Color spec
| Brand | Hirshfield's |
| Name | Urban Charm |
| SKU | 0337 |
| Hex | #AEA28C |
| RGB | 174, 162, 140 |
| HSL | 39°, 17%, 62% |
| LRV | 36 |
| Undertone | red-orange / warm |
| Family | Neutral |
About Hirshfield's Urban Charm
Urban Charm sits in the mid-range at LRV 36, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Urban Charm is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Urban Charm within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AEA28C in HSL space. Pair Urban Charm with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Urban Charm Equivalents at Other Brands
Matching Urban Charm from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0337 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Urban Charm
Sherwin-Williams's nearest match is Prairie Grass (SW 7546), visually identical in normal room light (ΔE 1.3). It runs slightly lighter (LRV 38 vs 36) and carries a warm red-orange undertone, so it substitutes for Urban Charm without repainting risk. See the full Prairie Grass swatch →
Behr Equivalent of Urban Charm
At Behr, the closest color to Urban Charm is Over The Taupe (BNC-14) — very close at ΔE 2.19, though not an exact twin. It sits at the same lightness (LRV 37 vs 36) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Over The Taupe swatch →
Benjamin Moore Equivalent of Urban Charm
At Benjamin Moore, the closest color to Urban Charm is Meditation (AF-395) — very close at ΔE 2.19, though not an exact twin. It sits at the same lightness (LRV 36 vs 36) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Meditation swatch →
Valspar Equivalent of Urban Charm
At Valspar, the closest color to Urban Charm is Gray Silt (6002-1C) — very close at ΔE 2.57, though not an exact twin. It sits at the same lightness (LRV 35.9 vs 36) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Gray Silt swatch →
PPG / Glidden Equivalent of Urban Charm
At PPG / Glidden, the closest color to Urban Charm is Aldabra (PPG14-28) — very close at ΔE 3.43, though not an exact twin. It runs slightly lighter (LRV 38 vs 36) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Aldabra swatch →
Glidden Equivalent of Urban Charm
At Glidden, the closest color to Urban Charm is Aldabra (PPG14-28) — very close at ΔE 2.94, though not an exact twin. It sits at the same lightness (LRV 37 vs 36) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Aldabra swatch →
Dutch Boy Equivalent of Urban Charm
At Dutch Boy, the closest color to Urban Charm is Worn Greige (441-4DB) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 37 vs 36) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Worn Greige swatch →
HGTV Home by Sherwin-Williams Equivalent of Urban Charm
At HGTV Home by Sherwin-Williams, the closest color to Urban Charm is Gristmill Greige (HGSW 2485) — very close at ΔE 2.7, though not an exact twin. It sits at the same lightness (LRV 37 vs 36) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Gristmill Greige swatch →
Dunn-Edwards Equivalent of Urban Charm
Dunn-Edwards's nearest match is Macramé Knot (DEBN63), visually identical in normal room light (ΔE 1.43). It sits at the same lightness (LRV 37 vs 36) and carries a warm red-orange undertone, so it substitutes for Urban Charm without repainting risk. See the full Macramé Knot swatch →
Magnolia Home Equivalent of Urban Charm
Magnolia Home has no exact twin of Urban Charm. The nearest is Quaint Cottage (JG-114) at ΔE 3.92 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 37 vs 36). Compare large swatches before substituting. See the full Quaint Cottage swatch →
Farrow & Ball Equivalent of Urban Charm
At Farrow & Ball, the closest color to Urban Charm is London Stone (NO. 6) — very close at ΔE 2.95, though not an exact twin. It sits at the same lightness (LRV 37 vs 36) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full London Stone swatch →
Diamond Vogel Equivalent of Urban Charm
The closest Diamond Vogel equivalent of Urban Charm is Urban Charm (0337). At ΔE 0.74 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and runs slightly lighter (LRV 38 vs 36). If Diamond Vogel is your counter, order Urban Charm and you'll get the same color. See the full Urban Charm swatch →
Rodda Equivalent of Urban Charm
Rodda's nearest match is Essential Beige (CA081), visually identical in normal room light (ΔE 1.94). It sits at the same lightness (LRV 36 vs 36) and carries a warm red-orange undertone, so it substitutes for Urban Charm without repainting risk. See the full Essential Beige swatch →
C2 Paint Equivalent of Urban Charm
C2 Paint's nearest match is Fossil (C2-926), visually identical in normal room light (ΔE 1.43). It sits at the same lightness (LRV 36 vs 36) and carries a warm red-orange undertone, so it substitutes for Urban Charm without repainting risk. See the full Fossil swatch →
Clare Equivalent of Urban Charm
Clare doesn't make a true equivalent of Urban Charm — the nearest deck color, Extra Virgin (PNT100-MD-64), is clearly different (ΔE 10.41). For an exact match, any Clare retailer can custom-tint Hirshfield's 0337 instead. See the full Extra Virgin swatch →
Portola Paints Equivalent of Urban Charm
At Portola Paints, the closest color to Urban Charm is Boondocks (BOONDOCKS) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 35 vs 36) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Boondocks swatch →
Annie Sloan Equivalent of Urban Charm
At Annie Sloan, the closest color to Urban Charm is French Linen (FRENCH LINEN) — very close at ΔE 2.48, though not an exact twin. It runs slightly darker (LRV 34 vs 36) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full French Linen swatch →
Backdrop Equivalent of Urban Charm
Backdrop's nearest match is Carry the Two (BD-CT), visually identical in normal room light (ΔE 1.64). It runs slightly darker (LRV 33 vs 36) and carries a warm red-orange undertone, so it substitutes for Urban Charm without repainting risk. See the full Carry the Two swatch →
Rust-Oleum Equivalent of Urban Charm
Rust-Oleum doesn't make a true equivalent of Urban Charm — the nearest deck color, Tate Green (371674), is clearly different (ΔE 7.11). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0337 instead. See the full Tate Green swatch →
Kompozit Equivalent of Urban Charm
The closest Kompozit equivalent of Urban Charm is Urban Charm (0337). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 37 vs 36). If Kompozit is your counter, order Urban Charm and you'll get the same color. See the full Urban Charm swatch →