Color guide · Behr · Brown

Morocco Red

PPU2-17 · #96443B · LRV 11 · warm red tone

PPU2-17 · #96443B · LRV 11 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Morocco RedBehr · PPU2-17
The color, edge to edge.Use your own photo →
Morocco Red
BEHR · PPU2-17 · #96443B
Brand · codeBehrPPU2-17 · all Behr browns
LRV11Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyBrown
Hex · RGB · HSL#96443B · 150, 68, 59 · 6°, 44%, 41%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Mahogany0
  2. 2Turkish Coffee5
  3. 3Morocco Red11
  4. 4Cavern Clay20
  5. 5Redend Point30
Undertone and depth

What Color Is Morocco Red, Really?

Morocco Red reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Behr PPU2-17 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Morocco Red

Morocco Red works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.

Light by light

How Lighting Changes Morocco Red

With an LRV of 11, Morocco Red is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Morocco Red are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr PPU2-17 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Morocco Red within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Morocco Red · 3.2 : 1 · large text onlyWhite text on Morocco Red · 6.6 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #96443B in HSL space. Pair Morocco Red with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#96443B + #3B8D96
TRIADIC
#96443B · #3B9644 · #443B96
ANALOGOUS
#963B60 · #96443B · #96723B

Have you painted with Morocco Red?

Rate it — one tap helps the next reader decide.

Ask a Question

Jessica Williams

Not sure about Morocco Red in your room?

Ask Jessica below — every question gets a real reply, usually within a day.

Keep exploring