Color spec
| Brand | Behr |
| Name | Guava Jam |
| SKU | 200D-5 |
| Hex | #E87077 |
| RGB | 232, 112, 119 |
| HSL | 357°, 72%, 67% |
| LRV | 30 |
| Undertone | warm red tone |
| Family | Pink |
About Behr Guava Jam
Guava Jam sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Guava Jam is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Guava Jam within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E87077 in HSL space. Pair Guava Jam with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Guava Jam Equivalents at Other Brands
Matching Guava Jam from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 200D-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Guava Jam
Sherwin-Williams has no exact twin of Guava Jam. The nearest is Zany Pink (SW 6858) at ΔE 4.28 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 30). Compare large swatches before substituting. See the full Zany Pink swatch →
Benjamin Moore Equivalent of Guava Jam
The closest Benjamin Moore equivalent of Guava Jam is Florida Pink (1320). At ΔE 0.47 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 30 vs 30). If Benjamin Moore is your counter, order Florida Pink and you'll get the same color. See the full Florida Pink swatch →
Valspar Equivalent of Guava Jam
Valspar has no exact twin of Guava Jam. The nearest is Rouge Red (1007-1B) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 28.8 vs 30). Compare large swatches before substituting. See the full Rouge Red swatch →
PPG / Glidden Equivalent of Guava Jam
PPG / Glidden's nearest match is Bleeding Heart (PPG1185-5), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone, so it substitutes for Guava Jam without repainting risk. See the full Bleeding Heart swatch →
Glidden Equivalent of Guava Jam
Glidden's nearest match is Bleeding Heart (PPG1185-5), visually identical in normal room light (ΔE 1.99). It runs slightly darker (LRV 28 vs 30) and carries a warm red undertone, so it substitutes for Guava Jam without repainting risk. See the full Bleeding Heart swatch →
Dutch Boy Equivalent of Guava Jam
At Dutch Boy, the closest color to Guava Jam is Watermelon Core (103-5DB) — very close at ΔE 2.85, though not an exact twin. It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Watermelon Core swatch →
Dunn-Edwards Equivalent of Guava Jam
Dunn-Edwards's nearest match is Redstone (DE5082), visually identical in normal room light (ΔE 1.54). It runs slightly darker (LRV 27 vs 30) and carries a warm red undertone, so it substitutes for Guava Jam without repainting risk. See the full Redstone swatch →
Diamond Vogel Equivalent of Guava Jam
Diamond Vogel has no exact twin of Guava Jam. The nearest is Childhood Crush (1088) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 30). Compare large swatches before substituting. See the full Childhood Crush swatch →
Hirshfield's Equivalent of Guava Jam
Hirshfield's has no exact twin of Guava Jam. The nearest is Childhood Crush (1088) at ΔE 4.1 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 28 vs 30). Compare large swatches before substituting. See the full Childhood Crush swatch →
Kompozit Equivalent of Guava Jam
Kompozit has no exact twin of Guava Jam. The nearest is Childhood Crush (1088) at ΔE 4.1 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 28 vs 30). Compare large swatches before substituting. See the full Childhood Crush swatch →