Color spec
| Brand | Behr |
| Name | Pharaoh Purple |
| SKU | 640D-7 |
| Hex | #4A52AA |
| RGB | 74, 82, 170 |
| HSL | 235°, 39%, 48% |
| LRV | 10 |
| Undertone | cool blue tone |
| Family | Purple |
About Behr Pharaoh Purple
With an LRV of 10, Pharaoh Purple is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Pharaoh Purple works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
4 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Valspar
PPG / Glidden
Glidden
Diamond Vogel
Similar Behr colors
closest in the Behr deckThe nearest shades to Pharaoh Purple within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #4A52AA in HSL space. Pair Pharaoh Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Pharaoh Purple Equivalents at Other Brands
Matching Pharaoh Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 640D-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Valspar Equivalent of Pharaoh Purple
Valspar has no exact twin of Pharaoh Purple. The nearest is Blue Ember (8001-47F) at ΔE 4.19 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Blue Ember swatch →
PPG / Glidden Equivalent of Pharaoh Purple
PPG / Glidden has no exact twin of Pharaoh Purple. The nearest is Crushed Velvet (PPG1245-7) at ΔE 3.51 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Crushed Velvet swatch →
Glidden Equivalent of Pharaoh Purple
At Glidden, the closest color to Pharaoh Purple is Crushed Velvet (PPG1245-7) — very close at ΔE 3.43, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Crushed Velvet swatch →