Color spec
| Brand | Behr |
| Name | Clay Red |
| SKU | BIC-46 |
| Hex | #AD4445 |
| RGB | 173, 68, 69 |
| HSL | 359°, 44%, 47% |
| LRV | 13 |
| Undertone | warm red tone |
| Family | Red |
About Behr Clay Red
With an LRV of 13, Clay Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Clay Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Annie Sloan
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Clay Red within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AD4445 in HSL space. Pair Clay Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Clay Red Equivalents at Other Brands
Matching Clay Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr BIC-46 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Clay Red
At Sherwin-Williams, the closest color to Clay Red is Red Tomato (SW 6607) — very close at ΔE 2.11, though not an exact twin. It sits at the same lightness (LRV 14 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Tomato swatch →
Benjamin Moore Equivalent of Clay Red
Benjamin Moore's nearest match is Greenhow Vermillion (CW-340), visually identical in normal room light (ΔE 1.85). It runs slightly lighter (LRV 15 vs 13) and carries a warm red undertone, so it substitutes for Clay Red without repainting risk. See the full Greenhow Vermillion swatch →
Valspar Equivalent of Clay Red
At Valspar, the closest color to Clay Red is Red Ochre (2011-4) — very close at ΔE 2.67, though not an exact twin. It sits at the same lightness (LRV 13.1 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Ochre swatch →
PPG / Glidden Equivalent of Clay Red
At PPG / Glidden, the closest color to Clay Red is Rum Punch (PPG1190-7) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rum Punch swatch →
Glidden Equivalent of Clay Red
At Glidden, the closest color to Clay Red is Rum Punch (PPG1190-7) — very close at ΔE 3.29, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rum Punch swatch →
Dutch Boy Equivalent of Clay Red
Dutch Boy has no exact twin of Clay Red. The nearest is Rubyshire Red (204-6DB) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Rubyshire Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Clay Red
HGTV Home by Sherwin-Williams has no exact twin of Clay Red. The nearest is Scotch Bonnet Pepper (HGSW 1081) at ΔE 4.56 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 15 vs 13). Compare large swatches before substituting. See the full Scotch Bonnet Pepper swatch →
Dunn-Edwards Equivalent of Clay Red
At Dunn-Edwards, the closest color to Clay Red is Glitzy Red (DEA153) — very close at ΔE 2.9, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Glitzy Red swatch →
Magnolia Home Equivalent of Clay Red
At Magnolia Home, the closest color to Clay Red is Hopscotch (JG-31) — very close at ΔE 3.44, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hopscotch swatch →
Farrow & Ball Equivalent of Clay Red
At Farrow & Ball, the closest color to Clay Red is Blazer (NO. 212) — very close at ΔE 3.26, though not an exact twin. It runs slightly lighter (LRV 15 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Blazer swatch →
Diamond Vogel Equivalent of Clay Red
Diamond Vogel's nearest match is Unmatched Beauty (1110), visually identical in normal room light (ΔE 1.55). It sits at the same lightness (LRV 14 vs 13) and carries a warm red undertone, so it substitutes for Clay Red without repainting risk. See the full Unmatched Beauty swatch →
Hirshfield's Equivalent of Clay Red
At Hirshfield's, the closest color to Clay Red is Empower (1095) — very close at ΔE 2.15, though not an exact twin. It runs slightly lighter (LRV 16 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Empower swatch →
C2 Paint Equivalent of Clay Red
At C2 Paint, the closest color to Clay Red is Tango (C2-566) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tango swatch →
Annie Sloan Equivalent of Clay Red
Annie Sloan has no exact twin of Clay Red. The nearest is Emperors Silk (EMPERORS SILK) at ΔE 3.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Emperors Silk swatch →
Kompozit Equivalent of Clay Red
At Kompozit, the closest color to Clay Red is Empower (1095) — very close at ΔE 2.15, though not an exact twin. It runs slightly lighter (LRV 15 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Empower swatch →