Color spec
| Brand | Hirshfield's |
| Name | Groovy |
| SKU | 1123 |
| Hex | #DE6491 |
| RGB | 222, 100, 145 |
| HSL | 338°, 65%, 63% |
| LRV | 28 |
| Undertone | magenta / warm |
| Family | Pink |
About Hirshfield's Groovy
Groovy sits in the mid-range at LRV 28, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Groovy is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Groovy within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #DE6491 in HSL space. Pair Groovy with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Groovy Equivalents at Other Brands
Matching Groovy from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1123 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Groovy
At Sherwin-Williams, the closest color to Groovy is Hibiscus (SW 6851) — very close at ΔE 3.15, though not an exact twin. It runs slightly darker (LRV 26 vs 28) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Hibiscus swatch →
Behr Equivalent of Groovy
At Behr, the closest color to Groovy is Pink Damask (M160-5) — very close at ΔE 2.08, though not an exact twin. It sits at the same lightness (LRV 29 vs 28) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Pink Damask swatch →
Benjamin Moore Equivalent of Groovy
Benjamin Moore doesn't make a true equivalent of Groovy — the nearest deck color, Deco Rose (1328), is clearly different (ΔE 7.38). For an exact match, any Benjamin Moore retailer can custom-tint Hirshfield's 1123 instead. See the full Deco Rose swatch →
Valspar Equivalent of Groovy
At Valspar, the closest color to Groovy is Frosty Berry (1003-1B) — very close at ΔE 2.67, though not an exact twin. It sits at the same lightness (LRV 28.9 vs 28) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Frosty Berry swatch →
PPG / Glidden Equivalent of Groovy
At PPG / Glidden, the closest color to Groovy is Paris Pink (PPG1181-6) — very close at ΔE 2.43, though not an exact twin. It sits at the same lightness (LRV 28 vs 28) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Paris Pink swatch →
Glidden Equivalent of Groovy
At Glidden, the closest color to Groovy is Paris Pink (PPG1181-6) — very close at ΔE 2.16, though not an exact twin. It sits at the same lightness (LRV 28 vs 28) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Paris Pink swatch →
Dutch Boy Equivalent of Groovy
At Dutch Boy, the closest color to Groovy is Bubblegum Pink (101-5DB) — very close at ΔE 2.8, though not an exact twin. It runs slightly darker (LRV 26 vs 28) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bubblegum Pink swatch →
HGTV Home by Sherwin-Williams Equivalent of Groovy
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Groovy — the nearest deck color, Robust Pink (HGSW 1054), is clearly different (ΔE 9.67). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Hirshfield's 1123 instead. See the full Robust Pink swatch →
Dunn-Edwards Equivalent of Groovy
Dunn-Edwards's nearest match is Love Letter (DE5047), visually identical in normal room light (ΔE 1.86). It runs slightly darker (LRV 26 vs 28) and carries a warm red undertone, so it substitutes for Groovy without repainting risk. See the full Love Letter swatch →
Magnolia Home Equivalent of Groovy
Magnolia Home doesn't make a true equivalent of Groovy — the nearest deck color, Work Worn Wood (JG-35), is clearly different (ΔE 24.68). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1123 instead. See the full Work Worn Wood swatch →
Farrow & Ball Equivalent of Groovy
Farrow & Ball doesn't make a true equivalent of Groovy — the nearest deck color, Rangwali (NO. 296), is clearly different (ΔE 8.87). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1123 instead. See the full Rangwali swatch →
Diamond Vogel Equivalent of Groovy
Diamond Vogel's nearest match is Groovy (1123), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 28 vs 28) and carries a warm magenta undertone, so it substitutes for Groovy without repainting risk. See the full Groovy swatch →
Rodda Equivalent of Groovy
Rodda doesn't make a true equivalent of Groovy — the nearest deck color, Terracotta (CA224), is clearly different (ΔE 21.66). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1123 instead. See the full Terracotta swatch →
C2 Paint Equivalent of Groovy
At C2 Paint, the closest color to Groovy is Dahlia (BD59) — very close at ΔE 2.47, though not an exact twin. It sits at the same lightness (LRV 29 vs 28) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Dahlia swatch →
Clare Equivalent of Groovy
Clare doesn't make a true equivalent of Groovy — the nearest deck color, Pink Sky (PNT100-MD-28), is clearly different (ΔE 15.12). For an exact match, any Clare retailer can custom-tint Hirshfield's 1123 instead. See the full Pink Sky swatch →
Portola Paints Equivalent of Groovy
Portola Paints doesn't make a true equivalent of Groovy — the nearest deck color, Mesa (MESA), is clearly different (ΔE 23.19). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1123 instead. See the full Mesa swatch →
Annie Sloan Equivalent of Groovy
Annie Sloan doesn't make a true equivalent of Groovy — the nearest deck color, Scandinavian Pink (SCANDINAVIAN PINK), is clearly different (ΔE 18.06). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1123 instead. See the full Scandinavian Pink swatch →
Backdrop Equivalent of Groovy
Backdrop doesn't make a true equivalent of Groovy — the nearest deck color, Rosita (BD-RO), is clearly different (ΔE 20.48). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1123 instead. See the full Rosita swatch →
Rust-Oleum Equivalent of Groovy
Rust-Oleum doesn't make a true equivalent of Groovy — the nearest deck color, Terracotta (398640), is clearly different (ΔE 31.7). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1123 instead. See the full Terracotta swatch →
Kompozit Equivalent of Groovy
The closest Kompozit equivalent of Groovy is Groovy (1123). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 27 vs 28). If Kompozit is your counter, order Groovy and you'll get the same color. See the full Groovy swatch →