Color spec
| Brand | Benjamin Moore |
| Name | Florida Pink |
| SKU | 1320 |
| Hex | #E76F75 |
| RGB | 231, 111, 117 |
| HSL | 357°, 71%, 67% |
| LRV | 30 |
| Undertone | warm red tone |
| Family | Pink |
About Benjamin Moore Florida Pink
Florida Pink sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Florida Pink is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Florida Pink within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E76F75 in HSL space. Pair Florida Pink with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Florida Pink Equivalents at Other Brands
Matching Florida Pink from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1320 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Florida Pink
Sherwin-Williams has no exact twin of Florida Pink. The nearest is Zany Pink (SW 6858) at ΔE 4.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 30). Compare large swatches before substituting. See the full Zany Pink swatch →
Behr Equivalent of Florida Pink
The closest Behr equivalent of Florida Pink is Guava Jam (200D-5). At ΔE 0.47 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 30 vs 30). If Behr is your counter, order Guava Jam and you'll get the same color. See the full Guava Jam swatch →
Valspar Equivalent of Florida Pink
At Valspar, the closest color to Florida Pink is Rouge Red (1007-1B) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 28.8 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rouge Red swatch →
PPG / Glidden Equivalent of Florida Pink
PPG / Glidden's nearest match is Bleeding Heart (PPG1185-5), visually identical in normal room light (ΔE 1.9). It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone, so it substitutes for Florida Pink without repainting risk. See the full Bleeding Heart swatch →
Glidden Equivalent of Florida Pink
At Glidden, the closest color to Florida Pink is Bleeding Heart (PPG1185-5) — very close at ΔE 2.1, though not an exact twin. It runs slightly darker (LRV 28 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bleeding Heart swatch →
Dutch Boy Equivalent of Florida Pink
At Dutch Boy, the closest color to Florida Pink is Watermelon Core (103-5DB) — very close at ΔE 3.11, though not an exact twin. It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Watermelon Core swatch →
HGTV Home by Sherwin-Williams Equivalent of Florida Pink
At HGTV Home by Sherwin-Williams, the closest color to Florida Pink is Blooming Coral (HGSW 1064) — very close at ΔE 3.18, though not an exact twin. It runs slightly darker (LRV 26 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Blooming Coral swatch →
Dunn-Edwards Equivalent of Florida Pink
Dunn-Edwards's nearest match is Redstone (DE5082), visually identical in normal room light (ΔE 1.14). It runs slightly darker (LRV 27 vs 30) and carries a warm red undertone, so it substitutes for Florida Pink without repainting risk. See the full Redstone swatch →
Diamond Vogel Equivalent of Florida Pink
At Diamond Vogel, the closest color to Florida Pink is Childhood Crush (1088) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Childhood Crush swatch →
Hirshfield's Equivalent of Florida Pink
Hirshfield's has no exact twin of Florida Pink. The nearest is Childhood Crush (1088) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 28 vs 30). Compare large swatches before substituting. See the full Childhood Crush swatch →
Kompozit Equivalent of Florida Pink
Kompozit has no exact twin of Florida Pink. The nearest is Childhood Crush (1088) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 28 vs 30). Compare large swatches before substituting. See the full Childhood Crush swatch →