Color spec
| Brand | Benjamin Moore |
| Name | Segovia Red |
| SKU | 1288 |
| Hex | #9B4B49 |
| RGB | 155, 75, 73 |
| HSL | 1°, 36%, 45% |
| LRV | 13 |
| Undertone | warm red tone |
| Family | Red |
About Benjamin Moore Segovia Red
With an LRV of 13, Segovia Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Segovia Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Segovia Red within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9B4B49 in HSL space. Pair Segovia Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Segovia Red Equivalents at Other Brands
Matching Segovia Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1288 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Segovia Red
Sherwin-Williams's nearest match is Rembrandt Ruby (SW 33), visually identical in normal room light (ΔE 1.88). It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone, so it substitutes for Segovia Red without repainting risk. See the full Rembrandt Ruby swatch →
Behr Equivalent of Segovia Red
Behr's nearest match is Holly Berry (ECC-10-3), visually identical in normal room light (ΔE 1.11). It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone, so it substitutes for Segovia Red without repainting risk. See the full Holly Berry swatch →
Valspar Equivalent of Segovia Red
Valspar has no exact twin of Segovia Red. The nearest is Toasted Cranberry (2001-5A) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12.6 vs 13). Compare large swatches before substituting. See the full Toasted Cranberry swatch →
PPG / Glidden Equivalent of Segovia Red
At PPG / Glidden, the closest color to Segovia Red is Roasted Pepper (PPG13-13) — very close at ΔE 2.72, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Roasted Pepper swatch →
Glidden Equivalent of Segovia Red
Glidden's nearest match is Sparkling Garnet (10YR 12/375), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone, so it substitutes for Segovia Red without repainting risk. See the full Sparkling Garnet swatch →
Dutch Boy Equivalent of Segovia Red
Dutch Boy has no exact twin of Segovia Red. The nearest is Arizona Sun (306-6DB) at ΔE 4.91 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Arizona Sun swatch →
HGTV Home by Sherwin-Williams Equivalent of Segovia Red
HGTV Home by Sherwin-Williams has no exact twin of Segovia Red. The nearest is Impulsive (HGSW 2042) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 13). Compare large swatches before substituting. See the full Impulsive swatch →
Dunn-Edwards Equivalent of Segovia Red
Dunn-Edwards has no exact twin of Segovia Red. The nearest is Arabian Red (DEA155) at ΔE 4.41 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Arabian Red swatch →
Magnolia Home Equivalent of Segovia Red
At Magnolia Home, the closest color to Segovia Red is Home At Last (JG-30) — very close at ΔE 3.41, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Home At Last swatch →
Farrow & Ball Equivalent of Segovia Red
Farrow & Ball's nearest match is Incarnadine (NO. 248), visually identical in normal room light (ΔE 1.83). It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone, so it substitutes for Segovia Red without repainting risk. See the full Incarnadine swatch →
Diamond Vogel Equivalent of Segovia Red
Diamond Vogel has no exact twin of Segovia Red. The nearest is Ode to Joy (1137) at ΔE 3.62 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Ode to Joy swatch →
Hirshfield's Equivalent of Segovia Red
At Hirshfield's, the closest color to Segovia Red is Redrock Canyon (H0011) — very close at ΔE 2.26, though not an exact twin. It sits at the same lightness (LRV 14 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Redrock Canyon swatch →
C2 Paint Equivalent of Segovia Red
At C2 Paint, the closest color to Segovia Red is Turkish Market (C2-571) — very close at ΔE 2.13, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Turkish Market swatch →