CP

Sherwin-Williams Earl GreySW 7660 · #969A96 · LRV 32

Earl Grey reads as a neutral with no strong undertone — mid-tone — versatile but shifts visibly with light. The notes below cover the color's details, what Sherwin-Williams SW 7660 actually looks like under different light, and the closest matches at competing US brands.

SHERWIN-WILLIAMS EARL GREY
RGB 150, 154, 150LRV 32

Color spec

BrandSherwin-Williams
NameEarl Grey
SKUSW 7660
Hex#969A96
RGB150, 154, 150
HSL120°, 2%, 60%
LRV32
Undertoneneutral with no strong undertone
FamilyGray
See Sherwin-Williams Earl Grey on your own walls — upload a room photo.SEE IT IN YOUR ROOM →

About Sherwin-Williams Earl Grey

Earl Grey sits in the mid-range at LRV 32, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Earl Grey is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.

Closest matches by brand

18 brands within ΔE 5

The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.

Behr

5,644 colors in deck · best ΔE 1.8
All gray at Behr →
790B-4 · #969D9B · ΔE 1.8 · LRV 33
PPU24-19 · #969795 · ΔE 2.19 · LRV 31
N140-4 · #969A9B · ΔE 2.82 · LRV 32
HDC-NT-10A · #999998 · ΔE 2.95 · LRV 32

Benjamin Moore

4,068 colors in deck · best ΔE 3.22
All gray at Benjamin Moore →
1587 · #8F9999 · ΔE 3.22 · LRV 32
2121-30 · #979C9F · ΔE 3.95 · LRV 34
1559 · #9A9A8E · ΔE 4.01 · LRV 32
CSP-735 · #919E97 · ΔE 4.5 · LRV 33

Valspar

2,858 colors in deck · best ΔE 0.81
All gray at Valspar →
V140-4 · #969B96 · ΔE 0.81 · LRV 32.3
4008-1C · #959896 · ΔE 1.39 · LRV 30.9
M346 · #959C98 · ΔE 1.49 · LRV 32.3
T688 · #989B93 · ΔE 2.01 · LRV 32.3

PPG / Glidden

2,132 colors in deck · best ΔE 1.6
All gray at PPG / Glidden →
PPG0994-6 · #919691 · ΔE 1.6 · LRV 30
PPG0994-5 · #9C9F9A · ΔE 1.74 · LRV 34
PPG0997-5 · #969796 · ΔE 2.6 · LRV 31
PPG1039-4 · #90999D · ΔE 4.53 · LRV 31

Glidden

3,101 colors in deck · best ΔE 1.75
All gray at Glidden →
50GY 32/046 · #979C95 · ΔE 1.75 · LRV 32
PPG0997-5 · #969795 · ΔE 2.19 · LRV 31
30YY 31/024 · #9B9895 · ΔE 3.93 · LRV 31
30BG 31/053 · #8F9B9F · ΔE 4.97 · LRV 31

Dutch Boy

1,340 colors in deck · best ΔE 3.63
All gray at Dutch Boy →
438-4DB · #9B9893 · ΔE 3.63 · LRV 31
425-4DB · #99A096 · ΔE 3.76 · LRV 34
434-4DB · #90979B · ΔE 4.5 · LRV 30
HGSW 1473 · #969A96 · ΔE 0 · LRV 32
HGSW 7660 · #969A96 · ΔE 0 · LRV 32
HGSW 1464 · #939899 · ΔE 2.8 · LRV 31
HGSW 9162 · #939899 · ΔE 2.8 · LRV 31

Dunn-Edwards

2,298 colors in deck · best ΔE 1.03
All gray at Dunn-Edwards →
DEGR72 · #979995 · ΔE 1.03 · LRV 32
DE6368 · #999B9B · ΔE 2.71 · LRV 31
DEPF01 · #999B9B · ΔE 2.71 · LRV 29
DEGR53 · #999897 · ΔE 3.46 · LRV 32

Magnolia Home

160 colors in deck · best ΔE 2.32
All gray at Magnolia Home →
JG-94 · #929898 · ΔE 2.32 · LRV 31
JG-135 · #A19C96 · ΔE 4.8 · LRV 34

Farrow & Ball

302 colors in deck · best ΔE 2.39
All gray at Farrow & Ball →
NO. 265 · #9EA09D · ΔE 2.39 · LRV 35
NO. 25 · #9A9F94 · ΔE 3.74 · LRV 34
NO. 284 · #A09C97 · ΔE 4.32 · LRV 33

Diamond Vogel

1,386 colors in deck · best ΔE 4.29
All gray at Diamond Vogel →
0422 · #999A8D · ΔE 4.29 · LRV 32
0478 · #93A09B · ΔE 4.29 · LRV 34

Hirshfield's

1,469 colors in deck · best ΔE 3.06
All gray at Hirshfield's →
0449 · #99A098 · ΔE 3.06 · LRV 35
0478 · #8E9C98 · ΔE 4.4 · LRV 33
0548 · #9D9A9A · ΔE 4.95 · LRV 34

Rodda

357 colors in deck · best ΔE 2.96
All gray at Rodda →
CA191 · #8E9896 · ΔE 2.96 · LRV 30
R094 · #91999C · ΔE 3.95 · LRV 32

C2 Paint

580 colors in deck · best ΔE 3.17
All gray at C2 Paint →
C2-970 · #9B9995 · ΔE 3.17 · LRV 32
C2-969 · #9B9B9B · ΔE 3.47 · LRV 33
C2-954 · #959E95 · ΔE 3.7 · LRV 33
C2-971 · #9C998D · ΔE 4.69 · LRV 32

Clare

78 colors in deck · best ΔE 2.97
All gray at Clare →
PNT100-MD-14 · #91928C · ΔE 2.97 · LRV 28

