Benjamin Moore Greenhow Vermillion#AD433F · LRV 15
Greenhow Vermillion reads as a red / warm — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what Benjamin Moore CW-340 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Benjamin Moore |
| Name | Greenhow Vermillion |
| SKU | CW-340 |
| Hex | #AD433F |
| RGB | 173, 67, 63 |
| HSL | 2°, 47%, 46% |
| LRV | 15 |
| Undertone | red / warm |
| Family | Red |
About Benjamin Moore Greenhow Vermillion
With an LRV of 15, Greenhow Vermillion is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Greenhow Vermillion works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Dunn-Edwards
PPG / Glidden
Sherwin-Williams
Valspar
Magnolia Home
Behr
Farrow & Ball
Backdrop
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Greenhow Vermillion within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AD433F in HSL space. Pair Greenhow Vermillion with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.