Color spec
| Brand | Benjamin Moore |
| Name | Deep Poinsettia |
| SKU | 2091-30 |
| Hex | #974C3E |
| RGB | 151, 76, 62 |
| HSL | 9°, 42%, 42% |
| LRV | 13 |
| Undertone | warm red tone |
| Family | Brown |
About Benjamin Moore Deep Poinsettia
With an LRV of 13, Deep Poinsettia is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Deep Poinsettia works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Deep Poinsettia within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #974C3E in HSL space. Pair Deep Poinsettia with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Deep Poinsettia Equivalents at Other Brands
Matching Deep Poinsettia from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2091-30 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Deep Poinsettia
At Sherwin-Williams, the closest color to Deep Poinsettia is Spicy Hue (SW 6342) — very close at ΔE 2.94, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Spicy Hue swatch →
Behr Equivalent of Deep Poinsettia
Behr's nearest match is Smokin Hot (MQ1-24), visually identical in normal room light (ΔE 1.35). It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone, so it substitutes for Deep Poinsettia without repainting risk. See the full Smokin Hot swatch →
Valspar Equivalent of Deep Poinsettia
At Valspar, the closest color to Deep Poinsettia is Tropical Nut (2003-5A) — very close at ΔE 2.12, though not an exact twin. It sits at the same lightness (LRV 12.7 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tropical Nut swatch →
PPG / Glidden Equivalent of Deep Poinsettia
PPG / Glidden's nearest match is Cedar Chest (PPG1065-7), visually identical in normal room light (ΔE 1.63). It runs slightly darker (LRV 11 vs 13) and carries a warm red undertone, so it substitutes for Deep Poinsettia without repainting risk. See the full Cedar Chest swatch →
Glidden Equivalent of Deep Poinsettia
Glidden's nearest match is Cedar Chest (PPG1065-7), visually identical in normal room light (ΔE 1.82). It runs slightly darker (LRV 11 vs 13) and carries a warm red undertone, so it substitutes for Deep Poinsettia without repainting risk. See the full Cedar Chest swatch →
Dutch Boy Equivalent of Deep Poinsettia
Dutch Boy's nearest match is Arizona Sun (306-6DB), visually identical in normal room light (ΔE 1.58). It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone, so it substitutes for Deep Poinsettia without repainting risk. See the full Arizona Sun swatch →
HGTV Home by Sherwin-Williams Equivalent of Deep Poinsettia
At HGTV Home by Sherwin-Williams, the closest color to Deep Poinsettia is Lustre Red (HGSW 2081) — very close at ΔE 2.94, though not an exact twin. It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lustre Red swatch →
Dunn-Edwards Equivalent of Deep Poinsettia
At Dunn-Edwards, the closest color to Deep Poinsettia is Red Clay (DET447) — very close at ΔE 2.35, though not an exact twin. It runs slightly darker (LRV 11 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Clay swatch →
Magnolia Home Equivalent of Deep Poinsettia
At Magnolia Home, the closest color to Deep Poinsettia is Home At Last (JG-30) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Home At Last swatch →
Diamond Vogel Equivalent of Deep Poinsettia
At Diamond Vogel, the closest color to Deep Poinsettia is April Love (1061) — very close at ΔE 2.14, though not an exact twin. It runs slightly darker (LRV 11 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full April Love swatch →
Hirshfield's Equivalent of Deep Poinsettia
Hirshfield's's nearest match is Dark Marmalade (1040), visually identical in normal room light (ΔE 1.31). It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone, so it substitutes for Deep Poinsettia without repainting risk. See the full Dark Marmalade swatch →
Rodda Equivalent of Deep Poinsettia
At Rodda, the closest color to Deep Poinsettia is Smoked Salmon (CA225) — very close at ΔE 2.64, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Smoked Salmon swatch →
C2 Paint Equivalent of Deep Poinsettia
C2 Paint's nearest match is Fez (C2-569), visually identical in normal room light (ΔE 1.39). It runs slightly darker (LRV 11 vs 13) and carries a warm red undertone, so it substitutes for Deep Poinsettia without repainting risk. See the full Fez swatch →
Kompozit Equivalent of Deep Poinsettia
Kompozit's nearest match is Dark Marmalade (1040), visually identical in normal room light (ΔE 1.31). It sits at the same lightness (LRV 12 vs 13) and carries a warm red undertone, so it substitutes for Deep Poinsettia without repainting risk. See the full Dark Marmalade swatch →