Color guide · Behr · Pink

Guava Jam

200D-5 · #E87077 · LRV 30 · warm red tone

200D-5 · #E87077 · LRV 30 — warm red tone, mid-tone — versatile but shifts visibly with light.

Guava JamBehr · 200D-5
The color, edge to edge.Use your own photo →
Guava Jam
BEHR · 200D-5 · #E87077
Brand · codeBehr200D-5 · all Behr pinks
LRV30Mid-tone — versatile but shifts visibly with light.
Undertonewarm red tone
FamilyPink
Hex · RGB · HSL#E87077 · 232, 112, 119 · 357°, 72%, 67%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Berry Bush14
  2. 2Razzle Dazzle20
  3. 3Guava Jam30
  4. 4Vintage Tea Rose47
  5. 5Abalone Shell60
Undertone and depth

What Color Is Guava Jam, Really?

Guava Jam reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Behr 200D-5 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Guava Jam

Guava Jam is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.

Light by light

How Lighting Changes Guava Jam

Guava Jam sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Guava Jam are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr 200D-5 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Guava Jam within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Guava Jam · 7 : 1 · passes AA and AAAWhite text on Guava Jam · 3 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #E87077 in HSL space. Pair Guava Jam with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#E87077 + #70E8E1
TRIADIC
#E87077 · #77E870 · #7077E8
ANALOGOUS
#E870B3 · #E87077 · #E8A570

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Jessica Williams

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