Color spec
| Brand | Sherwin-Williams |
| Name | Venture Violet |
| SKU | SW 6970 |
| Hex | #7381B3 |
| RGB | 115, 129, 179 |
| HSL | 227°, 30%, 58% |
| LRV | 23 |
| Undertone | cool blue tone |
| Family | Blue |
About Sherwin-Williams Venture Violet
With an LRV of 23, Venture Violet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Venture Violet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Venture Violet within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7381B3 in HSL space. Pair Venture Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Venture Violet Equivalents at Other Brands
Matching Venture Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6970 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Venture Violet
Behr has no exact twin of Venture Violet. The nearest is Majestic Mount (620F-5) at ΔE 3.93 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 23). Compare large swatches before substituting. See the full Majestic Mount swatch →
Benjamin Moore Equivalent of Venture Violet
Benjamin Moore has no exact twin of Venture Violet. The nearest is Softened Violet (1420) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 27 vs 23). Compare large swatches before substituting. See the full Softened Violet swatch →
Valspar Equivalent of Venture Violet
At Valspar, the closest color to Venture Violet is Simply Purple (4004-10B) — very close at ΔE 2.52, though not an exact twin. It runs slightly darker (LRV 21.1 vs 23) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Simply Purple swatch →
PPG / Glidden Equivalent of Venture Violet
At PPG / Glidden, the closest color to Venture Violet is Kimono (PPG1166-5) — very close at ΔE 3.46, though not an exact twin. It sits at the same lightness (LRV 24 vs 23) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Kimono swatch →
Glidden Equivalent of Venture Violet
At Glidden, the closest color to Venture Violet is Kimono (PPG1166-5) — very close at ΔE 3.31, though not an exact twin. It sits at the same lightness (LRV 24 vs 23) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Kimono swatch →
Dutch Boy Equivalent of Venture Violet
At Dutch Boy, the closest color to Venture Violet is Beautified Blue (141-5DB) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 24 vs 23) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Beautified Blue swatch →
Dunn-Edwards Equivalent of Venture Violet
At Dunn-Edwards, the closest color to Venture Violet is Enchanting Sky (DE5900) — very close at ΔE 3.39, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Enchanting Sky swatch →
Diamond Vogel Equivalent of Venture Violet
At Diamond Vogel, the closest color to Venture Violet is Regal Azure (1277) — very close at ΔE 2.39, though not an exact twin. It runs slightly darker (LRV 21 vs 23) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Regal Azure swatch →
Hirshfield's Equivalent of Venture Violet
Hirshfield's has no exact twin of Venture Violet. The nearest is Regal Azure (1277) at ΔE 4 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 22 vs 23). Compare large swatches before substituting. See the full Regal Azure swatch →
C2 Paint Equivalent of Venture Violet
C2 Paint has no exact twin of Venture Violet. The nearest is Moody Blue (C2-763) at ΔE 4.54 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 21 vs 23). Compare large swatches before substituting. See the full Moody Blue swatch →
Kompozit Equivalent of Venture Violet
Kompozit has no exact twin of Venture Violet. The nearest is Regal Azure (1277) at ΔE 4 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 19 vs 23). Compare large swatches before substituting. See the full Regal Azure swatch →