Color spec
| Brand | Sherwin-Williams |
| Name | Rustic Red |
| SKU | SW 7593 |
| Hex | #703229 |
| RGB | 112, 50, 41 |
| HSL | 8°, 46%, 30% |
| LRV | 6 |
| Undertone | warm red tone |
| Family | Brown |
About Sherwin-Williams Rustic Red
At LRV 6, Rustic Red is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Rustic Red earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Behr
Benjamin Moore
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
C2 Paint
Backdrop
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Rustic Red within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #703229 in HSL space. Pair Rustic Red with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Rustic Red Equivalents at Other Brands
Matching Rustic Red from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 7593 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Rustic Red
At Behr, the closest color to Rustic Red is Red Chipotle (S160-7) — very close at ΔE 2.82, though not an exact twin. It sits at the same lightness (LRV 7 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Chipotle swatch →
Benjamin Moore Equivalent of Rustic Red
The closest Benjamin Moore equivalent of Rustic Red is Carriage Red (CW-250). At ΔE 0.44 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 6 vs 6). If Benjamin Moore is your counter, order Carriage Red and you'll get the same color. See the full Carriage Red swatch →
Dutch Boy Equivalent of Rustic Red
At Dutch Boy, the closest color to Rustic Red is Red Farmhouse (305-7DB) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 7 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Red Farmhouse swatch →
HGTV Home by Sherwin-Williams Equivalent of Rustic Red
At HGTV Home by Sherwin-Williams, the closest color to Rustic Red is Fireweed (HGSW 2061) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 7 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fireweed swatch →
C2 Paint Equivalent of Rustic Red
C2 Paint has no exact twin of Rustic Red. The nearest is Diva (C2-519) at ΔE 4.86 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 6). Compare large swatches before substituting. See the full Diva swatch →
Backdrop Equivalent of Rustic Red
At Backdrop, the closest color to Rustic Red is Stage Beauty (BD-SB) — very close at ΔE 3.12, though not an exact twin. It sits at the same lightness (LRV 5 vs 6) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Stage Beauty swatch →