Color spec
| Brand | Behr |
| Name | Timeless Ruby |
| SKU | HDC-CL-01 |
| Hex | #9A4049 |
| RGB | 154, 64, 73 |
| HSL | 354°, 41%, 43% |
| LRV | 11 |
| Undertone | warm red tone |
| Family | Red |
About Behr Timeless Ruby
With an LRV of 11, Timeless Ruby is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Timeless Ruby works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Annie Sloan
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Timeless Ruby within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9A4049 in HSL space. Pair Timeless Ruby with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Timeless Ruby Equivalents at Other Brands
Matching Timeless Ruby from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr HDC-CL-01 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Timeless Ruby
Sherwin-Williams has no exact twin of Timeless Ruby. The nearest is Antique Red (SW 7587) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 11). Compare large swatches before substituting. See the full Antique Red swatch →
Benjamin Moore Equivalent of Timeless Ruby
Benjamin Moore's nearest match is Cosmic Crisp (2080-20), visually identical in normal room light (ΔE 1.5). It sits at the same lightness (LRV 12 vs 11) and carries a warm red undertone, so it substitutes for Timeless Ruby without repainting risk. See the full Cosmic Crisp swatch →
Valspar Equivalent of Timeless Ruby
Valspar's nearest match is Baked Bahama (1006-3A), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 11.2 vs 11) and carries a warm red undertone, so it substitutes for Timeless Ruby without repainting risk. See the full Baked Bahama swatch →
PPG / Glidden Equivalent of Timeless Ruby
At PPG / Glidden, the closest color to Timeless Ruby is Blaze (PPG13-16) — very close at ΔE 3.33, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Blaze swatch →
Glidden Equivalent of Timeless Ruby
Glidden has no exact twin of Timeless Ruby. The nearest is Blaze (PPG13-16) at ΔE 3.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 11). Compare large swatches before substituting. See the full Blaze swatch →
Dutch Boy Equivalent of Timeless Ruby
At Dutch Boy, the closest color to Timeless Ruby is Depression Glass (303-5DB) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Depression Glass swatch →
HGTV Home by Sherwin-Williams Equivalent of Timeless Ruby
At HGTV Home by Sherwin-Williams, the closest color to Timeless Ruby is Impulsive (HGSW 2042) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Impulsive swatch →
Dunn-Edwards Equivalent of Timeless Ruby
Dunn-Edwards's nearest match is Charleston Cherry (DET411), visually identical in normal room light (ΔE 1.08). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Timeless Ruby without repainting risk. See the full Charleston Cherry swatch →
Farrow & Ball Equivalent of Timeless Ruby
Farrow & Ball's nearest match is Rectory Red (NO. 217), visually identical in normal room light (ΔE 1.08). It sits at the same lightness (LRV 12 vs 11) and carries a warm red undertone, so it substitutes for Timeless Ruby without repainting risk. See the full Rectory Red swatch →
Diamond Vogel Equivalent of Timeless Ruby
Diamond Vogel's nearest match is Romantic Night (1138), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Timeless Ruby without repainting risk. See the full Romantic Night swatch →
Hirshfield's Equivalent of Timeless Ruby
The closest Hirshfield's equivalent of Timeless Ruby is Ode to Joy (1137). At ΔE 0.63 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 12 vs 11). If Hirshfield's is your counter, order Ode to Joy and you'll get the same color. See the full Ode to Joy swatch →
C2 Paint Equivalent of Timeless Ruby
C2 Paint has no exact twin of Timeless Ruby. The nearest is Red Stiletto (C2-522) at ΔE 3.73 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 11). Compare large swatches before substituting. See the full Red Stiletto swatch →
Annie Sloan Equivalent of Timeless Ruby
Annie Sloan has no exact twin of Timeless Ruby. The nearest is Emperors Silk (EMPERORS SILK) at ΔE 4.89 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 11). Compare large swatches before substituting. See the full Emperors Silk swatch →
Kompozit Equivalent of Timeless Ruby
The closest Kompozit equivalent of Timeless Ruby is Ode to Joy (1137). At ΔE 0.63 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 11 vs 11). If Kompozit is your counter, order Ode to Joy and you'll get the same color. See the full Ode to Joy swatch →