Color spec
| Brand | Annie Sloan |
| Name | Florence |
| SKU | Florence |
| Hex | #018B72 |
| RGB | 1, 139, 114 |
| HSL | 169°, 99%, 27% |
| LRV | 20 |
| Undertone | cool blue-green tone |
| Family | Green |
About Annie Sloan Florence
With an LRV of 20, Florence is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its teal undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Florence works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greens bridge indoors and out, so they suit living rooms, kitchens and sunrooms.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all green from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Dunn-Edwards
Hirshfield's
Similar Annie Sloan colors
closest in the Annie Sloan deckThe nearest shades to Florence within Annie Sloan's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #018B72 in HSL space. Pair Florence with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Annie Sloan Florence Equivalents at Other Brands
Matching Florence from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Annie Sloan Florence directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Florence
At Sherwin-Williams, the closest color to Florence is Ionian (SW 6754) — very close at ΔE 3.36, though not an exact twin. It sits at the same lightness (LRV 20 vs 20) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Ionian swatch →
Behr Equivalent of Florence
Behr's nearest match is Celtic Queen (P430-6A), visually identical in normal room light (ΔE 1.84). It sits at the same lightness (LRV 19 vs 20) and carries a cool blue-green undertone, so it substitutes for Florence without repainting risk. See the full Celtic Queen swatch →
Benjamin Moore Equivalent of Florence
At Benjamin Moore, the closest color to Florence is Rolling Hill Green (2047-30) — very close at ΔE 2.19, though not an exact twin. It runs slightly lighter (LRV 23 vs 20) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Rolling Hill Green swatch →
Valspar Equivalent of Florence
At Valspar, the closest color to Florence is Sea Swell (5008-10C) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 19.6 vs 20) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Sea Swell swatch →
PPG / Glidden Equivalent of Florence
PPG / Glidden's nearest match is Carolina Green (PPG1229-7), visually identical in normal room light (ΔE 1.62). It sits at the same lightness (LRV 20 vs 20) and carries a cool blue-green undertone, so it substitutes for Florence without repainting risk. See the full Carolina Green swatch →
Glidden Equivalent of Florence
Glidden's nearest match is Carolina Green (PPG1229-7), visually identical in normal room light (ΔE 1.64). It sits at the same lightness (LRV 20 vs 20) and carries a cool blue-green undertone, so it substitutes for Florence without repainting risk. See the full Carolina Green swatch →
HGTV Home by Sherwin-Williams Equivalent of Florence
At HGTV Home by Sherwin-Williams, the closest color to Florence is Green Escarpment (HGSW 1302) — very close at ΔE 3.36, though not an exact twin. It sits at the same lightness (LRV 20 vs 20) and carries a cool blue-green undertone; sample both side by side if the room gets strong natural light. See the full Green Escarpment swatch →
Dunn-Edwards Equivalent of Florence
Dunn-Edwards has no exact twin of Florence. The nearest is Come To Costa Rica (DEFD42) at ΔE 3.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 20). Compare large swatches before substituting. See the full Come To Costa Rica swatch →
Hirshfield's Equivalent of Florence
Hirshfield's has no exact twin of Florence. The nearest is Philips Green (H0088) at ΔE 4.02 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 20). Compare large swatches before substituting. See the full Philips Green swatch →