Color spec
| Brand | Behr |
| Name | Zinfandel |
| SKU | 660D-6 |
| Hex | #5F4E99 |
| RGB | 95, 78, 153 |
| HSL | 254°, 32%, 45% |
| LRV | 10 |
| Undertone | cool blue tone |
| Family | Purple |
About Behr Zinfandel
With an LRV of 10, Zinfandel is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Zinfandel works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
5 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dunn-Edwards
Similar Behr colors
closest in the Behr deckThe nearest shades to Zinfandel within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5F4E99 in HSL space. Pair Zinfandel with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Zinfandel Equivalents at Other Brands
Matching Zinfandel from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 660D-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Valspar Equivalent of Zinfandel
Valspar has no exact twin of Zinfandel. The nearest is Rollick (4003-10C) at ΔE 4.14 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10.2 vs 10). Compare large swatches before substituting. See the full Rollick swatch →
PPG / Glidden Equivalent of Zinfandel
At PPG / Glidden, the closest color to Zinfandel is Eggplant (PPG1247-7) — very close at ΔE 3.39, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Eggplant swatch →
Glidden Equivalent of Zinfandel
Glidden has no exact twin of Zinfandel. The nearest is Eggplant (PPG1247-7) at ΔE 3.62 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Eggplant swatch →