Color spec
| Brand | Benjamin Moore |
| Name | Greenhow Vermillion |
| SKU | CW-340 |
| Hex | #AD433F |
| RGB | 173, 67, 63 |
| HSL | 2°, 47%, 46% |
| LRV | 15 |
| Undertone | warm red tone |
| Family | Red |
About Benjamin Moore Greenhow Vermillion
With an LRV of 15, Greenhow Vermillion is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Greenhow Vermillion works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Backdrop
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Greenhow Vermillion within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AD433F in HSL space. Pair Greenhow Vermillion with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Greenhow Vermillion Equivalents at Other Brands
Matching Greenhow Vermillion from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore CW-340 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Greenhow Vermillion
Sherwin-Williams's nearest match is Red Tomato (SW 6607), visually identical in normal room light (ΔE 1.52). It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone, so it substitutes for Greenhow Vermillion without repainting risk. See the full Red Tomato swatch →
Behr Equivalent of Greenhow Vermillion
Behr's nearest match is Clay Red (BIC-46), visually identical in normal room light (ΔE 1.85). It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone, so it substitutes for Greenhow Vermillion without repainting risk. See the full Clay Red swatch →
Valspar Equivalent of Greenhow Vermillion
Valspar's nearest match is Red Ochre (2011-4), visually identical in normal room light (ΔE 1.65). It runs slightly darker (LRV 13.1 vs 15) and carries a warm red undertone, so it substitutes for Greenhow Vermillion without repainting risk. See the full Red Ochre swatch →
PPG / Glidden Equivalent of Greenhow Vermillion
PPG / Glidden's nearest match is Rum Punch (PPG1190-7), visually identical in normal room light (ΔE 1.51). It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone, so it substitutes for Greenhow Vermillion without repainting risk. See the full Rum Punch swatch →
Glidden Equivalent of Greenhow Vermillion
Glidden's nearest match is Rum Punch (PPG1190-7), visually identical in normal room light (ΔE 1.51). It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone, so it substitutes for Greenhow Vermillion without repainting risk. See the full Rum Punch swatch →
HGTV Home by Sherwin-Williams Equivalent of Greenhow Vermillion
At HGTV Home by Sherwin-Williams, the closest color to Greenhow Vermillion is Scotch Bonnet Pepper (HGSW 1081) — very close at ΔE 3.26, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Scotch Bonnet Pepper swatch →
Dunn-Edwards Equivalent of Greenhow Vermillion
Dunn-Edwards's nearest match is Glitzy Red (DEA153), visually identical in normal room light (ΔE 1.11). It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone, so it substitutes for Greenhow Vermillion without repainting risk. See the full Glitzy Red swatch →
Magnolia Home Equivalent of Greenhow Vermillion
Magnolia Home's nearest match is Hopscotch (JG-31), visually identical in normal room light (ΔE 1.71). It runs slightly darker (LRV 12 vs 15) and carries a warm red undertone, so it substitutes for Greenhow Vermillion without repainting risk. See the full Hopscotch swatch →
Farrow & Ball Equivalent of Greenhow Vermillion
Farrow & Ball has no exact twin of Greenhow Vermillion. The nearest is Harissa (NO. 9916) at ΔE 4.03 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 15). Compare large swatches before substituting. See the full Harissa swatch →
Diamond Vogel Equivalent of Greenhow Vermillion
At Diamond Vogel, the closest color to Greenhow Vermillion is Unmatched Beauty (1110) — very close at ΔE 2.36, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Unmatched Beauty swatch →
Hirshfield's Equivalent of Greenhow Vermillion
At Hirshfield's, the closest color to Greenhow Vermillion is Empower (1095) — very close at ΔE 2, though not an exact twin. It sits at the same lightness (LRV 16 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Empower swatch →
C2 Paint Equivalent of Greenhow Vermillion
C2 Paint's nearest match is Tango (C2-566), visually identical in normal room light (ΔE 1.81). It runs slightly darker (LRV 12 vs 15) and carries a warm red undertone, so it substitutes for Greenhow Vermillion without repainting risk. See the full Tango swatch →
Backdrop Equivalent of Greenhow Vermillion
Backdrop has no exact twin of Greenhow Vermillion. The nearest is Bahaus (BD-BH) at ΔE 4.31 — close, but the difference shows next to trim and in side light. It runs noticeably darker (LRV 8 vs 15). Compare large swatches before substituting. See the full Bahaus swatch →
Kompozit Equivalent of Greenhow Vermillion
At Kompozit, the closest color to Greenhow Vermillion is Empower (1095) — very close at ΔE 2, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Empower swatch →