Fresno
020 · #EF7A5F · LRV 32 — warm red tone, mid-tone — versatile but shifts visibly with light.
- 1Rumors8
- 2Cinnamon Slate19
- 3Fresno32
What Color Is Fresno, Really?
Fresno reads as a warm red tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 020 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Fresno
Fresno is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Reds bring energy and appetite, classic in dining rooms and front doors.
How Lighting Changes Fresno
Fresno sits in the mid-range at LRV 32, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Fresno are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 020 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Behr | Watermelon SliceP180-5 · Behr | 2.8 | 32 | Color page → |
| Valspar | Coral Passion2001-1B · Valspar | 2.9 | 36.4 | Color page → |
| PPG / Glidden | Clay PotPPG1194-6 · PPG / Glidden | 3.6 | 30 | Color page → |
| Glidden | Hibiscus Bloom50YR 32/551 · Glidden | 3.3 | 32 | Color page → |
| HGTV Home by Sherwin-Williams | Pink RanunculusHGSW 1094 · HGTV Home by Sherwin-Williams | 3.4 | 30 | Color page → |
| Dunn-Edwards | Orange DaylilyDE5145 · Dunn-Edwards | 1.9 | 31 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Fresno within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #EF7A5F in HSL space. Pair Fresno with one accent and one neutral — the swatches below are starting points, not final picks.
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