Behr Guava Jam#E87077 · LRV 30
Guava Jam reads as a red / warm — mid-tone — versatile but shifts visibly with light. The notes below cover the spec, what Behr 200D-5 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Behr |
| Name | Guava Jam |
| SKU | 200D-5 |
| Hex | #E87077 |
| RGB | 232, 112, 119 |
| HSL | 357°, 72%, 67% |
| LRV | 30 |
| Undertone | red / warm |
| Family | Pink |
About Behr Guava Jam
Guava Jam sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Guava Jam is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Benjamin Moore
Dunn-Edwards
PPG / Glidden
Valspar
Sherwin-Williams
Clare
Farrow & Ball
Backdrop
Magnolia Home
Similar Behr colors
closest in the Behr deckThe nearest shades to Guava Jam within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E87077 in HSL space. Pair Guava Jam with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.