Color spec
| Brand | Sherwin-Williams |
| Name | Demure |
| SKU | SW 6295 |
| Hex | #E8D4D5 |
| RGB | 232, 212, 213 |
| HSL | 357°, 30%, 87% |
| LRV | 69 |
| Undertone | warm red tone |
| Family | Pink |
About Sherwin-Williams Demure
At LRV 69, Demure is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Demure is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Clare
Portola Paints
Rust-Oleum
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Demure within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E8D4D5 in HSL space. Pair Demure with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Demure Equivalents at Other Brands
Matching Demure from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6295 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Demure
At Behr, the closest color to Demure is Malibu Coast (230E-2) — very close at ΔE 2.58, though not an exact twin. It runs slightly darker (LRV 67 vs 69) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Malibu Coast swatch →
Benjamin Moore Equivalent of Demure
Benjamin Moore's nearest match is Orleans Violet (1374), visually identical in normal room light (ΔE 1.38). It sits at the same lightness (LRV 68 vs 69) and carries a warm red undertone, so it substitutes for Demure without repainting risk. See the full Orleans Violet swatch →
Valspar Equivalent of Demure
The closest Valspar equivalent of Demure is Barely Pink (1006-8C). At ΔE 0.97 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 69.9 vs 69). If Valspar is your counter, order Barely Pink and you'll get the same color. See the full Barely Pink swatch →
PPG / Glidden Equivalent of Demure
PPG / Glidden's nearest match is Shangri La (PPG1053-2), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 69 vs 69) and carries a warm red undertone, so it substitutes for Demure without repainting risk. See the full Shangri La swatch →
Glidden Equivalent of Demure
Glidden's nearest match is Shangri La (PPG1053-2), visually identical in normal room light (ΔE 1.81). It sits at the same lightness (LRV 70 vs 69) and carries a warm red undertone, so it substitutes for Demure without repainting risk. See the full Shangri La swatch →
Dutch Boy Equivalent of Demure
At Dutch Boy, the closest color to Demure is Tufted Pink (203-1DB) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 69 vs 69) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tufted Pink swatch →
HGTV Home by Sherwin-Williams Equivalent of Demure
The closest HGTV Home by Sherwin-Williams equivalent of Demure is Downing Pink (HGSW 2027). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 69 vs 69). If HGTV Home by Sherwin-Williams is your counter, order Downing Pink and you'll get the same color. See the full Downing Pink swatch →
Dunn-Edwards Equivalent of Demure
Dunn-Edwards's nearest match is Desert Mauve (DE6016), visually identical in normal room light (ΔE 1.63). It runs noticeably darker (LRV 63 vs 69) and carries a warm red undertone, so it substitutes for Demure without repainting risk. See the full Desert Mauve swatch →
Farrow & Ball Equivalent of Demure
Farrow & Ball has no exact twin of Demure. The nearest is Calamine (NO. 230) at ΔE 3.82 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 66 vs 69). Compare large swatches before substituting. See the full Calamine swatch →
Diamond Vogel Equivalent of Demure
At Diamond Vogel, the closest color to Demure is Velvet Blush (1217) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 68 vs 69) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Velvet Blush swatch →
Hirshfield's Equivalent of Demure
At Hirshfield's, the closest color to Demure is Velvet Blush (1217) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 68 vs 69) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Velvet Blush swatch →
Portola Paints Equivalent of Demure
Portola Paints has no exact twin of Demure. The nearest is Gypsy (GYPSY) at ΔE 4.82 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 64 vs 69). Compare large swatches before substituting. See the full Gypsy swatch →
Rust-Oleum Equivalent of Demure
Rust-Oleum's nearest match is Blush Pink (285142), visually identical in normal room light (ΔE 1.88). It runs slightly darker (LRV 64 vs 69) and carries a warm red undertone, so it substitutes for Demure without repainting risk. See the full Blush Pink swatch →
Kompozit Equivalent of Demure
At Kompozit, the closest color to Demure is Velvet Blush (1217) — very close at ΔE 2.32, though not an exact twin. It sits at the same lightness (LRV 69 vs 69) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Velvet Blush swatch →