Color spec
| Brand | Benjamin Moore |
| Name | Beach Plum |
| SKU | 2072-60 |
| Hex | #D9CCDB |
| RGB | 217, 204, 219 |
| HSL | 292°, 17%, 83% |
| LRV | 62 |
| Undertone | cool violet tone |
| Family | Purple |
About Benjamin Moore Beach Plum
At LRV 62, Beach Plum is a light color that bounces daylight around a room without tipping into stark white. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Beach Plum is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Beach Plum within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D9CCDB in HSL space. Pair Beach Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Beach Plum Equivalents at Other Brands
Matching Beach Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2072-60 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Beach Plum
At Sherwin-Williams, the closest color to Beach Plum is Euphoric Lilac (SW 6835) — very close at ΔE 2.78, though not an exact twin. It sits at the same lightness (LRV 61 vs 62) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Euphoric Lilac swatch →
Behr Equivalent of Beach Plum
At Behr, the closest color to Beach Plum is Fairview Taupe (130E-2) — very close at ΔE 3.06, though not an exact twin. It sits at the same lightness (LRV 63 vs 62) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fairview Taupe swatch →
Valspar Equivalent of Beach Plum
Valspar's nearest match is Purpling Dawn (1001-6B), visually identical in normal room light (ΔE 1.59). It sits at the same lightness (LRV 62.8 vs 62) and carries a cool violet undertone, so it substitutes for Beach Plum without repainting risk. See the full Purpling Dawn swatch →
PPG / Glidden Equivalent of Beach Plum
PPG / Glidden's nearest match is Dusky Lilac (PPG1176-3), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 62 vs 62) and carries a cool violet undertone, so it substitutes for Beach Plum without repainting risk. See the full Dusky Lilac swatch →
Glidden Equivalent of Beach Plum
The closest Glidden equivalent of Beach Plum is Dusky Lilac (PPG1176-3). At ΔE 0.84 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 62 vs 62). If Glidden is your counter, order Dusky Lilac and you'll get the same color. See the full Dusky Lilac swatch →
Dutch Boy Equivalent of Beach Plum
At Dutch Boy, the closest color to Beach Plum is Sleepy Purple (144-3DB) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 62 vs 62) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Sleepy Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Beach Plum
At HGTV Home by Sherwin-Williams, the closest color to Beach Plum is Euphoric Lilac (HGSW 1436) — very close at ΔE 2.78, though not an exact twin. It sits at the same lightness (LRV 61 vs 62) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Euphoric Lilac swatch →
Diamond Vogel Equivalent of Beach Plum
At Diamond Vogel, the closest color to Beach Plum is Lilac Luster (1280) — very close at ΔE 2.45, though not an exact twin. It sits at the same lightness (LRV 63 vs 62) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Lilac Luster swatch →
Hirshfield's Equivalent of Beach Plum
At Hirshfield's, the closest color to Beach Plum is Lilac Luster (1280) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 63 vs 62) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Lilac Luster swatch →
Kompozit Equivalent of Beach Plum
At Kompozit, the closest color to Beach Plum is Lilac Luster (1280) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 63 vs 62) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Lilac Luster swatch →