Color spec
| Brand | Behr |
| Name | Prime Purple |
| SKU | T15-13 |
| Hex | #656293 |
| RGB | 101, 98, 147 |
| HSL | 244°, 20%, 48% |
| LRV | 14 |
| Undertone | blue / cool |
| Family | Purple |
About Behr Prime Purple
With an LRV of 14, Prime Purple is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Prime Purple works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Diamond Vogel
Sherwin-Williams
Dunn-Edwards
PPG / Glidden
Benjamin Moore
Kompozit
Dutch Boy
Valspar
C2 Paint
Farrow & Ball
Clare
Backdrop
Magnolia Home
Similar Behr colors
closest in the Behr deckThe nearest shades to Prime Purple within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #656293 in HSL space. Pair Prime Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Prime Purple Equivalents at Other Brands
Matching Prime Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr T15-13 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Diamond Vogel Equivalent of Prime Purple
At Diamond Vogel, the closest color to Prime Purple is Fresh Take (1278) — very close at ΔE 3.04, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Fresh Take swatch →
Sherwin-Williams Equivalent of Prime Purple
At Sherwin-Williams, the closest color to Prime Purple is Forget-Me-Not (SW 6824) — very close at ΔE 3.46, though not an exact twin. It runs slightly lighter (LRV 16 vs 14) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Forget-Me-Not swatch →
Dunn-Edwards Equivalent of Prime Purple
Dunn-Edwards has no exact twin of Prime Purple. The nearest is Mardi Gras (DE5943) at ΔE 3.62 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 12 vs 14). Compare large swatches before substituting. See the full Mardi Gras swatch →
PPG / Glidden Equivalent of Prime Purple
PPG / Glidden has no exact twin of Prime Purple. The nearest is Wild Wisteria (PPG1170-6) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 16 vs 14). Compare large swatches before substituting. See the full Wild Wisteria swatch →
Benjamin Moore Equivalent of Prime Purple
Benjamin Moore has no exact twin of Prime Purple. The nearest is Seduction (1399) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 12 vs 14). Compare large swatches before substituting. See the full Seduction swatch →
Dutch Boy Equivalent of Prime Purple
Dutch Boy doesn't make a true equivalent of Prime Purple — the nearest deck color, Gemmed (244-6DB), is clearly different (ΔE 5.51). For an exact match, any Dutch Boy retailer can custom-tint Behr T15-13 instead. See the full Gemmed swatch →
Valspar Equivalent of Prime Purple
Valspar doesn't make a true equivalent of Prime Purple — the nearest deck color, Blue Batik (V074-5), is clearly different (ΔE 5.97). For an exact match, any Valspar retailer can custom-tint Behr T15-13 instead. See the full Blue Batik swatch →
C2 Paint Equivalent of Prime Purple
C2 Paint doesn't make a true equivalent of Prime Purple — the nearest deck color, Mystery (C2-776), is clearly different (ΔE 6.01). For an exact match, any C2 Paint retailer can custom-tint Behr T15-13 instead. See the full Mystery swatch →
Farrow & Ball Equivalent of Prime Purple
Farrow & Ball doesn't make a true equivalent of Prime Purple — the nearest deck color, Pitch Blue (NO. 220), is clearly different (ΔE 6.56). For an exact match, any Farrow & Ball retailer can custom-tint Behr T15-13 instead. See the full Pitch Blue swatch →
Kompozit Equivalent of Prime Purple
Kompozit doesn't make a true equivalent of Prime Purple — the nearest deck color, Grapes of Wrath (1284), is clearly different (ΔE 6.66). For an exact match, any Kompozit retailer can custom-tint Behr T15-13 instead. See the full Grapes of Wrath swatch →
Clare Equivalent of Prime Purple
Clare doesn't make a true equivalent of Prime Purple — the nearest deck color, Blue'd Up (PNT100-MD-57), is clearly different (ΔE 7.16). For an exact match, any Clare retailer can custom-tint Behr T15-13 instead. See the full Blue'd Up swatch →
Backdrop Equivalent of Prime Purple
Backdrop doesn't make a true equivalent of Prime Purple — the nearest deck color, Mom Jeans (BD-MJ), is clearly different (ΔE 13.6). For an exact match, any Backdrop retailer can custom-tint Behr T15-13 instead. See the full Mom Jeans swatch →
Magnolia Home Equivalent of Prime Purple
Magnolia Home doesn't make a true equivalent of Prime Purple — the nearest deck color, Blue Skies (JG-85), is clearly different (ΔE 18.14). For an exact match, any Magnolia Home retailer can custom-tint Behr T15-13 instead. See the full Blue Skies swatch →