Benjamin Moore Carter Red#C07060 · LRV 24
Carter Red reads as a red / warm — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what Benjamin Moore CW-230 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Benjamin Moore |
| Name | Carter Red |
| SKU | CW-230 |
| Hex | #C07060 |
| RGB | 192, 112, 96 |
| HSL | 10°, 43%, 56% |
| LRV | 24 |
| Undertone | red / warm |
| Family | Orange |
About Benjamin Moore Carter Red
With an LRV of 24, Carter Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Carter Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Earthy oranges and terracottas warm up dining rooms and entries.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
PPG / Glidden
Valspar
Behr
Dunn-Edwards
Sherwin-Williams
Farrow & Ball
Clare
Magnolia Home
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Carter Red within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C07060 in HSL space. Pair Carter Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.