Color spec
| Brand | Behr |
| Name | Rose Chintz |
| SKU | 140D-5 |
| Hex | #C95991 |
| RGB | 201, 89, 145 |
| HSL | 330°, 51%, 57% |
| LRV | 22 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Rose Chintz
With an LRV of 22, Rose Chintz is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Rose Chintz works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
6 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Similar Behr colors
closest in the Behr deckThe nearest shades to Rose Chintz within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C95991 in HSL space. Pair Rose Chintz with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Rose Chintz Equivalents at Other Brands
Matching Rose Chintz from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 140D-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Rose Chintz
Benjamin Moore has no exact twin of Rose Chintz. The nearest is Razzle Dazzle (1348) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 20 vs 22). Compare large swatches before substituting. See the full Razzle Dazzle swatch →
Valspar Equivalent of Rose Chintz
At Valspar, the closest color to Rose Chintz is Rose Dust (1002-1B) — very close at ΔE 2.11, though not an exact twin. It sits at the same lightness (LRV 22.9 vs 22) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Rose Dust swatch →
PPG / Glidden Equivalent of Rose Chintz
At PPG / Glidden, the closest color to Rose Chintz is Tutti Frutti (PPG17-10) — very close at ΔE 2.13, though not an exact twin. It sits at the same lightness (LRV 21 vs 22) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Tutti Frutti swatch →
Glidden Equivalent of Rose Chintz
At Glidden, the closest color to Rose Chintz is Tutti Frutti (PPG17-10) — very close at ΔE 2.26, though not an exact twin. It sits at the same lightness (LRV 21 vs 22) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Tutti Frutti swatch →
Dutch Boy Equivalent of Rose Chintz
Dutch Boy has no exact twin of Rose Chintz. The nearest is Glitterberry (147-6DB) at ΔE 3.52 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 20 vs 22). Compare large swatches before substituting. See the full Glitterberry swatch →
Dunn-Edwards Equivalent of Rose Chintz
At Dunn-Edwards, the closest color to Rose Chintz is Crushed Berries (DE5026) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 22 vs 22) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Crushed Berries swatch →