Color spec
| Brand | Behr |
| Name | Red My Mind |
| SKU | MQ1-10 |
| Hex | #984343 |
| RGB | 152, 67, 67 |
| HSL | 0°, 39%, 43% |
| LRV | 11 |
| Undertone | warm red tone |
| Family | Red |
About Behr Red My Mind
With an LRV of 11, Red My Mind is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Red My Mind works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Red My Mind within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #984343 in HSL space. Pair Red My Mind with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Red My Mind Equivalents at Other Brands
Matching Red My Mind from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr MQ1-10 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Red My Mind
Sherwin-Williams's nearest match is Antique Red (SW 7587), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 12 vs 11) and carries a warm red undertone, so it substitutes for Red My Mind without repainting risk. See the full Antique Red swatch →
Benjamin Moore Equivalent of Red My Mind
Benjamin Moore's nearest match is Cinnabar (CSP-1165), visually identical in normal room light (ΔE 1.02). It runs slightly lighter (LRV 13 vs 11) and carries a warm red undertone, so it substitutes for Red My Mind without repainting risk. See the full Cinnabar swatch →
Valspar Equivalent of Red My Mind
Valspar has no exact twin of Red My Mind. The nearest is Baked Bahama (1006-3A) at ΔE 3.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11.2 vs 11). Compare large swatches before substituting. See the full Baked Bahama swatch →
PPG / Glidden Equivalent of Red My Mind
PPG / Glidden's nearest match is Candy Apple (PPG13-10), visually identical in normal room light (ΔE 1.51). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Red My Mind without repainting risk. See the full Candy Apple swatch →
Glidden Equivalent of Red My Mind
Glidden's nearest match is Autumn Ridge (PPG1058-7), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Red My Mind without repainting risk. See the full Autumn Ridge swatch →
Dutch Boy Equivalent of Red My Mind
Dutch Boy has no exact twin of Red My Mind. The nearest is Depression Glass (303-5DB) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 11). Compare large swatches before substituting. See the full Depression Glass swatch →
HGTV Home by Sherwin-Williams Equivalent of Red My Mind
HGTV Home by Sherwin-Williams has no exact twin of Red My Mind. The nearest is Impulsive (HGSW 2042) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 11). Compare large swatches before substituting. See the full Impulsive swatch →
Dunn-Edwards Equivalent of Red My Mind
The closest Dunn-Edwards equivalent of Red My Mind is Attar of Rose (DET422). At ΔE 0.97 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 11 vs 11). If Dunn-Edwards is your counter, order Attar of Rose and you'll get the same color. See the full Attar of Rose swatch →
Magnolia Home Equivalent of Red My Mind
Magnolia Home has no exact twin of Red My Mind. The nearest is Home At Last (JG-30) at ΔE 4.89 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 11). Compare large swatches before substituting. See the full Home At Last swatch →
Farrow & Ball Equivalent of Red My Mind
Farrow & Ball's nearest match is Incarnadine (NO. 248), visually identical in normal room light (ΔE 1.25). It sits at the same lightness (LRV 12 vs 11) and carries a warm red undertone, so it substitutes for Red My Mind without repainting risk. See the full Incarnadine swatch →
Diamond Vogel Equivalent of Red My Mind
Diamond Vogel's nearest match is Romantic Night (1138), visually identical in normal room light (ΔE 1.46). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Red My Mind without repainting risk. See the full Romantic Night swatch →
Hirshfield's Equivalent of Red My Mind
Hirshfield's's nearest match is Stagecoach (H0009), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 12 vs 11) and carries a warm red undertone, so it substitutes for Red My Mind without repainting risk. See the full Stagecoach swatch →
Rodda Equivalent of Red My Mind
Rodda has no exact twin of Red My Mind. The nearest is Picante (CA227) at ΔE 4.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 11). Compare large swatches before substituting. See the full Picante swatch →
C2 Paint Equivalent of Red My Mind
C2 Paint's nearest match is Strawberry Preserves (BD70), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Red My Mind without repainting risk. See the full Strawberry Preserves swatch →
Kompozit Equivalent of Red My Mind
At Kompozit, the closest color to Red My Mind is Ode to Joy (1137) — very close at ΔE 3.28, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ode to Joy swatch →