Backdrop

30 colors in deck · best ΔE 4.84
All gray at Backdrop →
BD-NU · #A4A89F · ΔE 4.84 · LRV 38

Rust-Oleum

16 colors in deck · best ΔE 3.97
All gray at Rust-Oleum →
285141 · #8E948A · ΔE 3.97 · LRV 29

Kompozit

1,321 colors in deck · best ΔE 3.06
All gray at Kompozit →
0449 · #99A098 · ΔE 3.06 · LRV 34
0478 · #8E9C98 · ΔE 4.4 · LRV 32
0548 · #9D9A9A · ΔE 4.95 · LRV 33

Similar Sherwin-Williams colors

closest in the Sherwin-Williams deck

The nearest shades to Earl Grey within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

SW 7673 · LRV 31
SW 9162 · LRV 31
SW 9132 · LRV 32
SW 9143 · LRV 31
SW 9170 · LRV 32
SW 9167 · LRV 32

Coordinated palette

Generated by hue-rotating #969A96 in HSL space. Pair Earl Grey with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#969A96 + #9A969A
TRIADIC
#969A96 · #96969A · #9A9696
ANALOGOUS
#989A96 · #969A96 · #969A98

Accessibility (WCAG contrast)

Sample text on white
2.85:1fail
Sample text on black
7.36:1AAA

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

Sherwin-Williams Earl Grey Equivalents at Other Brands

Matching Earl Grey from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 7660 directly — these equivalents are for when you'd rather stay inside one brand's own deck.

Behr Equivalent of Earl Grey

At Behr, the closest color to Earl Grey is Dolphin Gray (HDC-NT-10A) — very close at ΔE 2.95, though not an exact twin. It sits at the same lightness (LRV 32 vs 32) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Dolphin Gray swatch →

Benjamin Moore Equivalent of Earl Grey

At Benjamin Moore, the closest color to Earl Grey is Gibraltar Cliffs (1587) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 32 vs 32) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Gibraltar Cliffs swatch →

Valspar Equivalent of Earl Grey

The closest Valspar equivalent of Earl Grey is Pipe Dream (V140-4). At ΔE 0.81 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 32.3 vs 32). If Valspar is your counter, order Pipe Dream and you'll get the same color. See the full Pipe Dream swatch →

PPG / Glidden Equivalent of Earl Grey

At PPG / Glidden, the closest color to Earl Grey is Playing Possum (PPG0997-5) — very close at ΔE 2.6, though not an exact twin. It sits at the same lightness (LRV 31 vs 32) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Playing Possum swatch →

Glidden Equivalent of Earl Grey

Glidden's nearest match is Greycliffe (50GY 32/046), visually identical in normal room light (ΔE 1.75). It sits at the same lightness (LRV 32 vs 32) and carries a true neutral undertone, so it substitutes for Earl Grey without repainting risk. See the full Greycliffe swatch →

Dutch Boy Equivalent of Earl Grey

Dutch Boy has no exact twin of Earl Grey. The nearest is Padlock Gray (438-4DB) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 31 vs 32). Compare large swatches before substituting. See the full Padlock Gray swatch →

HGTV Home by Sherwin-Williams Equivalent of Earl Grey

The closest HGTV Home by Sherwin-Williams equivalent of Earl Grey is Portsmouth Landing (HGSW 1473). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 32 vs 32). If HGTV Home by Sherwin-Williams is your counter, order Portsmouth Landing and you'll get the same color. See the full Portsmouth Landing swatch →

Dunn-Edwards Equivalent of Earl Grey

Dunn-Edwards's nearest match is Kick the Can (DEGR72), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 32 vs 32) and carries a true neutral undertone, so it substitutes for Earl Grey without repainting risk. See the full Kick the Can swatch →

Magnolia Home Equivalent of Earl Grey

At Magnolia Home, the closest color to Earl Grey is Times Past (JG-94) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 31 vs 32) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Times Past swatch →

Farrow & Ball Equivalent of Earl Grey

Farrow & Ball has no exact twin of Earl Grey. The nearest is Worsted (NO. 284) at ΔE 4.32 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 33 vs 32). Compare large swatches before substituting. See the full Worsted swatch →

Hirshfield's Equivalent of Earl Grey

Hirshfield's has no exact twin of Earl Grey. The nearest is Singing in the Rain (0478) at ΔE 4.4 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 33 vs 32). Compare large swatches before substituting. See the full Singing in the Rain swatch →

Rodda Equivalent of Earl Grey

Rodda has no exact twin of Earl Grey. The nearest is December Sky (R094) at ΔE 3.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 32 vs 32). Compare large swatches before substituting. See the full December Sky swatch →

C2 Paint Equivalent of Earl Grey

At C2 Paint, the closest color to Earl Grey is Tin Man (C2-970) — very close at ΔE 3.17, though not an exact twin. It sits at the same lightness (LRV 32 vs 32) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Tin Man swatch →

Clare Equivalent of Earl Grey

At Clare, the closest color to Earl Grey is Shade (PNT100-MD-14) — very close at ΔE 2.97, though not an exact twin. It runs slightly darker (LRV 28 vs 32) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Shade swatch →

Rust-Oleum Equivalent of Earl Grey

Rust-Oleum has no exact twin of Earl Grey. The nearest is Country Gray (285141) at ΔE 3.97 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 29 vs 32). Compare large swatches before substituting. See the full Country Gray swatch →

Kompozit Equivalent of Earl Grey

Kompozit has no exact twin of Earl Grey. The nearest is Singing in the Rain (0478) at ΔE 4.4 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 32 vs 32). Compare large swatches before substituting. See the full Singing in the Rain swatch →

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