Color spec
| Brand | Hirshfield's |
| Name | Amazon Mist |
| SKU | 0136 |
| Hex | #7F6054 |
| RGB | 127, 96, 84 |
| HSL | 17°, 20%, 41% |
| LRV | 15 |
| Undertone | red / warm |
| Family | Brown |
About Hirshfield's Amazon Mist
With an LRV of 15, Amazon Mist is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Amazon Mist works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Amazon Mist within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7F6054 in HSL space. Pair Amazon Mist with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Amazon Mist Equivalents at Other Brands
Matching Amazon Mist from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 0136 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Amazon Mist
The closest Sherwin-Williams equivalent of Amazon Mist is Hot Cocoa (SW 6047). At ΔE 0.86 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 14 vs 15). If Sherwin-Williams is your counter, order Hot Cocoa and you'll get the same color. See the full Hot Cocoa swatch →
Behr Equivalent of Amazon Mist
Behr's nearest match is Secret Journal (MQ1-57), visually identical in normal room light (ΔE 1.98). It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone, so it substitutes for Amazon Mist without repainting risk. See the full Secret Journal swatch →
Benjamin Moore Equivalent of Amazon Mist
At Benjamin Moore, the closest color to Amazon Mist is Cowboy Boots (1015) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Cowboy Boots swatch →
Valspar Equivalent of Amazon Mist
Valspar's nearest match is Andy's Deck (T584), visually identical in normal room light (ΔE 1.45). It runs slightly darker (LRV 12.8 vs 15) and carries a warm red undertone, so it substitutes for Amazon Mist without repainting risk. See the full Andy's Deck swatch →
PPG / Glidden Equivalent of Amazon Mist
PPG / Glidden doesn't make a true equivalent of Amazon Mist — the nearest deck color, Chocolate Ripple (PPG1078-7), is clearly different (ΔE 6). For an exact match, any PPG / Glidden retailer can custom-tint Hirshfield's 0136 instead. See the full Chocolate Ripple swatch →
Glidden Equivalent of Amazon Mist
Glidden's nearest match is Spicewood Brown (50YR 13/139), visually identical in normal room light (ΔE 1.56). It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone, so it substitutes for Amazon Mist without repainting risk. See the full Spicewood Brown swatch →
Dutch Boy Equivalent of Amazon Mist
Dutch Boy has no exact twin of Amazon Mist. The nearest is Aged Bark (411-6DB) at ΔE 4.49 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 13 vs 15). Compare large swatches before substituting. See the full Aged Bark swatch →
HGTV Home by Sherwin-Williams Equivalent of Amazon Mist
The closest HGTV Home by Sherwin-Williams equivalent of Amazon Mist is Cocoa Island (HGSW 3032). At ΔE 0.86 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 14 vs 15). If HGTV Home by Sherwin-Williams is your counter, order Cocoa Island and you'll get the same color. See the full Cocoa Island swatch →
Dunn-Edwards Equivalent of Amazon Mist
Dunn-Edwards's nearest match is Organic Coffee (DEBN10), visually identical in normal room light (ΔE 1.95). It runs slightly darker (LRV 13 vs 15) and carries a warm red undertone, so it substitutes for Amazon Mist without repainting risk. See the full Organic Coffee swatch →
Magnolia Home Equivalent of Amazon Mist
Magnolia Home doesn't make a true equivalent of Amazon Mist — the nearest deck color, Cognac (JG-164), is clearly different (ΔE 7.59). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 0136 instead. See the full Cognac swatch →
Farrow & Ball Equivalent of Amazon Mist
Farrow & Ball doesn't make a true equivalent of Amazon Mist — the nearest deck color, Wainscot (NO. 55), is clearly different (ΔE 5.38). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 0136 instead. See the full Wainscot swatch →
Diamond Vogel Equivalent of Amazon Mist
At Diamond Vogel, the closest color to Amazon Mist is Lonetree (H136) — very close at ΔE 2.01, though not an exact twin. It runs slightly darker (LRV 12 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lonetree swatch →
Rodda Equivalent of Amazon Mist
Rodda has no exact twin of Amazon Mist. The nearest is Moscow Mule (R131) at ΔE 4.51 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 13 vs 15). Compare large swatches before substituting. See the full Moscow Mule swatch →
C2 Paint Equivalent of Amazon Mist
At C2 Paint, the closest color to Amazon Mist is Terra Firma (C2-598) — very close at ΔE 2.41, though not an exact twin. It runs slightly darker (LRV 12 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Terra Firma swatch →
Clare Equivalent of Amazon Mist
Clare doesn't make a true equivalent of Amazon Mist — the nearest deck color, Coffee Date (PNT100-DP-53), is clearly different (ΔE 7.06). For an exact match, any Clare retailer can custom-tint Hirshfield's 0136 instead. See the full Coffee Date swatch →
Portola Paints Equivalent of Amazon Mist
Portola Paints doesn't make a true equivalent of Amazon Mist — the nearest deck color, Cigarro (CIGARRO), is clearly different (ΔE 7.33). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 0136 instead. See the full Cigarro swatch →
Annie Sloan Equivalent of Amazon Mist
Annie Sloan doesn't make a true equivalent of Amazon Mist — the nearest deck color, Primer Red (PRIMER RED), is clearly different (ΔE 7.46). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 0136 instead. See the full Primer Red swatch →
Backdrop Equivalent of Amazon Mist
Backdrop doesn't make a true equivalent of Amazon Mist — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 5.89). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 0136 instead. See the full Buenos Aires swatch →
Rust-Oleum Equivalent of Amazon Mist
Rust-Oleum doesn't make a true equivalent of Amazon Mist — the nearest deck color, Coastal Blue (329207), is clearly different (ΔE 26.65). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 0136 instead. See the full Coastal Blue swatch →
Kompozit Equivalent of Amazon Mist
The closest Kompozit equivalent of Amazon Mist is Amazon Mist (0136). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 14 vs 15). If Kompozit is your counter, order Amazon Mist and you'll get the same color. See the full Amazon Mist swatch →