CP
HIRSHFIELD'S · 0037

Hirshfield's Money Tree#C9937A · LRV 35

Money Tree reads as a red / warm — mid-tone — versatile but shifts visibly with light. The notes below cover the spec, what Hirshfield's 0037 actually looks like under different light, and the closest matches at competing US brands.

HIRSHFIELD'S MONEY TREE
RGB 201, 147, 122 LRV 35

Color spec

Brand Hirshfield's
Name Money Tree
SKU 0037
Hex #C9937A
RGB 201, 147, 122
HSL 19°, 42%, 63%
LRV 35
Undertone red / warm
Family Brown

About Hirshfield's Money Tree

Money Tree sits in the mid-range at LRV 35, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Money Tree is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Browns ground a room and pair naturally with leather, wood and warm metals.

Closest matches at every US brand

20 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.

Sherwin-Williams

1,947 colors in deck · best ΔE 2.29
All brown at Sherwin-Williams →
SW 39 · #C4957A · ΔE 2.29 · LRV 35
SW 6332 · #CE9382 · ΔE 3.67 · LRV 36
SW 34 · #C08F80 · ΔE 4 · LRV 33
SW 6325 · #CD8E7F · ΔE 4.89 · LRV 34
SW 9186 · #C29871 · ΔE 7.02 · LRV 35

Behr

5,644 colors in deck · best ΔE 2.25
All brown at Behr →
ICC-101 · #C1937A · ΔE 2.25 · LRV 34
MQ4-37 · #C98F6C · ΔE 3.44 · LRV 33
ECC-50-3 · #C2977C · ΔE 3.46 · LRV 35
HDC-AC-02 · #C4997A · ΔE 4.55 · LRV 36
PPU3-12 · #C19A7E · ΔE 5.01 · LRV 36

Benjamin Moore

3,934 colors in deck · best ΔE 2.13
All brown at Benjamin Moore →
CW-220 · #C58E79 · ΔE 2.13 · LRV 33
1154 · #C49676 · ΔE 3.98 · LRV 35
AF-215 · #CB9976 · ΔE 4.3 · LRV 36
2173-40 · #C88D81 · ΔE 5.65 · LRV 33
2163-40 · #BE997C · ΔE 5.81 · LRV 35

Valspar

2,858 colors in deck · best ΔE 0.89
All brown at Valspar →
V082-3 · #C6937C · ΔE 0.89 · LRV 34.6
2005-7C · #C49072 · ΔE 2.39 · LRV 33.1
1007-10A · #C29685 · ΔE 3.38 · LRV 35
8003-8D · #CE9382 · ΔE 3.67 · LRV 36
2008-8A · #C29875 · ΔE 5.89 · LRV 35.1

PPG / Glidden

2,132 colors in deck · best ΔE 3.1
All brown at PPG / Glidden →
PPG1199-5 · #CE8D6D · ΔE 3.1 · LRV 33
PPG18-16 · #C59687 · ΔE 3.84 · LRV 35
PPG1063-5 · #D1907D · ΔE 3.88 · LRV 35
PPG1065-5 · #C89387 · ΔE 5.1 · LRV 35
1065-5 · #C99387 · ΔE 5.15 · LRV 35

Glidden

3,101 colors in deck · best ΔE 2.21
All brown at Glidden →
70YR 33/287 · #C89273 · ΔE 2.21 · LRV 33
PPG1199-5 · #CF8D6C · ΔE 3.37 · LRV 33
PPG1063-5 · #D1907C · ΔE 3.61 · LRV 35
PPG18-16 · #C59687 · ΔE 3.84 · LRV 35
80YR 32/339 · #CA9067 · ΔE 5.17 · LRV 32

