Color spec
| Brand | Behr |
| Name | Winter Poinsettia |
| SKU | HDC-WR14-10 |
| Hex | #AE3B3D |
| RGB | 174, 59, 61 |
| HSL | 359°, 49%, 46% |
| LRV | 12 |
| Undertone | warm red tone |
| Family | Red |
About Behr Winter Poinsettia
With an LRV of 12, Winter Poinsettia is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Winter Poinsettia works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
16 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Annie Sloan
Backdrop
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Winter Poinsettia within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AE3B3D in HSL space. Pair Winter Poinsettia with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Winter Poinsettia Equivalents at Other Brands
Matching Winter Poinsettia from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr HDC-WR14-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Winter Poinsettia
The closest Sherwin-Williams equivalent of Winter Poinsettia is Lusty Red (SW 6863). At ΔE 0.8 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 13 vs 12). If Sherwin-Williams is your counter, order Lusty Red and you'll get the same color. See the full Lusty Red swatch →
Benjamin Moore Equivalent of Winter Poinsettia
Benjamin Moore's nearest match is Ladybug Red (1322), visually identical in normal room light (ΔE 1.53). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for Winter Poinsettia without repainting risk. See the full Ladybug Red swatch →
Valspar Equivalent of Winter Poinsettia
At Valspar, the closest color to Winter Poinsettia is Planet Fever (V006-3) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 11.1 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Planet Fever swatch →
PPG / Glidden Equivalent of Winter Poinsettia
The closest PPG / Glidden equivalent of Winter Poinsettia is Red Gumball (PPG1187-7). At ΔE 0.59 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If PPG / Glidden is your counter, order Red Gumball and you'll get the same color. See the full Red Gumball swatch →
Glidden Equivalent of Winter Poinsettia
The closest Glidden equivalent of Winter Poinsettia is Red Gumball (PPG1187-7). At ΔE 0.82 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 12). If Glidden is your counter, order Red Gumball and you'll get the same color. See the full Red Gumball swatch →
Dutch Boy Equivalent of Winter Poinsettia
At Dutch Boy, the closest color to Winter Poinsettia is Poppied Red (106-7DB) — very close at ΔE 2.5, though not an exact twin. It runs slightly lighter (LRV 14 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Poppied Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Winter Poinsettia
At HGTV Home by Sherwin-Williams, the closest color to Winter Poinsettia is Red Tanager (HGSW 1062) — very close at ΔE 2.9, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Tanager swatch →
Dunn-Edwards Equivalent of Winter Poinsettia
At Dunn-Edwards, the closest color to Winter Poinsettia is Glitzy Red (DEA153) — very close at ΔE 2.39, though not an exact twin. It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Glitzy Red swatch →
Magnolia Home Equivalent of Winter Poinsettia
At Magnolia Home, the closest color to Winter Poinsettia is Hopscotch (JG-31) — very close at ΔE 2.55, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hopscotch swatch →
Diamond Vogel Equivalent of Winter Poinsettia
Diamond Vogel's nearest match is Unmatched Beauty (1110), visually identical in normal room light (ΔE 1.83). It runs slightly lighter (LRV 14 vs 12) and carries a warm red undertone, so it substitutes for Winter Poinsettia without repainting risk. See the full Unmatched Beauty swatch →
Hirshfield's Equivalent of Winter Poinsettia
At Hirshfield's, the closest color to Winter Poinsettia is Unmatched Beauty (1110) — very close at ΔE 2.36, though not an exact twin. It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Unmatched Beauty swatch →
C2 Paint Equivalent of Winter Poinsettia
C2 Paint's nearest match is Tango (C2-566), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Winter Poinsettia without repainting risk. See the full Tango swatch →
Annie Sloan Equivalent of Winter Poinsettia
Annie Sloan has no exact twin of Winter Poinsettia. The nearest is Emperors Silk (EMPERORS SILK) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 12). Compare large swatches before substituting. See the full Emperors Silk swatch →
Backdrop Equivalent of Winter Poinsettia
At Backdrop, the closest color to Winter Poinsettia is Bahaus (BD-BH) — very close at ΔE 3.1, though not an exact twin. It runs slightly darker (LRV 8 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bahaus swatch →
Kompozit Equivalent of Winter Poinsettia
At Kompozit, the closest color to Winter Poinsettia is Unmatched Beauty (1110) — very close at ΔE 2.36, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Unmatched Beauty swatch →