runs slightly lighter (LRV 74 vs 70) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Brulee swatch →
Clare Equivalent of Love Always
Clare has no exact twin of Love Always. The nearest is Neutral Territory (PNT100-LT-20) at ΔE 3.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 69 vs 70). Compare large swatches before substituting. See the full Neutral Territory swatch →
Kompozit Equivalent of Love Always
Kompozit's nearest match is Flirt (0152), visually identical in normal room light (ΔE 1.57). It runs slightly lighter (LRV 73 vs 70) and carries a warm red-orange undertone, so it substitutes for Love Always without repainting risk. See the full Flirt swatch →