Color spec
| Brand | Benjamin Moore |
| Name | Wild Flower |
| SKU | 2090-40 |
| Hex | #BF7065 |
| RGB | 191, 112, 101 |
| HSL | 7°, 41%, 57% |
| LRV | 24 |
| Undertone | warm red tone |
| Family | Red |
About Benjamin Moore Wild Flower
With an LRV of 24, Wild Flower is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Wild Flower works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Annie Sloan
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Wild Flower within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BF7065 in HSL space. Pair Wild Flower with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Wild Flower Equivalents at Other Brands
Matching Wild Flower from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2090-40 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Flower
At Sherwin-Williams, the closest color to Wild Flower is Rojo Dust (SW 9006) — very close at ΔE 2.98, though not an exact twin. It sits at the same lightness (LRV 23 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rojo Dust swatch →
Behr Equivalent of Wild Flower
Behr's nearest match is November (HDC-FL14-2), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 25 vs 24) and carries a warm red undertone, so it substitutes for Wild Flower without repainting risk. See the full November swatch →
Valspar Equivalent of Wild Flower
Valspar's nearest match is Rhapsody (2002-5C), visually identical in normal room light (ΔE 1.7). It sits at the same lightness (LRV 25 vs 24) and carries a warm red undertone, so it substitutes for Wild Flower without repainting risk. See the full Rhapsody swatch →
PPG / Glidden Equivalent of Wild Flower
At PPG / Glidden, the closest color to Wild Flower is Cajun Spice (PPG1191-6) — very close at ΔE 2.59, though not an exact twin. It sits at the same lightness (LRV 24 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cajun Spice swatch →
Glidden Equivalent of Wild Flower
At Glidden, the closest color to Wild Flower is Cajun Spice (PPG1191-6) — very close at ΔE 2.31, though not an exact twin. It sits at the same lightness (LRV 24 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cajun Spice swatch →
Dutch Boy Equivalent of Wild Flower
The closest Dutch Boy equivalent of Wild Flower is Relaxed Terra (307-6DB). At ΔE 0.96 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 24 vs 24). If Dutch Boy is your counter, order Relaxed Terra and you'll get the same color. See the full Relaxed Terra swatch →
HGTV Home by Sherwin-Williams Equivalent of Wild Flower
At HGTV Home by Sherwin-Williams, the closest color to Wild Flower is Pink Cinnamon (HGSW 2074) — very close at ΔE 2.98, though not an exact twin. It sits at the same lightness (LRV 24 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Pink Cinnamon swatch →
Dunn-Edwards Equivalent of Wild Flower
Dunn-Edwards has no exact twin of Wild Flower. The nearest is Cedar Grove (DE5152) at ΔE 3.97 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 21 vs 24). Compare large swatches before substituting. See the full Cedar Grove swatch →
Farrow & Ball Equivalent of Wild Flower
Farrow & Ball has no exact twin of Wild Flower. The nearest is Porphyry Pink (NO. 49) at ΔE 4.21 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 24 vs 24). Compare large swatches before substituting. See the full Porphyry Pink swatch →
Diamond Vogel Equivalent of Wild Flower
Diamond Vogel's nearest match is Angelic Choir (0058), visually identical in normal room light (ΔE 1.81). It runs slightly darker (LRV 22 vs 24) and carries a warm red undertone, so it substitutes for Wild Flower without repainting risk. See the full Angelic Choir swatch →
Hirshfield's Equivalent of Wild Flower
Hirshfield's has no exact twin of Wild Flower. The nearest is First Lady (1060) at ΔE 3.66 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 27 vs 24). Compare large swatches before substituting. See the full First Lady swatch →
C2 Paint Equivalent of Wild Flower
C2 Paint has no exact twin of Wild Flower. The nearest is Tiger Lily (C2-586) at ΔE 4.52 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 22 vs 24). Compare large swatches before substituting. See the full Tiger Lily swatch →
Annie Sloan Equivalent of Wild Flower
At Annie Sloan, the closest color to Wild Flower is Scandinavian Pink (SCANDINAVIAN PINK) — very close at ΔE 3.3, though not an exact twin. It runs slightly lighter (LRV 27 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Scandinavian Pink swatch →
Kompozit Equivalent of Wild Flower
Kompozit has no exact twin of Wild Flower. The nearest is First Lady (1060) at ΔE 3.66 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 26 vs 24). Compare large swatches before substituting. See the full First Lady swatch →