Color guide · Benjamin Moore · Red

Bird of Paradise

1305 · #E66F68 · LRV 29 · warm red tone

1305 · #E66F68 · LRV 29 — warm red tone, mid-tone — versatile but shifts visibly with light.

Bird of ParadiseBenjamin Moore · 1305
The color, edge to edge.Use your own photo →
Bird of Paradise
BENJAMIN MOORE · 1305 · #E66F68
Brand · codeBenjamin Moore1305 · all Benjamin Moore reds
LRV29Mid-tone — versatile but shifts visibly with light.
Undertonewarm red tone
FamilyRed
Hex · RGB · HSL#E66F68 · 230, 111, 104 · 3°, 72%, 65%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Rumors8
  2. 2Cinnamon Slate19
  3. 3Bird of Paradise29
  4. 4Tangerine Dream36
Undertone and depth

What Color Is Bird of Paradise, Really?

Bird of Paradise reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 1305 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Bird of Paradise

Bird of Paradise is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Reds bring energy and appetite, classic in dining rooms and front doors.

Light by light

How Lighting Changes Bird of Paradise

Bird of Paradise sits in the mid-range at LRV 29, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Bird of Paradise are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 1305 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Bird of Paradise within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Bird of Paradise · 6.8 : 1 · passes AAWhite text on Bird of Paradise · 3.1 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #E66F68 in HSL space. Pair Bird of Paradise with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#E66F68 + #68DFE6
TRIADIC
#E66F68 · #68E66F · #6F68E6
ANALOGOUS
#E668A0 · #E66F68 · #E6AE68

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Jessica Williams

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