Color spec
| Brand | Behr |
| Name | Forever Denim |
| SKU | PPU14-05 |
| Hex | #778591 |
| RGB | 119, 133, 145 |
| HSL | 208°, 11%, 52% |
| LRV | 23 |
| Undertone | cool blue tone |
| Family | Gray |
About Behr Forever Denim
With an LRV of 23, Forever Denim is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Forever Denim works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
17 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Backdrop
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Forever Denim within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #778591 in HSL space. Pair Forever Denim with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Forever Denim Equivalents at Other Brands
Matching Forever Denim from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr PPU14-05 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Forever Denim
Sherwin-Williams's nearest match is Storm Cloud (SW 6249), visually identical in normal room light (ΔE 1.73). It sits at the same lightness (LRV 23 vs 23) and carries a cool blue undertone, so it substitutes for Forever Denim without repainting risk. See the full Storm Cloud swatch →
Benjamin Moore Equivalent of Forever Denim
Benjamin Moore's nearest match is Bachelor Blue (1629), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 22 vs 23) and carries a cool blue undertone, so it substitutes for Forever Denim without repainting risk. See the full Bachelor Blue swatch →
Valspar Equivalent of Forever Denim
Valspar has no exact twin of Forever Denim. The nearest is Sharkfin (4007-2A) at ΔE 3.93 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23.6 vs 23). Compare large swatches before substituting. See the full Sharkfin swatch →
PPG / Glidden Equivalent of Forever Denim
PPG / Glidden has no exact twin of Forever Denim. The nearest is Garrison Gray (PPG1039-5) at ΔE 4.42 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 23). Compare large swatches before substituting. See the full Garrison Gray swatch →
Glidden Equivalent of Forever Denim
Glidden's nearest match is Slate Ridge (70BG 23/065), visually identical in normal room light (ΔE 1.45). It sits at the same lightness (LRV 23 vs 23) and carries a cool blue undertone, so it substitutes for Forever Denim without repainting risk. See the full Slate Ridge swatch →
Dutch Boy Equivalent of Forever Denim
Dutch Boy has no exact twin of Forever Denim. The nearest is Felted Blue (430-5DB) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 23). Compare large swatches before substituting. See the full Felted Blue swatch →
HGTV Home by Sherwin-Williams Equivalent of Forever Denim
HGTV Home by Sherwin-Williams's nearest match is Storm Cloud (HGSW 3363), visually identical in normal room light (ΔE 1.73). It sits at the same lightness (LRV 23 vs 23) and carries a cool blue undertone, so it substitutes for Forever Denim without repainting risk. See the full Storm Cloud swatch →
Dunn-Edwards Equivalent of Forever Denim
Dunn-Edwards's nearest match is Mica Creek (DE5823), visually identical in normal room light (ΔE 1.98). It runs slightly darker (LRV 20 vs 23) and carries a cool blue undertone, so it substitutes for Forever Denim without repainting risk. See the full Mica Creek swatch →
Diamond Vogel Equivalent of Forever Denim
The closest Diamond Vogel equivalent of Forever Denim is Ocean Storms (0506). At ΔE 0.51 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 23 vs 23). If Diamond Vogel is your counter, order Ocean Storms and you'll get the same color. See the full Ocean Storms swatch →
Hirshfield's Equivalent of Forever Denim
At Hirshfield's, the closest color to Forever Denim is Slate Tint (0520) — very close at ΔE 3.32, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Slate Tint swatch →
Rodda Equivalent of Forever Denim
At Rodda, the closest color to Forever Denim is Duende (R098) — very close at ΔE 2.49, though not an exact twin. It sits at the same lightness (LRV 22 vs 23) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Duende swatch →
C2 Paint Equivalent of Forever Denim
At C2 Paint, the closest color to Forever Denim is Smoking Jacket (C2-984) — very close at ΔE 2.64, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Smoking Jacket swatch →
Backdrop Equivalent of Forever Denim
Backdrop has no exact twin of Forever Denim. The nearest is Polly Wants (BD-PW) at ΔE 3.92 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 27 vs 23). Compare large swatches before substituting. See the full Polly Wants swatch →
Kompozit Equivalent of Forever Denim
At Kompozit, the closest color to Forever Denim is Slate Tint (0520) — very close at ΔE 3.32, though not an exact twin. It sits at the same lightness (LRV 22 vs 23) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Slate Tint swatch →