Color spec
| Brand | Sherwin-Williams |
| Name | Mesmerize |
| SKU | SW 6544 |
| Hex | #5D657B |
| RGB | 93, 101, 123 |
| HSL | 224°, 14%, 42% |
| LRV | 13 |
| Undertone | cool blue tone |
| Family | Gray |
About Sherwin-Williams Mesmerize
With an LRV of 13, Mesmerize is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Mesmerize works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Hirshfield's
C2 Paint
Clare
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Mesmerize within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5D657B in HSL space. Pair Mesmerize with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Mesmerize Equivalents at Other Brands
Matching Mesmerize from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6544 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Mesmerize
Behr has no exact twin of Mesmerize. The nearest is Twilight Dusk (PMD-44) at ΔE 4.42 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 13). Compare large swatches before substituting. See the full Twilight Dusk swatch →
Benjamin Moore Equivalent of Mesmerize
Benjamin Moore's nearest match is Blue Gaspe (1435), visually identical in normal room light (ΔE 1.92). It sits at the same lightness (LRV 14 vs 13) and carries a cool blue undertone, so it substitutes for Mesmerize without repainting risk. See the full Blue Gaspe swatch →
PPG / Glidden Equivalent of Mesmerize
PPG / Glidden has no exact twin of Mesmerize. The nearest is Blue Zephyr (PPG1042-6) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Blue Zephyr swatch →
Glidden Equivalent of Mesmerize
Glidden's nearest match is Blue Heron (50BB 13/104), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 13 vs 13) and carries a cool blue undertone, so it substitutes for Mesmerize without repainting risk. See the full Blue Heron swatch →
Dutch Boy Equivalent of Mesmerize
The closest Dutch Boy equivalent of Mesmerize is Sweet Blueberry (342-6DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 13 vs 13). If Dutch Boy is your counter, order Sweet Blueberry and you'll get the same color. See the full Sweet Blueberry swatch →
HGTV Home by Sherwin-Williams Equivalent of Mesmerize
The closest HGTV Home by Sherwin-Williams equivalent of Mesmerize is Rococco Violet (HGSW 2402). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 13 vs 13). If HGTV Home by Sherwin-Williams is your counter, order Rococco Violet and you'll get the same color. See the full Rococco Violet swatch →
Dunn-Edwards Equivalent of Mesmerize
Dunn-Edwards has no exact twin of Mesmerize. The nearest is Purple Daze (DE5929) at ΔE 3.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Purple Daze swatch →
Farrow & Ball Equivalent of Mesmerize
At Farrow & Ball, the closest color to Mesmerize is Wine Dark (NO. 308) — very close at ΔE 2.52, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Wine Dark swatch →
Clare Equivalent of Mesmerize
At Clare, the closest color to Mesmerize is Blue'd Up (PNT100-MD-57) — very close at ΔE 2.22, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Blue'd Up swatch →