Dutch Boy

1,340 colors in deck · best ΔE 2.88
All brown at Dutch Boy →
410-4DB · #C19479 · ΔE 2.88 · LRV 34
306-4DB · #CE9382 · ΔE 3.67 · LRV 36
409-4DB · #C08F80 · ΔE 4 · LRV 33
305-4DB · #CD8E7F · ΔE 4.89 · LRV 34
307-5DB · #D08875 · ΔE 5.39 · LRV 32
HGSW 2075 · #CE9382 · ΔE 3.67 · LRV 36
HGSW 6332 · #CE9382 · ΔE 3.67 · LRV 36
HGSW 2104 · #D4966E · ΔE 4.82 · LRV 37
HGSW 2065 · #CD8E7F · ΔE 4.89 · LRV 34
HGSW 6325 · #CD8E7F · ΔE 4.89 · LRV 34

Dunn-Edwards

2,298 colors in deck · best ΔE 2.02
All brown at Dunn-Edwards →
DE6103 · #C09078 · ΔE 2.02 · LRV 31
DET456 · #C8987E · ΔE 2.07 · LRV 35
DE5214 · #D19776 · ΔE 2.94 · LRV 35
DE5263 · #C89672 · ΔE 4.43 · LRV 33
DET432 · #CB8E81 · ΔE 5.39 · LRV 33

Magnolia Home

160 colors in deck · best ΔE 13.79
All brown at Magnolia Home →
JG-110 · #B5A89A · ΔE 13.79 · LRV 40
JG-128 · #A39B89 · ΔE 16.45 · LRV 33
JG-135 · #A19C96 · ΔE 16.56 · LRV 34
JG-114 · #AAA497 · ΔE 16.92 · LRV 37
JG-166 · #B1A789 · ΔE 17.24 · LRV 39

Farrow & Ball

209 colors in deck · best ΔE 1.24
All brown at Farrow & Ball →
NO. 63 · #CB9175 · ΔE 1.24 · LRV 34
NO. 21 · #C8977E · ΔE 1.57 · LRV 36
NO. 61 · #C49E80 · ΔE 6.07 · LRV 38
NO. 45 · #BA9368 · ΔE 8.96 · LRV 32
NO. 20 · #B49D82 · ΔE 10.69 · LRV 35

Diamond Vogel

1,386 colors in deck · best ΔE 1.59
All brown at Diamond Vogel →
0037 · #CB9881 · ΔE 1.59 · LRV 37
0050 · #CB9786 · ΔE 3.24 · LRV 36
1010 · #CE9976 · ΔE 3.95 · LRV 37
1004 · #C28C66 · ΔE 5.11 · LRV 31
0170 · #BF9977 · ΔE 6.75 · LRV 35

Rodda

357 colors in deck · best ΔE 3.09
All brown at Rodda →
CA223 · #BF9175 · ΔE 3.09 · LRV 33
CA106 · #BD9E7F · ΔE 8.48 · LRV 37
Rye
CA101 · #B49370 · ΔE 8.73 · LRV 32
CA107 · #BEA182 · ΔE 9.37 · LRV 38
CA053 · #B79D82 · ΔE 9.48 · LRV 36

C2 Paint

580 colors in deck · best ΔE 2.72
All brown at C2 Paint →
C2-541 · #BE927C · ΔE 2.72 · LRV 33
C2-512 · #D09581 · ΔE 2.78 · LRV 36
C2-557 · #D29268 · ΔE 5.22 · LRV 35
BD43 · #DB9281 · ΔE 5.9 · LRV 37
BD69 · #C59A69 · ΔE 9.56 · LRV 36

Clare

78 colors in deck · best ΔE 6.01
All brown at Clare →
PNT100-MD-76 · #CF9F93 · ΔE 6.01 · LRV 40
PNT100-MD-28 · #C88883 · ΔE 8.86 · LRV 32
PNT100-DP-59 · #C29F68 · ΔE 12.85 · LRV 37
PNT100-LT-15 · #9CA2A7 · ΔE 22.77 · LRV 36
PNT100-MD-64 · #9FA47B · ΔE 23.97 · LRV 35

