Color spec
| Brand | Hirshfield's |
| Name | Poppy Prose |
| SKU | 0065 |
| Hex | #AE605B |
| RGB | 174, 96, 91 |
| HSL | 4°, 34%, 52% |
| LRV | 19 |
| Undertone | red / warm |
| Family | Red |
About Hirshfield's Poppy Prose
With an LRV of 19, Poppy Prose is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Poppy Prose works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Poppy Prose within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AE605B in HSL space. Pair Poppy Prose with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Poppy Prose Equivalents at Other Brands
Matching Poppy Prose from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0065 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Poppy Prose
At Sherwin-Williams, the closest color to Poppy Prose is Foxy (SW 6333) — very close at ΔE 2.77, though not an exact twin. It runs slightly darker (LRV 17 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Foxy swatch →
Behr Equivalent of Poppy Prose
Behr's nearest match is Prairie Poppy (T12-1), visually identical in normal room light (ΔE 1.98). It sits at the same lightness (LRV 18 vs 19) and carries a warm red undertone, so it substitutes for Poppy Prose without repainting risk. See the full Prairie Poppy swatch →
Benjamin Moore Equivalent of Poppy Prose
The closest Benjamin Moore equivalent of Poppy Prose is Heirloom Quilt (CSP-1185). At ΔE 0.82 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 20 vs 19). If Benjamin Moore is your counter, order Heirloom Quilt and you'll get the same color. See the full Heirloom Quilt swatch →
Valspar Equivalent of Poppy Prose
Valspar has no exact twin of Poppy Prose. The nearest is Spanish Rose Shadow (1008-5B) at ΔE 3.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19.5 vs 19). Compare large swatches before substituting. See the full Spanish Rose Shadow swatch →
PPG / Glidden Equivalent of Poppy Prose
PPG / Glidden's nearest match is Sienna Red (PPG1057-6), visually identical in normal room light (ΔE 1.33). It sits at the same lightness (LRV 19 vs 19) and carries a warm red undertone, so it substitutes for Poppy Prose without repainting risk. See the full Sienna Red swatch →
Glidden Equivalent of Poppy Prose
Glidden's nearest match is Pizza Pie (PPG1058-6), visually identical in normal room light (ΔE 1.64). It sits at the same lightness (LRV 18 vs 19) and carries a warm red undertone, so it substitutes for Poppy Prose without repainting risk. See the full Pizza Pie swatch →
Dutch Boy Equivalent of Poppy Prose
Dutch Boy has no exact twin of Poppy Prose. The nearest is Canyon Rouge (304-5DB) at ΔE 3.57 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 19). Compare large swatches before substituting. See the full Canyon Rouge swatch →
HGTV Home by Sherwin-Williams Equivalent of Poppy Prose
At HGTV Home by Sherwin-Williams, the closest color to Poppy Prose is Nouveau Red (HGSW 2073) — very close at ΔE 2.77, though not an exact twin. It runs slightly darker (LRV 17 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Nouveau Red swatch →
Dunn-Edwards Equivalent of Poppy Prose
At Dunn-Edwards, the closest color to Poppy Prose is Redwood City (DE5117) — very close at ΔE 2.13, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Redwood City swatch →
Magnolia Home Equivalent of Poppy Prose
Magnolia Home doesn't make a true equivalent of Poppy Prose — the nearest deck color, Work Worn Wood (JG-35), is clearly different (ΔE 10.17). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 0065 instead. See the full Work Worn Wood swatch →
Farrow & Ball Equivalent of Poppy Prose
Farrow & Ball has no exact twin of Poppy Prose. The nearest is Book Room Red (NO. 50) at ΔE 4.21 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 19). Compare large swatches before substituting. See the full Book Room Red swatch →
Diamond Vogel Equivalent of Poppy Prose
Diamond Vogel's nearest match is Poppy Prose (0065), visually identical in normal room light (ΔE 1.91). It sits at the same lightness (LRV 20 vs 19) and carries a warm red undertone, so it substitutes for Poppy Prose without repainting risk. See the full Poppy Prose swatch →
Rodda Equivalent of Poppy Prose
Rodda doesn't make a true equivalent of Poppy Prose — the nearest deck color, Terracotta (CA224), is clearly different (ΔE 6.11). For an exact match, any Rodda retailer can custom-tint Hirshfield's 0065 instead. See the full Terracotta swatch →
C2 Paint Equivalent of Poppy Prose
At C2 Paint, the closest color to Poppy Prose is Rhode Island Red (BD46) — very close at ΔE 3.03, though not an exact twin. It sits at the same lightness (LRV 18 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rhode Island Red swatch →
Clare Equivalent of Poppy Prose
Clare has no exact twin of Poppy Prose. The nearest is Big Apple (PNT100-DP-30) at ΔE 3.61 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 17 vs 19). Compare large swatches before substituting. See the full Big Apple swatch →
Portola Paints Equivalent of Poppy Prose
Portola Paints doesn't make a true equivalent of Poppy Prose — the nearest deck color, Miel (MIEL), is clearly different (ΔE 14.82). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 0065 instead. See the full Miel swatch →
Annie Sloan Equivalent of Poppy Prose
Annie Sloan doesn't make a true equivalent of Poppy Prose — the nearest deck color, Scandinavian Pink (SCANDINAVIAN PINK), is clearly different (ΔE 9.48). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 0065 instead. See the full Scandinavian Pink swatch →
Backdrop Equivalent of Poppy Prose
Backdrop doesn't make a true equivalent of Poppy Prose — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 16.93). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 0065 instead. See the full Buenos Aires swatch →
Rust-Oleum Equivalent of Poppy Prose
Rust-Oleum doesn't make a true equivalent of Poppy Prose — the nearest deck color, Farmhouse Red (329211), is clearly different (ΔE 12.3). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0065 instead. See the full Farmhouse Red swatch →
Kompozit Equivalent of Poppy Prose
The closest Kompozit equivalent of Poppy Prose is Poppy Prose (0065). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 18 vs 19). If Kompozit is your counter, order Poppy Prose and you'll get the same color. See the full Poppy Prose swatch →