Color spec
| Brand | Behr |
| Name | Holly Berry |
| SKU | ECC-10-3 |
| Hex | #9B494A |
| RGB | 155, 73, 74 |
| HSL | 359°, 36%, 45% |
| LRV | 12 |
| Undertone | red / warm |
| Family | Red |
About Behr Holly Berry
With an LRV of 12, Holly Berry is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Holly Berry works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Farrow & Ball
Benjamin Moore
PPG / Glidden
C2 Paint
Diamond Vogel
Sherwin-Williams
Dunn-Edwards
Dutch Boy
Kompozit
Valspar
Magnolia Home
Backdrop
Clare
Similar Behr colors
closest in the Behr deckThe nearest shades to Holly Berry within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9B494A in HSL space. Pair Holly Berry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Holly Berry Equivalents at Other Brands
Matching Holly Berry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr ECC-10-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Farrow & Ball Equivalent of Holly Berry
Farrow & Ball's nearest match is Incarnadine (NO. 248), visually identical in normal room light (ΔE 1.08). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Holly Berry without repainting risk. See the full Incarnadine swatch →
Benjamin Moore Equivalent of Holly Berry
Benjamin Moore's nearest match is Segovia Red (1288), visually identical in normal room light (ΔE 1.11). It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone, so it substitutes for Holly Berry without repainting risk. See the full Segovia Red swatch →
PPG / Glidden Equivalent of Holly Berry
PPG / Glidden's nearest match is Candy Apple (PPG13-10), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone, so it substitutes for Holly Berry without repainting risk. See the full Candy Apple swatch →
C2 Paint Equivalent of Holly Berry
C2 Paint's nearest match is Vixen (C2-538), visually identical in normal room light (ΔE 1.99). It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone, so it substitutes for Holly Berry without repainting risk. See the full Vixen swatch →
Sherwin-Williams Equivalent of Holly Berry
At Sherwin-Williams, the closest color to Holly Berry is Antique Red (SW 7587) — very close at ΔE 2.4, though not an exact twin. It sits at the same lightness (LRV 12 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Antique Red swatch →
Dunn-Edwards Equivalent of Holly Berry
At Dunn-Edwards, the closest color to Holly Berry is Attar of Rose (DET422) — very close at ΔE 2.58, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Attar of Rose swatch →
Diamond Vogel Equivalent of Holly Berry
At Diamond Vogel, the closest color to Holly Berry is Ode to Joy (1137) — very close at ΔE 2.69, though not an exact twin. It sits at the same lightness (LRV 13 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ode to Joy swatch →
Kompozit Equivalent of Holly Berry
At Kompozit, the closest color to Holly Berry is Ode to Joy (1137) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ode to Joy swatch →
Valspar Equivalent of Holly Berry
At Valspar, the closest color to Holly Berry is Baked Bahama (1006-3A) — very close at ΔE 3.44, though not an exact twin. It sits at the same lightness (LRV 11.2 vs 12) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Baked Bahama swatch →
Dutch Boy Equivalent of Holly Berry
Dutch Boy has no exact twin of Holly Berry. The nearest is Depression Glass (303-5DB) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Depression Glass swatch →
Magnolia Home Equivalent of Holly Berry
Magnolia Home has no exact twin of Holly Berry. The nearest is Home At Last (JG-30) at ΔE 4.45 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 12). Compare large swatches before substituting. See the full Home At Last swatch →
Clare Equivalent of Holly Berry
Clare doesn't make a true equivalent of Holly Berry — the nearest deck color, Big Apple (PNT100-DP-30), is clearly different (ΔE 6.95). For an exact match, any Clare retailer can custom-tint Behr ECC-10-3 instead. See the full Big Apple swatch →
Backdrop Equivalent of Holly Berry
Backdrop doesn't make a true equivalent of Holly Berry — the nearest deck color, Bahaus (BD-BH), is clearly different (ΔE 6.98). For an exact match, any Backdrop retailer can custom-tint Behr ECC-10-3 instead. See the full Bahaus swatch →