Color spec
| Brand | Behr |
| Name | Morocco Red |
| SKU | PPU2-17 |
| Hex | #96443B |
| RGB | 150, 68, 59 |
| HSL | 6°, 44%, 41% |
| LRV | 11 |
| Undertone | warm red tone |
| Family | Brown |
About Behr Morocco Red
With an LRV of 11, Morocco Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Morocco Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Morocco Red within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #96443B in HSL space. Pair Morocco Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Morocco Red Equivalents at Other Brands
Matching Morocco Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr PPU2-17 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Morocco Red
Sherwin-Williams's nearest match is Flower Pot (SW 6334), visually identical in normal room light (ΔE 1.84). It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone, so it substitutes for Morocco Red without repainting risk. See the full Flower Pot swatch →
Benjamin Moore Equivalent of Morocco Red
At Benjamin Moore, the closest color to Morocco Red is Grand Canyon Red (2090-10) — very close at ΔE 2.58, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Grand Canyon Red swatch →
Valspar Equivalent of Morocco Red
At Valspar, the closest color to Morocco Red is Rambutan (P044) — very close at ΔE 3.07, though not an exact twin. It sits at the same lightness (LRV 10.6 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rambutan swatch →
PPG / Glidden Equivalent of Morocco Red
PPG / Glidden's nearest match is Wright Cherokee Red Taliesin West (FLLW68), visually identical in normal room light (ΔE 1.91). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Morocco Red without repainting risk. See the full Wright Cherokee Red Taliesin West swatch →
Glidden Equivalent of Morocco Red
At Glidden, the closest color to Morocco Red is Autumn Ridge (PPG1058-7) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Autumn Ridge swatch →
Dutch Boy Equivalent of Morocco Red
Dutch Boy has no exact twin of Morocco Red. The nearest is Terra Orange (308-7DB) at ΔE 4.62 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 11). Compare large swatches before substituting. See the full Terra Orange swatch →
HGTV Home by Sherwin-Williams Equivalent of Morocco Red
HGTV Home by Sherwin-Williams has no exact twin of Morocco Red. The nearest is Lustre Red (HGSW 2081) at ΔE 4.83 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 11). Compare large swatches before substituting. See the full Lustre Red swatch →
Dunn-Edwards Equivalent of Morocco Red
At Dunn-Edwards, the closest color to Morocco Red is Attar of Rose (DET422) — very close at ΔE 2.49, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Attar of Rose swatch →
Magnolia Home Equivalent of Morocco Red
Magnolia Home has no exact twin of Morocco Red. The nearest is Home At Last (JG-30) at ΔE 3.77 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 11). Compare large swatches before substituting. See the full Home At Last swatch →
Farrow & Ball Equivalent of Morocco Red
Farrow & Ball has no exact twin of Morocco Red. The nearest is Incarnadine (NO. 248) at ΔE 4.21 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 11). Compare large swatches before substituting. See the full Incarnadine swatch →
Diamond Vogel Equivalent of Morocco Red
At Diamond Vogel, the closest color to Morocco Red is Queen's Coat (H009) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Queen's Coat swatch →
Hirshfield's Equivalent of Morocco Red
At Hirshfield's, the closest color to Morocco Red is Stagecoach (H0009) — very close at ΔE 2.66, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Stagecoach swatch →
Rodda Equivalent of Morocco Red
At Rodda, the closest color to Morocco Red is Picante (CA227) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Picante swatch →
C2 Paint Equivalent of Morocco Red
C2 Paint's nearest match is Fez (C2-569), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Morocco Red without repainting risk. See the full Fez swatch →
Kompozit Equivalent of Morocco Red
At Kompozit, the closest color to Morocco Red is Dark Marmalade (1040) — very close at ΔE 2.76, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Dark Marmalade swatch →