Color spec
| Brand | PPG / Glidden |
| Name | Tutti Frutti |
| SKU | PPG17-10 |
| Hex | #C25B89 |
| RGB | 194, 91, 137 |
| HSL | 333°, 46%, 56% |
| LRV | 21 |
| Undertone | warm magenta tone |
| Family | Purple |
About PPG / Glidden Tutti Frutti
With an LRV of 21, Tutti Frutti is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Tutti Frutti works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
Dunn-Edwards
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Tutti Frutti within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C25B89 in HSL space. Pair Tutti Frutti with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Tutti Frutti Equivalents at Other Brands
Matching Tutti Frutti from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG17-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Tutti Frutti
The closest Behr equivalent of Tutti Frutti is Deep Bloom (150D-5). At ΔE 0.6 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 21 vs 21). If Behr is your counter, order Deep Bloom and you'll get the same color. See the full Deep Bloom swatch →
Benjamin Moore Equivalent of Tutti Frutti
At Benjamin Moore, the closest color to Tutti Frutti is Razzle Dazzle (1348) — very close at ΔE 3.11, though not an exact twin. It sits at the same lightness (LRV 20 vs 21) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Razzle Dazzle swatch →
Valspar Equivalent of Tutti Frutti
At Valspar, the closest color to Tutti Frutti is Rose Dust (1002-1B) — very close at ΔE 2.18, though not an exact twin. It runs slightly lighter (LRV 22.9 vs 21) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Rose Dust swatch →
Glidden Equivalent of Tutti Frutti
The closest Glidden equivalent of Tutti Frutti is Tutti Frutti (PPG17-10). At ΔE 0.29 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 21 vs 21). If Glidden is your counter, order Tutti Frutti and you'll get the same color. See the full Tutti Frutti swatch →
Dutch Boy Equivalent of Tutti Frutti
At Dutch Boy, the closest color to Tutti Frutti is Glitterberry (147-6DB) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 20 vs 21) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Glitterberry swatch →
Dunn-Edwards Equivalent of Tutti Frutti
At Dunn-Edwards, the closest color to Tutti Frutti is Lipstick (DE5040) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 20 vs 21) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lipstick swatch →