Portola Paints

69 colors in deck · best ΔE 4.6
All brown at Portola Paints →
PIXIE · #D19E7C · ΔE 4.6 · LRV 39
BANDELIER · #BC8C64 · ΔE 6.68 · LRV 30
CODA · #BCA18A · ΔE 8.66 · LRV 38
HAVANA · #BFA596 · ΔE 8.88 · LRV 40
BOONDOCKS · #B09E85 · ΔE 12.54 · LRV 35

Annie Sloan

31 colors in deck · best ΔE 8.94
All brown at Annie Sloan →
SCANDINAVIAN PINK · #C67969 · ΔE 8.94 · LRV 27
BARCELONA ORANGE · #D9823D · ΔE 11.7 · LRV 31
FRENCH LINEN · #A79D84 · ΔE 16.37 · LRV 34
VERSAILLES · #C4B58A · ΔE 17.97 · LRV 47
CHATEAU GREY · #A49C77 · ΔE 18.68 · LRV 33

Backdrop

30 colors in deck · best ΔE 7.56
All brown at Backdrop →
BD-RO · #D2A299 · ΔE 7.56 · LRV 38
BD-AN · #A89886 · ΔE 12.42 · LRV 33
BD-CT · #A89E8A · ΔE 15.66 · LRV 33
BD-NU · #A4A89F · ΔE 22.38 · LRV 38
BD-LF · #A4AB95 · ΔE 24.69 · LRV 35

Rust-Oleum

16 colors in deck · best ΔE 9.24
All brown at Rust-Oleum →
398640 · #CE834C · ΔE 9.24 · LRV 30
391446 · #958E86 · ΔE 16.47 · LRV 27
371674 · #A5A78F · ΔE 22.37 · LRV 38
285141 · #8E948A · ΔE 23.9 · LRV 29
371675 · #8CA8A9 · ΔE 30.27 · LRV 36

Kompozit

1,321 colors in deck · best ΔE 0
All brown at Kompozit →
0037 · #C9937A · ΔE 0 · LRV 35
0050 · #CB9281 · ΔE 3.39 · LRV 35
1010 · #CD9470 · ΔE 3.62 · LRV 35
0044 · #C89A8D · ΔE 4.93 · LRV 37
0170 · #BE9673 · ΔE 6.42 · LRV 34

Similar Hirshfield's colors

closest in the Hirshfield's deck

The nearest shades to Money Tree within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

0050 · LRV 36
1010 · LRV 36
0170 · LRV 34
0044 · LRV 38
0239 · LRV 37
H0126 · LRV 31

Coordinated palette

Generated by hue-rotating #C9937A in HSL space. Pair Money Tree with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#C9937A + #7AB0C9
TRIADIC
#C9937A · #7AC993 · #937AC9
ANALOGOUS
#C97A89 · #C9937A · #C9BA7A

Accessibility (WCAG contrast)

Sample text on white
2.65:1 fail
Sample text on black
7.94:1 AAA

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

Hirshfield's Money Tree Equivalents at Other Brands

Matching Money Tree from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0037 directly — these equivalents are for when you'd rather stay inside one brand's own deck.

Sherwin-Williams Equivalent of Money Tree

At Sherwin-Williams, the closest color to Money Tree is Mellow Mauve (SW 39) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 35 vs 35) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Mellow Mauve swatch →

Behr Equivalent of Money Tree

At Behr, the closest color to Money Tree is Florentine Clay (ICC-101) — very close at ΔE 2.25, though not an exact twin. It sits at the same lightness (LRV 34 vs 35) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Florentine Clay swatch →

Benjamin Moore Equivalent of Money Tree

Benjamin Moore has no exact twin of Money Tree. The nearest is Mountain Hideaway (1154) at ΔE 3.98 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 35 vs 35). Compare large swatches before substituting. See the full Mountain Hideaway swatch →

Valspar Equivalent of Money Tree

The closest Valspar equivalent of Money Tree is Sweet Beige (V082-3). At ΔE 0.89 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 34.6 vs 35). If Valspar is your counter, order Sweet Beige and you'll get the same color. See the full Sweet Beige swatch →

