Color spec
| Brand | Behr |
| Name | Prime Purple |
| SKU | T15-13 |
| Hex | #656293 |
| RGB | 101, 98, 147 |
| HSL | 244°, 20%, 48% |
| LRV | 14 |
| Undertone | cool blue tone |
| Family | Purple |
About Behr Prime Purple
With an LRV of 14, Prime Purple is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Prime Purple works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Similar Behr colors
closest in the Behr deckThe nearest shades to Prime Purple within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #656293 in HSL space. Pair Prime Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Prime Purple Equivalents at Other Brands
Matching Prime Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr T15-13 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Prime Purple
At Sherwin-Williams, the closest color to Prime Purple is Forget-Me-Not (SW 6824) — very close at ΔE 3.46, though not an exact twin. It runs slightly lighter (LRV 16 vs 14) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Forget-Me-Not swatch →
Benjamin Moore Equivalent of Prime Purple
Benjamin Moore has no exact twin of Prime Purple. The nearest is Seduction (1399) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 12 vs 14). Compare large swatches before substituting. See the full Seduction swatch →
PPG / Glidden Equivalent of Prime Purple
PPG / Glidden has no exact twin of Prime Purple. The nearest is Wild Wisteria (PPG1170-6) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 16 vs 14). Compare large swatches before substituting. See the full Wild Wisteria swatch →
Glidden Equivalent of Prime Purple
Glidden's nearest match is Majesty Violet (90BB 14/242), visually identical in normal room light (ΔE 1.42). It sits at the same lightness (LRV 14 vs 14) and carries a cool blue undertone, so it substitutes for Prime Purple without repainting risk. See the full Majesty Violet swatch →
HGTV Home by Sherwin-Williams Equivalent of Prime Purple
At HGTV Home by Sherwin-Williams, the closest color to Prime Purple is Violet Obsession (HGSW 1412) — very close at ΔE 3.46, though not an exact twin. It runs slightly lighter (LRV 16 vs 14) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Violet Obsession swatch →
Dunn-Edwards Equivalent of Prime Purple
Dunn-Edwards has no exact twin of Prime Purple. The nearest is Mardi Gras (DE5943) at ΔE 3.62 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 12 vs 14). Compare large swatches before substituting. See the full Mardi Gras swatch →
Diamond Vogel Equivalent of Prime Purple
At Diamond Vogel, the closest color to Prime Purple is Fresh Take (1278) — very close at ΔE 3.04, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Fresh Take swatch →