Color guide · Benjamin Moore · Brown

Deep Poinsettia

2091-30 · #974C3E · LRV 13 · warm red tone

2091-30 · #974C3E · LRV 13 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Deep PoinsettiaBenjamin Moore · 2091-30
The color, edge to edge.Use your own photo →
Deep Poinsettia
BENJAMIN MOORE · 2091-30 · #974C3E
Brand · codeBenjamin Moore2091-30 · all Benjamin Moore browns
LRV13Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyBrown
Hex · RGB · HSL#974C3E · 151, 76, 62 · 9°, 42%, 42%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Mahogany0
  2. 2Turkish Coffee5
  3. 3Deep Poinsettia13
  4. 4Cavern Clay20
  5. 5Redend Point30
Undertone and depth

What Color Is Deep Poinsettia, Really?

Deep Poinsettia reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 2091-30 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Deep Poinsettia

Deep Poinsettia works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.

Light by light

How Lighting Changes Deep Poinsettia

With an LRV of 13, Deep Poinsettia is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Deep Poinsettia are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2091-30 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Deep Poinsettia within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Deep Poinsettia · 3.4 : 1 · large text onlyWhite text on Deep Poinsettia · 6.1 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #974C3E in HSL space. Pair Deep Poinsettia with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#974C3E + #3E8997
TRIADIC
#974C3E · #3E974C · #4C3E97
ANALOGOUS
#973E5D · #974C3E · #97793E

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Jessica Williams

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