PPG / Glidden Equivalent of Money Tree

PPG / Glidden has no exact twin of Money Tree. The nearest is Orange Essential (PPG1063-5) at ΔE 3.88 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 35 vs 35). Compare large swatches before substituting. See the full Orange Essential swatch →

Glidden Equivalent of Money Tree

At Glidden, the closest color to Money Tree is Frosted Copper (70YR 33/287) — very close at ΔE 2.21, though not an exact twin. It runs slightly darker (LRV 33 vs 35) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Frosted Copper swatch →

Dutch Boy Equivalent of Money Tree

At Dutch Boy, the closest color to Money Tree is Ginger Nut (410-4DB) — very close at ΔE 2.88, though not an exact twin. It sits at the same lightness (LRV 34 vs 35) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Ginger Nut swatch →

HGTV Home by Sherwin-Williams Equivalent of Money Tree

HGTV Home by Sherwin-Williams has no exact twin of Money Tree. The nearest is Salmon River Run (HGSW 2075) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 36 vs 35). Compare large swatches before substituting. See the full Salmon River Run swatch →

Dunn-Edwards Equivalent of Money Tree

At Dunn-Edwards, the closest color to Money Tree is Chinook Salmon (DET456) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 35 vs 35) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Chinook Salmon swatch →

Magnolia Home Equivalent of Money Tree

Magnolia Home doesn't make a true equivalent of Money Tree — the nearest deck color, Juniper Tree (JG-166), is clearly different (ΔE 17.24). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 0037 instead. See the full Juniper Tree swatch →

Farrow & Ball Equivalent of Money Tree

Farrow & Ball's nearest match is Menagerie (NO. 63), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 34 vs 35) and carries a warm red undertone, so it substitutes for Money Tree without repainting risk. See the full Menagerie swatch →

Diamond Vogel Equivalent of Money Tree

Diamond Vogel's nearest match is Money Tree (0037), visually identical in normal room light (ΔE 1.59). It runs slightly lighter (LRV 37 vs 35) and carries a warm red undertone, so it substitutes for Money Tree without repainting risk. See the full Money Tree swatch →

Rodda Equivalent of Money Tree

At Rodda, the closest color to Money Tree is Sunstone (CA223) — very close at ΔE 3.09, though not an exact twin. It runs slightly darker (LRV 33 vs 35) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Sunstone swatch →

C2 Paint Equivalent of Money Tree

At C2 Paint, the closest color to Money Tree is Foxglove (C2-512) — very close at ΔE 2.78, though not an exact twin. It sits at the same lightness (LRV 36 vs 35) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Foxglove swatch →

Clare Equivalent of Money Tree

Clare doesn't make a true equivalent of Money Tree — the nearest deck color, Pink Sky (PNT100-MD-28), is clearly different (ΔE 8.86). For an exact match, any Clare retailer can custom-tint Hirshfield's 0037 instead. See the full Pink Sky swatch →

Portola Paints Equivalent of Money Tree

Portola Paints has no exact twin of Money Tree. The nearest is Pixie (PIXIE) at ΔE 4.6 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 35). Compare large swatches before substituting. See the full Pixie swatch →

Annie Sloan Equivalent of Money Tree

Annie Sloan doesn't make a true equivalent of Money Tree — the nearest deck color, French Linen (FRENCH LINEN), is clearly different (ΔE 16.37). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 0037 instead. See the full French Linen swatch →

Backdrop Equivalent of Money Tree

Backdrop doesn't make a true equivalent of Money Tree — the nearest deck color, Rosita (BD-RO), is clearly different (ΔE 7.56). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 0037 instead. See the full Rosita swatch →

Rust-Oleum Equivalent of Money Tree

Rust-Oleum doesn't make a true equivalent of Money Tree — the nearest deck color, Terracotta (398640), is clearly different (ΔE 9.24). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0037 instead. See the full Terracotta swatch →

Kompozit Equivalent of Money Tree

The closest Kompozit equivalent of Money Tree is Money Tree (0037). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 35 vs 35). If Kompozit is your counter, order Money Tree and you'll get the same color. See the full Money Tree swatch →

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