Carter Red
CW-230 · #C07060 · LRV 24 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Rumors8
- 2Cinnamon Slate19
- 3Carter Red24
- 4Rejuvenate30
- 5Tangerine Dream36
What Color Is Carter Red, Really?
Carter Red reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore CW-230 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Carter Red
Carter Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes Carter Red
With an LRV of 24, Carter Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Carter Red are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore CW-230 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Rojo DustSW 9006 · Sherwin-Williams | 2.9 | 23 | Color page → |
| Behr | Before WinterM190-6 · Behr | 3.4 | 23 | Color page → |
| Valspar | Rhapsody2002-5C · Valspar | 1.5 | 25 | Color page → |
| PPG / Glidden | Cajun SpicePPG1191-6 · PPG / Glidden | 0.8 | 24 | Color page → |
| Glidden | Cajun SpicePPG1191-6 · Glidden | 0.7 | 24 | Color page → |
| Dutch Boy | Relaxed Terra307-6DB · Dutch Boy | 1.2 | 24 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Carter Red within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #C07060 in HSL space. Pair Carter Red with one accent and one neutral — the swatches below are starting points, not final picks.
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