Color spec
| Brand | Dunn-Edwards |
| Name | Lipstick |
| SKU | DE5040 |
| Hex | #C95B83 |
| RGB | 201, 91, 131 |
| HSL | 338°, 50%, 57% |
| LRV | 20 |
| Undertone | warm magenta tone |
| Family | Pink |
About Dunn-Edwards Lipstick
With an LRV of 20, Lipstick is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Lipstick works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Hirshfield's
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Lipstick within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C95B83 in HSL space. Pair Lipstick with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Lipstick Equivalents at Other Brands
Matching Lipstick from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5040 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Lipstick
At Sherwin-Williams, the closest color to Lipstick is Dragon Fruit (SW 6855) — very close at ΔE 2.88, though not an exact twin. It runs slightly lighter (LRV 23 vs 20) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Dragon Fruit swatch →
Behr Equivalent of Lipstick
Behr's nearest match is Lovable (160D-5), visually identical in normal room light (ΔE 1.81). It runs slightly lighter (LRV 22 vs 20) and carries a warm red undertone, so it substitutes for Lipstick without repainting risk. See the full Lovable swatch →
Benjamin Moore Equivalent of Lipstick
At Benjamin Moore, the closest color to Lipstick is Razzle Dazzle (1348) — very close at ΔE 2.04, though not an exact twin. It sits at the same lightness (LRV 20 vs 20) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Razzle Dazzle swatch →
Valspar Equivalent of Lipstick
At Valspar, the closest color to Lipstick is Rose Dust (1002-1B) — very close at ΔE 3.21, though not an exact twin. It runs slightly lighter (LRV 22.9 vs 20) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Rose Dust swatch →
PPG / Glidden Equivalent of Lipstick
PPG / Glidden's nearest match is Panama Rose (PPG1181-7), visually identical in normal room light (ΔE 1.74). It sits at the same lightness (LRV 20 vs 20) and carries a warm magenta undertone, so it substitutes for Lipstick without repainting risk. See the full Panama Rose swatch →
Glidden Equivalent of Lipstick
Glidden's nearest match is Panama Rose (PPG1181-7), visually identical in normal room light (ΔE 1.73). It sits at the same lightness (LRV 20 vs 20) and carries a warm red undertone, so it substitutes for Lipstick without repainting risk. See the full Panama Rose swatch →
Dutch Boy Equivalent of Lipstick
Dutch Boy has no exact twin of Lipstick. The nearest is Glitterberry (147-6DB) at ΔE 4.29 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 20). Compare large swatches before substituting. See the full Glitterberry swatch →