Color spec
| Brand | Benjamin Moore |
| Name | Claret |
| SKU | CW-305 |
| Hex | #CC7469 |
| RGB | 204, 116, 105 |
| HSL | 7°, 49%, 61% |
| LRV | 26 |
| Undertone | warm red tone |
| Family | Orange |
About Benjamin Moore Claret
Claret sits in the mid-range at LRV 26, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Claret is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Annie Sloan
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Claret within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #CC7469 in HSL space. Pair Claret with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Claret Equivalents at Other Brands
Matching Claret from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore CW-305 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Claret
Sherwin-Williams's nearest match is Full Bloom (SW 9700), visually identical in normal room light (ΔE 1.68). It sits at the same lightness (LRV 26 vs 26) and carries a warm red undertone, so it substitutes for Claret without repainting risk. See the full Full Bloom swatch →
Behr Equivalent of Claret
At Behr, the closest color to Claret is Aloe Blossom (MQ4-33) — very close at ΔE 2.43, though not an exact twin. It sits at the same lightness (LRV 26 vs 26) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Aloe Blossom swatch →
Valspar Equivalent of Claret
At Valspar, the closest color to Claret is Rhapsody (2002-5C) — very close at ΔE 2.16, though not an exact twin. It sits at the same lightness (LRV 25 vs 26) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rhapsody swatch →
PPG / Glidden Equivalent of Claret
At PPG / Glidden, the closest color to Claret is Sahara Sun (PPG1064-6) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 25 vs 26) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sahara Sun swatch →
Glidden Equivalent of Claret
At Glidden, the closest color to Claret is Sahara Sun (PPG1064-6) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 25 vs 26) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sahara Sun swatch →
Dutch Boy Equivalent of Claret
At Dutch Boy, the closest color to Claret is Preppy Pink (204-5DB) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 27 vs 26) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Preppy Pink swatch →
HGTV Home by Sherwin-Williams Equivalent of Claret
At HGTV Home by Sherwin-Williams, the closest color to Claret is Coralbelle (HGSW 2064) — very close at ΔE 3.24, though not an exact twin. It sits at the same lightness (LRV 26 vs 26) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Coralbelle swatch →
Dunn-Edwards Equivalent of Claret
Dunn-Edwards's nearest match is Rouge (DE5116), visually identical in normal room light (ΔE 1.44). It sits at the same lightness (LRV 25 vs 26) and carries a warm red undertone, so it substitutes for Claret without repainting risk. See the full Rouge swatch →
Farrow & Ball Equivalent of Claret
Farrow & Ball has no exact twin of Claret. The nearest is Red Earth (NO. 64) at ΔE 4.58 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 26 vs 26). Compare large swatches before substituting. See the full Red Earth swatch →
Diamond Vogel Equivalent of Claret
At Diamond Vogel, the closest color to Claret is It's My Party (1074) — very close at ΔE 2.11, though not an exact twin. It runs slightly lighter (LRV 28 vs 26) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full It's My Party swatch →
Hirshfield's Equivalent of Claret
Hirshfield's's nearest match is It's My Party (1074), visually identical in normal room light (ΔE 1.13). It sits at the same lightness (LRV 27 vs 26) and carries a warm red undertone, so it substitutes for Claret without repainting risk. See the full It's My Party swatch →
C2 Paint Equivalent of Claret
At C2 Paint, the closest color to Claret is Cockscomb (BD54) — very close at ΔE 3.35, though not an exact twin. It runs slightly lighter (LRV 28 vs 26) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cockscomb swatch →
Annie Sloan Equivalent of Claret
At Annie Sloan, the closest color to Claret is Scandinavian Pink (SCANDINAVIAN PINK) — very close at ΔE 2.67, though not an exact twin. It sits at the same lightness (LRV 27 vs 26) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Scandinavian Pink swatch →
Kompozit Equivalent of Claret
Kompozit's nearest match is It's My Party (1074), visually identical in normal room light (ΔE 1.13). It sits at the same lightness (LRV 26 vs 26) and carries a warm red undertone, so it substitutes for Claret without repainting risk. See the full It's My Party swatch →